Ries - The startup way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

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THE STARTUP WAY

My research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that.

Clayton Christensen, author, entrepreneur, and Kim B. Clark Professor of Business Administration at Harvard Business School

To succeed in the Third Wave, an era where technology will disrupt everything from education to healthcare, companies will need new tools and approaches. Eric Ries provides a road map for companies on how to use entrepreneurial principles to achieve transformational growth.

Steve Case, former chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave

The Startup Way creates a vision and blueprint for a new form of management that combines entrepreneurial and general management skills and practices. The inspirational examples across multiple, diverse organizations show that integrating the highly iterative, experimental mindset and skills of startups into established organizations is key to unlocking continuous innovation and sustainable growth.Provides clear and useful guidance for tackling the toughest challenges.

Kathy Fish, CTO, Procter & Gamble

A fascinating, supremely useful read. On the foundation of his transformational The Lean Startup, Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale. As he convincingly argues, it is not for every organizationonly those that hope to survive and succeed in todays environment.

General Stanley McChrystal

Big companies are struggling as never before. They need a brand-new stem-to-stern game plan, and they get exactly that in Eric Riess new The Startup Way. It keys off The Lean Startup and makes a great leap forward. The game plan Eric suggests is not optional for our big outfits fighting to find a way. Well done!

Tom Peters

If the Startup Way can transform the federal governmentand it hasit can transform your company. For everyone whos thought there has to be a better way, heres your proof and a playbook to make it happen.

Jennifer Pahlka, founder and executive director, Code for America and former United States deputy chief technology officer

As someone who is deeply committed to the public sector, I was heartened to see that the entrepreneurial principles and practices that Eric Ries describes in his new book, The Startup Way, apply equally effectively to governments and nonprofits, as well as for established for-profit businesses. If you want to visit the future of the modern organization, read this compelling book.

California Lieutenant Governor Gavin Newsom

A future classic, a book that will inspire thousands of companies to leap into a much-needed reinvention.

Seth Godin, author of Linchpin

The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real-world applications and lessons learned, The Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for companies of all sizes and industries.

Brad D. Smith, chairman and CEO of Intuit

The Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must-read, especially by all leaders burdened by legacy organizational baggage and processes.

Aaron Levie, co-founder and CEO of Box

In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of todays relentless pace of change, read this compelling book.

Arianna Huffington, founder and CEO of Thrive Global and author of The Sleep Revolution and Thrive

Eric Ries shows that entrepreneurial management is a key to success in this fast-changing world. At ING weve embedded Lean Startup principles into the way we innovate. The Startup Way brings new and valuable insights.

Ralph Hamers, CEO of ING Group

The American economy relies on a startup culture to create new goods and services, provide job opportunities, and raise living standards. Eric Riess The Startup Way provides a compelling road map to guide all organizationsold and new, big and small, high-tech and low-techto build a startup culture to experiment, iterate, and innovate.

Alan Krueger, chairman of the Presidents Council of Economic Advisers under President Obama and Bendheim Professor of Economics and Public Affairs at Princeton

In The Startup Way, Eric Ries offers leaders across the public, private, and nonprofit sectors a road map for managing continuous innovation, regardless of organizational size or complexity. As someone who helped introduce some of these practices to the U.S. government, Ive seen firsthand the improvement in peoples lives.

Aneesh Chopra, former CTO of the United States

A twenty-first-century toolkit that will allow any company to flourish.

Ron Conway, founder of SV Angel

Eric Ries does it againbrilliantly. In his new book, The Startup Way, Ries argues that established businesses need to build a new entrepreneurial capability in order to innovate continuously. Most large companies are missing this fundamental piece of the corporate innovation puzzle. Neglect his advice at your peril.

Thales S. Teixeira, Harvard Business School

People tend to associate the term startup with a uniqueness that assumes a culture of creativity, innovation, and continuous learning. But as Eric Ries shows, you dont have to fit the mold of a typical Silicon Valley startup to prioritize learning over perfection and create a culture where making mistakes is not just accepted, but encouraged. The Startup Way presents a new vision for what a modern company can, and should, look like.

Reshma Saujani, founder of Girls Who Code

In The Startup Way, Eric Ries applies the secrets of Silicon Valley to established companies in every industry. The fact is, today every one of us is in startup mode. Every leader and aspiring leader should read this eye-opening book.

Marshall Goldsmith, author of the #1 bestselling Triggers and What Got You Here Wont Get You There

The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective.

Tim OReilly, CEO, OReilly Media

Eric brilliantly describes the limitations of old management thinking in a time where competitors bring out new products in an order of magnitude faster than legacy companies. The Startup Way describes how to foster entrepreneurial leadership essential to corporate survival in the twenty-first century.

Jeff Sutherland, CEO of Scrum, Inc., and author of Scrum

Eric has done it again! Every company can benefit from these startup principlesand shouldbecause if they dont, a startup is probably going to drink up all their milkshake. This is the Internet revolution and if your company isnt adapting to The Startup Way, its failing.

Alexis Ohanian, co-founder of reddit and Initialized Capital and bestselling author of