Schiefelbein - Dynamic communication: 27 strategies to grow, lead, & manage your business

Praise for Dynamic Communication

Jill created a body of work that is designed to meet whatever challenge your business might be facingsales and growth, leadership and public communication, or management and teamwork. Open any chapter and get immediate business impact.

EKATERINA WALTER, AUTHOR OF THE WALL STREET JOURNAL BESTSELLER THINK LIKE ZUCK AND POWER OF VISUAL STORYTELLING

Communication is what we all do and most do it so wrong. Dynamic Communication is a must read for every professional, entrepreneur, and business owner. Jills years of experience are masterfully captured in these pages.

RAMON RAY, FOUNDER AND EDITOR OF SMART HUSTLE MAGAZINE

This book cuts straight through the bullshit and reveals actionable communication strategies, which might change your life and your business forever. Whether youre just starting or already managing an empire, Dynamic Communication is a must read.

ILJA GRZESKOWITZ, BESTSELLING AUTHOR, KEYNOTE SPEAKER, AND CHANGE EXPERT

If youre an entrepreneur, you need this book. It is one of the most comprehensive collections of communications strategies that Ive ever seenfrom stage to screen to classroom to boardroomand lots more in between.

MICHELLE VILLALOBOS, PROFESSIONAL SPEAKER, SUPERSTAR BRAND STRATEGIST, AND FOUNDER OF THE WOMENS SUCCESS SUMMIT

Of all the communication books out there, this is the one you need to read. No matter where you are in your business or career, from just starting to growing teams, to managing an empire, there is a strategy in this book that will help you become a great communicatornot just a good one.

SYLVIE DI GIUSTO, FOUNDER OF EXECUTIVE IMAGE CONSULTING AND AUTHOR OF THE IMAGE OF LEADERSHIP

This book is the definitive go-to guide to get you raised, praised, and promoted in your career, or get you booked solid. In-person, onstage, and online, Jill shows you how to dominate any message and influence any audience so they listen, act, and buy.

DAVID NEWMAN, AUTHOR OF DO IT! MARKETING

The ability to communicate effectively is decisive in the business world. Jills book is like a business communication degree in a single book, and taught in a way that youbusiness owners, managers, leaderscan actually relate to.

ERIC S. YUAN, CEO AND FOUNDER OF ZOOM VIDEO COMMUNICATIONS

Jill Schiefelbeins Dynamic Communication blew me away. Im in the communications world and I found some new strategies that are already making a difference in my business. Implement her incredibly actionable strategies and youll close more contracts too!

KATE DELANEY, NBC TALK SHOW HOST AND MEDIA CONSULTANT

Love, love, LOVE the straight from the gut raw and REAL approach laid out here. If youre serious about communication and growth in business, not just professionally but also in terms of how it impacts on you personally, then you must get this book!

KAT LOTERZO, BESTSELLING AUTHOR AND SUCCESS MENTOR TO ENTREPRENEURS, LEADERS, AND CREATIVES

Jill puts her finger on the important but subtle, non-obvious communication tricks. These might be intuitive for some people, but for the rest of us, its a huge benefit to pay more attention to the techniques shes laid out for us here. Highly recommended.

ANDY CRESTODINA, CO-FOUNDER OF ORBIT MEDIA AND AUTHOR OF CONTENT CHEMISTRY

Specific communication skills are the key to everything. Its what will help you grow your business and your career. This book is filled with bite-sized nuggets of wisdom. Modern day business owners and employees have a blueprint for growth in their hands.

JESS TODTFELD, GUINNESS WORLD RECORD HOLDER AND AUTHOR OF MEDIA SECRETS

Entrepreneur Press, Publisher

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Production and Composition: Eliot House Productions

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ebook ISBN: 978-1-61308-365-9

To the best entrepreneurs I knowmy parents. Though you may not

profit monetarily, you created and developed two great products. For

that, Im immeasurably thankful.

Table of Contents

Contents

By Jay Baer

Y ouve no doubt been exposed to the question if a tree falls in the forest, and there is nobody there to hear it, does it still make a sound?

It was first ponderedat least in printin 1710 by philosopher George Berkeley in A Treatise Concerning the Principles of Human Knowledge. Perhaps unintentionally, Berkeleys thought experiment also predicted the future. More than 300 years later, does it still make a sound? may be more relevant than ever.

In todays world, we are besieged by communication. Long and short. Fast and slow. Writing, audio, photo, video, nonverbal, interpretive dance, puppet shows, social media, and countless other forms.

But how much of it matters? How much of the present tidal wave of communication is relevant or successful by any measure? On average, a staggering 300 HOURS of video are uploaded to YouTube every minute of every day. Yet, only a few videos break out from the de-facto so what? to reach more people than fit in a living room.

To be successful, communication must create behavior. This has always been so. But today, so much of our communication is vaporous and vapid; not a whiff of motivation to be found.

Like you, I am immersed in this problem. I run a strategy firm that helps the worlds most interesting brands solve their communication challenges; and own a media company that produces dozens of pieces of communication each week.

Ive been a professional communicator for almost 25 years, and if theres one discovery about which I have no doubt, it is this: as society increases its collective communications volume, the value and effectiveness of that communication declines even more quickly, on a per-piece basis.

Our embrace of more is better in communication has spawned a classic corkscrew effect whereby the more we communicate, the worse we communicate. And because our communication is less successful, we decide to remediate by communicating more often and in more ways. Which, in turn, lessens the impact of communication further, and the cycle repeats.

We are spiraling into the ground, one crappy blog post, pointless email, narcissistic video, and inscrutable emoji at a time.

Until now.

You are about to go on a journey. A journey that will make you a manifestly better communicator. My friend Jill Schiefelbein has created a wholly modern and eyes-wide-open book about todays communication landscape. And you couldnt find a better person to guide you on this journey.

Jill is a true 360-degree communicator. People (mostly in Hollywood, I presume) say that actor/singer/dancer is the triple threat of the entertainment business. Jill is the triple threat (and then some) of communication. Whether its in a classroom, on stage, behind the microphone, and now in a book, Jill is the embodiment of a dynamic communicator.