Moss Kanter - Supercorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

Praise for supercorp

This is the book that the world has been anxiously waiting for, perhaps Kanters most notable, certainly one of the most important books of this decade. This is a must-read for all our current and future leaders who will profit enormously from her lessons on how organizations can succeed in these perilous times.

Warren Bennis, University Professor at Universityof Southern California and author of On Becominga Leader

Rosabeth Moss Kanter has done it again! She breaks new ground in SuperCorp by envisioning the corporation of the future that creates long-term value through breakthrough strategies that help solve intractable social problems. This is a must-read for anyone concerned about where capitalism needs to go.

Bill George, former chairman and

CEO of Medtronic and author of True North

For decades, Rosabeth Moss Kanter (Is she the new Peter Drucker?) has been at the cutting edge in helping corporate leaders understand how to master turbulent changes. Now she returns with innovative insights on how companiesand their leaderscan be at the vanguard of the twenty-first century. SuperCorp shows how corporations big and small can not only succeed in a globalized economy but can also rebuild public trust. Timely, informative, and upliftingall of the qualities of a great read!

David Gergen, CNN senior political analyst

and White House counselor to four U.S. presidents

Rosabeth Moss Kanter puts a new and welcome human face on the many ways companies can serve a public purpose while also prospering financially and building an enduring culture of success.

Andrea Jung, chairman and CEO of Avon Products

Kanter presents us with a thoughtful review of the ways in which companies can grow and create financial opportunity for their clients and shareholders while at the same time fostering societal good. Some have called it doing well by doing good, but Kanters careful analysis goes beyond the platitudes by offering solid examples and important insights.

Samuel J. Palmisano, chairman,

president, and CEO of IBM

In the present time of unprecedented challenges, Rosabeth Moss Kanters new book is so timely. Society will accept corporations only if they fulfill societal objectives and needs.

Klaus Schwab, founder and executive

chairman of the World Economic Forum

SuperCorp is a brilliant report from the front lines of companies creating the future by accomplishing the seemingly impossible: driving profits and growth while being in synch with the demands of a new generation of employees and a public fed up with Enron-type excess and scandal. Here is the practical game plan every business needs to pursue to build a profitable future through a capitalism based on progressive ideals.

Daniel Vasella, chairman and CEO of Novartis

SuperCorp is a meaningful resource for executives learning the keys to unlocking growth and innovation in todays challenging global marketplace. The research and case studies are insightful, liberating readers to go beyond the structured models that have historically guided business. Kanter makes a compelling case about the role played by corporate culture, values-based decision making, and larger societal issues in the creation of sustainable success.

Ivan Seidenberg, chairman and CEO

of Verizon Communications

Society demands that the business of business be more than just business. Unless your business is also serving a social purpose, you miss an opportunity for innovations that bring profits. Rosabeth Moss Kanter, one of our most outstanding scholars, excels in her characteristic manner by taking the lead and developing practical ideas for the leaders of the future.

Ram Charan, coauthor of Execution

ALSO BY ROSABETH MOSS KANTER

America the Principled:

6 Opportunities for Becoming a Can-Do Nation Once Again

Confidence: How Winning Streaks and Losing Streaks Begin and End

Evolve! Succeeding in the Digital Culture of Tomorrow

Rosabeth Moss Kanter on the

Frontiers of Management

Innovation (coedited)

World Class: Succeeding Locally in the Global Economy

The Challenge of Organizational Change (coedited)

When Giants Learn to Dance: Mastering the Challenges of Strategy,Management, and Careers in the 1990s

Creating the Future (coauthored)

The Change Masters: Innovation and Entrepreneurshipin the American Corporation

A Tale of O: On Being Different in an Organization

Life in Organizations: Workplaces as People Experience Them (coedited)

Men and Women of the Corporation

Work and Family in the United States

Another Voice (coedited)

Creating and Managing the Collective Life (edited)

Commitment and Community

supercorp

HOW VANGUARD COMPANIES CREATE
INNOVATION, PROFITS, GROWTH,
AND SOCIAL GOOD

rosabeth moss kanter