Cindy Krum - Mobile Marketing: Finding Your Customers No Matter Where They Are
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- Book:Mobile Marketing: Finding Your Customers No Matter Where They Are
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Finding Your Customers No Matter Where They Are
800 East 96th Street,
Indianapolis, Indiana 46240 USA
Mobile Marketing
Finding Your Customers No Matter Where They Are
Copyright 2010 by Pearson Education, Inc.
All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.
ISBN-13: 978-0-7897-3976-6
ISBN-10: 0-7897-3976-3
Library of Congress Cataloging-in-Publication Data is on file
Printed in the United States of America
First Printing: March 2010
Associate Publisher
Greg Wiegand
Acquisitions Editor
Rick Kughen
Development Editor
Rick Kughen
Managing Editor
Kristy Hart
Project Editor
Andy Beaster
Copy Editor
Krista Hansing Editorial Services, Inc.
Indexer
Lisa Stumpf
Proofreader
Jennifer Gallant
Technical Editor
Kim Dushinski
Publishing Coordinator
Cindy Teeters
Interior Designer
Anne Jones
Cover Designer
Anne Jones
Compositor
Gloria Schurick
Reviewers
Steve Baldwin Eric Chan Rebecca Lieb
Trademarks
All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Que Publishing cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.
Warning and Disclaimer
Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information provided is on an as is basis. The author and the publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book.
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Cindy Krum is the CEO and Founder of Rank-Mobile, LLC, based in Denver, CO. She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile Web marketing, social network marketing and international SEO. Cindy is hosts a weekly radio show about mobile marketing called Mobile Presence on WebmasterRadio.FM. She writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine, Inc. Magazine and Search Marketing Standard.
My favorite thank you and a dedication for all of you, is a quote from Isaac Newton, who said: If I can see further than anyone else, it is only because I am standing on the shoulders of giants.
I would specifically like to thank my editor, Rick Kughen, and my primary tech editor, Kim Dushinski, for all of their help and advice regarding the book. They have been invaluable assets.
I had a number of additional tech editors that helped review my work and act as sounding boards, and I am very greatful for their help. They are: Jen Sable Lopez, Bryson Meunier, Jordan Kasteler, Andy Lustigman, Ken Singer, Eric Chan, Justin Harmon, Barry Bryant, and Greg Hickman.
I would like to include a deep and sincere thank you to everyone who has helped me get to this point in my career. As much as I would like to name names, I cant because I know I will forget someone, and feel horrible. Instead I would like to thank the groups and communities that have made my career possible:
The two conference series, Search Engine Strategies (SES) and SMX (Search Marketing Expo) for always including me in sessions about mobile marketing, and in some cases, creating mobile sessions just for me;
SEOmoz and BlitzLocal, for always being available to help with logistics, offer sound business advice, act as a sounding board or give words of encouragement;
WebmasterRadio.FM and WebProNews for giving me a digital form where I can take and give interviews, create an online dialogue and learn from my peers;
Tech Editors, who worked with me, sometimes with little notice or preparation, to make this book as accurate as possible;
And all my dear friends in the online marketing community, without whom this experience would have been much less enjoyable.
Starting a company and writing a book in the same year has been quite a challenge; and doing it all in a down economy has been nerve-wrackingto say the least. As I see friends and old colleagues lose their jobs, and successful companies tighten their belts or go under, I feel lucky. In the year that has taken to write this book, I have been surrounded by some of the smartest people in the world. I hope to keep my place in their good graces and some day, pay their good deeds forward.
As the reader of this book, you are our most important critic and commentator. We value your opinion and want to know what were doing right, what we could do better, what areas youd like to see us publish in, and any other words of wisdom youre willing to pass our way.
As an associate publisher for Que Publishing, I welcome your comments. You can email or write me directly to let me know what you did or didnt like about this bookas well as what we can do to make our books better.
Please note that I cannot help you with technical problems related to the topic of this book. We do have a User Services group, however, where I will forward specific technical questions related to the book.
When you write, please be sure to include this books title and author, as well as your name, email address, and phone number. I will carefully review your comments and share them with the author and editors who worked on the book.
Email:
Mail: Greg Wiegand
Associate Publisher
Que Publishing
800 East 96th Street
Indianapolis, IN 46240 USA
Visit our website and register this book at informit.com/register for convenient access to any updates, downloads, or errata that might be available for this book.
I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their existing on- and offline marketing campaigns.
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