H. E. Colby - 7 Secrets to Business English Fluency

to Noel, Alex, Heather, Melissa, and Winn with all my love.

Secrets to Business English Fluency is dedicated to improving the professional usage of Business English. The book originated with student frustration in preparation for the English-dominated global business arena. It is reported that Warren Buffet once told a class of business students that better communication could boost their value by fifty percent . This books single purpose is to help serious English students around the world to reach their fullest potential and obtain their professional and personal goals. Unfortunately, not all Business English professors are equipped to help their students.

7 Secrets to Business English Fluency is based on a concept of achieving both personal and professional success using English. International companies consider English as a critical skill and its importance in the workplace continues to be a top concern among employers. Both business professionals and students learn how to sharpen both their language and workplace skills with a broad introduction to the knowledge and tools you need to be fluent in Business English. You have made an investment of time and money in order to increase your level of English, the lingua franca of international commerce.

The book is grounded in actual classroom experience of preparing students using the most useful tactics and strategies that are proven to work. Make the best of your opportunity by following the 7 Secrets to Business English Fluency and get ready to achieve the business success you deserve!

W ELCOME TO MY CLASSROOM! Over a billion people study English around the world. However, a tiny fraction can successfully navigate the English-dominated global business arena.

In fact, a current shortage of talent with the aptitude to speak, present, write, sell and service customers in English presents a challenge to businesses. Dont worry. You have 7 Secrets to Business English Fluency to take advantage!

When you complete the 7 Secrets you will have the fundamental knowledge to compete and succeed in the cutthroat world of international business using excellent English. You will also be better able to construct solid relationships based on the effective and efficient exchange of information in English which the global economy increasingly demands.

Use your own personal experiences and life background as a force multiplier. In other words, combine the seven skills in the book with your own life history to attain the professional and personal success you seek!

What is Business English fluency?

LEARNING BUSINESS ENGLISH FLUENCY is one of the best investments of time and money in your life. Solid Business English fluency can determine success and failure in international business. Your competition uses Business English fluency to expand life choices immensely and greater opportunities for personal and professional growth. You should too!

Better Business English fluency means you can communicate your ideas with colleagues and clients. You can consume news in English to gather information for a new process or product and to learn about the competition. You can deliver a presentation with aplomb and participate in meetings and negotiations intelligently.

Finally, you cultivate a rich vocabulary to speak confidently in a variety of social and business situations. The 7 Secrets outlined below show you just how much 7 Secrets to Business English Fluency is a wise investment! Watch your Business English fluency expand with improvement in each skill.

S EVEN SKILLS ARE ESSENTIAL to achieve the level of Business English fluency necessary to comfortably and confidently thrive in global commerce. The seven key abilities detailed below are culled from my over six years of experience teaching Business English to CEOs, regional directors, department managers, and aspiring office personnel as well as my own work and studies. As you know, learning never stops even for teachers!

It is assumed that the student already has a sufficient level of grammar. If you need to review your Business English grammar, please consult my other book, 21 Essential English Grammar Lessons .

An intermediate level of Business English fluency is also considered when following these 7 Secrets . The aim is not to teach Business English, but to enhance your current skill set.

Follow each of these 7 Secrets starting today to immediately improve your Business English fluency. Each step is like a new chapter in the book. You get a description of the target skill and tips to improve it.

SECRET #1: SOLID WRITING Business thrives on the written word from email and memos to contracts and advertisements. Unfortunately, English writing is often neglected in class and students are ill-prepared to write a basic email.

Non-native speakers bear a tough burden to write adequately in English. Notice perfection is not the object here.

You will learn how to communicate effectively on paper and impress your boss, colleagues, and clients at the same time!

Discover how to structure your writing to more effectively communicate your message to both colleagues and clients.

SECRET #2: EFFICIENT READING As a popular expression goes, reading is fundamental. In the global business world, you must be able to quickly and efficiently consume megabytes of data on a daily basis.

Emails from colleagues on the other side of the world, sales reports, office memos, local and international news a mountain of data challenges you and even more in English. You sometimes have only a couple of minutes to read, understand, and respond to information.

You will learn tips to efficiently read and understand information so you can act accordingly.

SECRET #3: ACTIVE LISTENING Listening is the language skill we use most. We are always hearing sound and noise. Just how do you make sense of and distinguish between the sounds?

Listening however is a big difference from just hearing. In today's high-speed, high-tech world, communication is more important than ever, but we seldom seem to listen to one another. Active listening comprehension skills are essential to business communication.

Active listening is paramount in business in order to solve problems, ensure understanding, resolve conflicts, and to improve accuracy.

It saves time and means fewer errors that could cost a business deal. You will learn some techniques to actively listen and improve your oral Business English understanding.

SECRET #4: CONFIDENT SPEAKING - In order to survive and thrive in a global economy, you must speak English well. Both colleagues and clients depend on your strong English speaking skills. Of course, you do not want to lose a business deal because you were unable to communicate with a client.

When your English is not as good as others, team dynamics and performance can suffer. You could risk demotion or even dismissal.

You will learn how to pronounce English better with greater fluency and accuracy.

You will also get actionable tips to speak persuasively which is a mandatory skill to achieve success at the office!

SECRET #5: PRECISE VOCABULARY Like it or not, people judge your intelligence, your education and your capabilities by the words you use. It can be embarrassing to find yourself in a situation where everyone is using a word that you do not know.