Eric Anderson - Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

PRAISE FOR

LEADING WITH AI AND ANALYTICS

Every business leader intuitively recognizes that artificial intelligence and analytics (AIA) offer new opportunities for their companies, but the subject can be daunting and obscure for most C-suites. Anderson and Zettelmeyer offer a simple-to-understand tutorial on AIA, and more importantly, offer practical tips for accelerating its adoption across the entire enterprise. At McDonalds, were acting on the framework outlined in this book.

Chris Kempczinski
CEO, McDonalds

The future of business belongs to those who understand the power of data. Leading with AI and Analytics is by far the best book on how business leaders can and should use data that Ive ever read. If I ran a company, it would be required reading for every manager.

Steven Levitt
Professor of Economics, University of Chicago, and coauthor of Freakonomics

Leadership in todays business world requires a deep understanding of how to meaningfully leverage data to fuel continued growth and improved performance. Professors Anderson and Zettelmeyer marry academic rigor with practical experience to demystify the rapidly changing, and increasingly important, world of advanced analytics. This is an important read for executives as well as students with actionable insights and purposeful applications.

Mary Dillon
CEO, Ulta Beauty

The measure of todays effective leaders is their ability to drive relevant, meaningful, and quantifiable business outcomes. As leaders, we all know that driving positive business outcomes is, at best, a process. Eric and Florian have performed a valuable service for all of us engaged in thinking through the rapid evolution of data and analytics, and its significance in driving business value. A must-read for any executive looking to kick-start the process. A practical guide and framework for leaders moving an organization to decision-making based on what it knows, as opposed to what it thinks.

Greg Hicks
CEO, Canadian Tire

The biggest challenge in creating value with analytics is rarely the mathmore often its ensuring leaders are actively identifying and framing problems in the right ways, so that mathematical insights can be developed and leveraged for decision-making. In this book the authors provide practical advice to business leaders as they seek to fulfill their responsibilities in leading with analytics.

Eric Huls
Chief Data Officer, Allstate

This book is a must-read for any leader trying to accelerate AI and analytics progress. Zettelmeyer and Anderson have turned common thinking on its head, creating a compelling case for why we as leaders need to lean in and engage. Easy-to-digest stories bring AI and analytics to life in a way that any leader can start asking more relevant questions immediately.

Barbara Hulit
SVP, Fortiv

Leading with AI and Analytics presents a critical road map for business transformation, scaling evidence-based decision-making to deliver value. Eric and Florian make this road map actionable, with steps for leaders to take that impact their companys cultureincluding how people partner and how decisions are made.

Chris Perry
Chief Innovation Officer, Weber Shandwick

These days, analytics and AI seem to be everywhere, except where they need to bedeployed consistently to make companies work better and improve their performance. This book stands out as really getting into the nitty-gritty of how business leaders can make their organizations think and breathe analytics and AI as natural, effective elements at all levels of their business. This is a very important and timely book that will resonate with any business leader who has ever struggled to improve business performance with analytics and AI.

Matthew Denesuk
SVP Data Analytics & AI, Royal Caribbean Cruise Lines

Leading with AI and Analytics is a must-read for any CXO trying to compete on AI and data. I have personally seen Florian and Eric lead a CEO and his Top 10 executives through this data-driven, AI-powered journey at a Fortune 500 Company.

Ketan Awalegaonkar
Global Head of AI & Data Strategy, Accenture

The authors are two of the top professors at Northwesterns Kellogg School of Management because they have the ability to demystify complex AI and analytics methods and make them immediately applicable to solving real-world business issues. Ill be recommending their new book far and wide to my business partners.

Carter Cast
Venture Partner at the Pritzker Group and former CEO of Walmart.com

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