• Complain

Talbot - How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs

Here you can read online Talbot - How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. City: London, year: 2010, publisher: Kogan Page, genre: Business. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Talbot How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs
  • Book:
    How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs
  • Author:
  • Publisher:
    Kogan Page
  • Genre:
  • Year:
    2010
  • City:
    London
  • Rating:
    5 / 5
  • Favourites:
    Add to favourites
  • Your mark:
    • 100
    • 1
    • 2
    • 3
    • 4
    • 5

How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, How to Write Effective Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong. How to Write Effective Business English draws on the authors wealth of experience, using real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not...

Talbot: author's other books


Who wrote How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs? Find out the surname, the name of the author of the book and a list of all author's works by series.

How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
Better Business English How to Write Effective Business English The essential - photo 1
Better
Business
English

How to
Write Effective
Business English

The essential toolkit for composing
powerful letters, e-mails and more,
for todays business needs

Fiona Talbot

Publishers note Every possible effort has been made to ensure that the - photo 2

Publishers note

Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author.

First published in Great Britain and the United States in 2009 by Kogan Page Limited

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses:

120 Pentonville Road

London N1 9JN

United Kingdom

www.koganpage.com

525 South 4th Street, #241

Philadelphia PA 19147

USA

Fiona Talbot, 2009

The right of Fiona Talbot to be identified as the author of this work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988.

ISBN 978 0 7494 5520 0


British Library Cataloguing-in-Publication Data

A CIP record for this book is available from the British Library.


Library of Congress Cataloging-in-Publication Data

Talbot, Fiona.

How to write effective business English : the essential toolkit for composing powerful letters, emails and more, for todays business needs / Fiona Talbot. -- 1st ed.

p. cm.

ISBN 978-0-7494-5520-0

1. English language--Business English--Study and teaching 2. Business communication--Study and teaching 3. English language--Textbooks for foreign speakers. 4. Business writing. I. Title.

PE1479.B87T35 2009

808.06665--dc22

2009016900


Typeset by JS Typesetting Ltd, Porthcawl, Mid Glamorgan

Printed and bound in India by Replika Press Pvt Ltd

eBook by Graphicraft Limited, Hong Kong

Dedication

I would like to thank my family, friends and clients for their support throughout my career. It is a wonderful fact that, by sharing experiences and lessons learnt, we all learn from each other, to our mutual benefit.

Special thanks must go to my dear husband, Colin. I would like to dedicate this series to him and to my son, Alexander, and my daughter, Hannah-Maria. And to my mother, Lima.

Contents

How this series works and what it is about

There are three books in the series, designed to improve your confidence and competence in writing English for global business. They are designed on three levels, to fit in with the three stages in the business cycle.

My central philosophy is this: writing business English effectively for international trade is about creating clear, concise messages and avoiding verbosity. But the fewer words you write, the more important it is that you get them right.

Book 1: How to Write Effective Business English

This book assumes that you know English to intermediate level and provides effective guidelines. It deals with real-life scenarios, to give you answers that even your boss may not know.

It uses a system that also gives you the building blocks to take you to the next level in the cycle of success, set out in Book 2.

Book 2: Make an Impact with your Written English

This book will take you a further step forward in your executive career.

You will learn how to use written word power to promote and sell your messages, as well as brand you. You will learn how to make your mark writing English, whether for PR, presentations, reports, meeting notes, manuals etc. And for cyberspace, where English is todays predominant language.

You will learn how to deal with pressing challenges that you need to be aware of. And how to write English that impresses, so that you get noticed for the right reasons.

Book 3: Executive Writing Skills for Managers

This book deals with the English business writing you need at the top of your career and focuses on writing as a key business tool.

It gives amazingly valuable tips on harmonizing the English that you and your teams use (for example, for evaluation performance) tips that you quite simply have not seen before. It also introduces the concept of Word Power Skills 2.0 for unified English business writing that keeps everyone in the loop.

The importance of business English today

Increasingly, English language is the language of choice used in multinational gatherings. It may not be the predominant language of the group, but is the most likely to be understood by the majority at least at a basic level so becomes a powerful tool for communication and inclusion.

You may have to unlearn some things you learnt at school

Writing English for business today is highly unlikely to be the same as the writing you were taught at school or university. Apart from getting your punctuation and grammar right, the similarities often end there.

This series works with the business cycle

The series highlights the essential role business writing plays at every stage in your career path and alongside the cycle of business in general. show how this works. I describe below how it relates to the three phases.

Phase one: joining an organization or setting up your own business

English business writing needs at the outset of your career: a CV, letter, job application, start-up plan or business plan, routine business writing tasks.

Figure 1 The business cycle from the individuals perspective Figure 2 The - photo 3

Figure 1 The business cycle: from the individuals perspective

Figure 2 The business cycle from the business writing perspective As you start - photo 4

Figure 2 The business cycle: from the business writing perspective

As you start your career, you need to understand how to get the basics right. You need to understand how to write correctly, how spelling, punctuation and grammar matter. You will not get to the next phase in your career the pitching phase without getting the basics right.

Phase two: you develop through knowing how to harness word power

Your developing English business writing needs; making impact in everything you write in English; personal self-development or other training.

Great business English writing will generate ideas and sparks that capture readers attention and take your career forward. Powerful writing can sell your proposals so well weak writing can do the exact opposite.

Phase three: mastery of written word power enables you to shine and lead

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs»

Look at similar books to How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs»

Discussion, reviews of the book How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for todays business needs and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.