Marin Marinov - The Changing Nature of Doing Business in Transition Economies

The Changing Nature of Doing Business in Transition Economies

The Changing Nature
of Doing Business in
Transition Economies

Edited by

Marin Marinov

and

Svetla Marinova

Selection and editorial content Marin Marinov and Svetla Marinova 2011 Individual chapters the contributors 2011

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Designs and Patents Act 1988.

First published 2011 by

PALGRAVE MACMILLAN

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Palgrave Macmillan in the US is a division of St Martins Press LLC, 175 Fifth Avenue, New York, NY 10010.

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ISBN 9780230516175

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin.

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

The changing nature of doing business in transition economies / edited by Marin Marinov and Svetla Marinova.

p. cm.

Includes index.

ISBN 9780230516175 (hardback)

1. Investments, ForeignDeveloping countries. 2. Industrial managementDeveloping countries. 3. Investments, ForeignEurope, Central. 4. Investments, ForeignEurope, Eastern. 5. Industrial managementEurope, Central. 6. Industrial managementEurope, Eastern. I. Marinov, Marin, 1948 II. Marinova, Svetla Trifonova.

HG5993.C435 2011

338.8 8dc23 2011018679

10 9 8 7 6 5 4 3 2 1

20 19 18 17 16 15 14 13 12 11

Printed and bound in Great Britain by

CPI Antony Rowe, Chippenham and Eastbourne

Contents

Svetla Marinova and Marin Marinov

Stefan Eckert and Frank Rossmeissl

Ken Morita

Arnold Schuh

Melika Husi-Mehmedovi, Nikolai Ostapenko and Muris Cicic

Jorma Larimo, Marin Marinov and Svetla Marinova

Kari Liuhto and Valtteri Kaartemo

Eiko Tomiyama

Marian Gorynia, Jan Nowak and Radoslaw Wolniak

Liviu Voinea

Durdana Ozretic-Dosen, Vatroslav Skare and Zoran Krupka

Mirela Xheneti

Almir Petek and Muris Cicic

Mart Srg

List of Figures

List of Tables

Notes on Contributors

Muris Cicic is Professor at the Department of Marketing of the University of Sarajevo in Bosnia and Herzegovina, and Visiting Professor at the University of Podgorica in Montenegro and the University of Shkoder in Albania. His research interests and experience are in marketing in general and consumer behavior in particular with a focus on transition economies.

Stefan Eckert is Professor of International Management at the International Graduate School Zittau in Germany. He conducted research at the Strasbourg Graduate School of Management (IECS). In 2003, Dr Eckert was granted the post-doctoral lecture qualification by the Department of Social and Economic Sciences of the University of Bamberg.

Marian Gorynia is Rector and Professor of Economics of Poznan University of Economics in Poland. He has conducted many research projects and has a number of publications as books, chapters in books and papers in academic journals. His areas of expertise include corporate strategy, internationalization of Polish firms and foreign direct investment strategies in Poland.

Melika Husi-Mehmedovi is Assistant Professor and Vice-Dean for Academic Affairs at the School of Economics and Business at the University of Sarajevo in Bosnia and Herzegovina. Areas of professional interest consumer behavior, luxury consumption, fashion marketing, public and media relations.

Valtteri Kaartemo is Lecturer of International Business at the Turku School of Economics, Finland. His research interests are in the areas of internationalization, more specifically in international demand and innovation.

Zoran Krupka is Research Assistant at the Faculty of Economics and Business, University of Zagreb in Croatia. He teaches brand management and international marketing courses. His research interests are international marketing and internationalization.

Jorma Larimo is Professor of Marketing and Head of the Department of Marketing at the University of Vaasa in Finland. His areas of research include the internationalization of small- and medium-sized enterprises, international investments, alliance strategies and performance, and entry and marketing strategies in transition economies.

Kari Liuhto is Professor and Director of the Pan-European Institute at the University of Turku in Finland. His research interests are in economic and business development in the Baltic region and Russia with a special focus on foreign direct investment and cross-border cooperation. He directs the publication of Baltic Rim Economies Review.

Marin Marinov is Professor of International Business and Management at the Business School of the University of Gloucestershire in the UK. His research interests are in internationalization, foreign direct investment and international management mostly in the context of emerging market economies.

Svetla Marinova holds a PhD in international business from Copenhagen Business School in Denmark. Her research interests are in international marketing, internationalization of firms, country and firm-specific advantages and outward foreign direct investment of companies from emerging markets.

Ken Morita is Professor at the Faculty of Economics at Hiroshima University, Japan. He has conducted extensive interdisciplinary research, particularly focusing upon commodity futures market and foreign direct investment predominately in transition economies.

Jan Nowak is Professor of Marketing at the Central European University Business School, Hungary. He has conducted research and published in the areas of marketing and international business. Dr Nowak has collaborated with scholars from all over the world and has conducted studies applied to a variety of countries in Europe, North America, Asia and the South Pacific.

Nikolai Ostapenko is Associate Professor at the School of Business and Public Administration of the University of the District of Columbia in the USA. His research focuses on market transformation of the East European economies, changing consumption models, new patterns of consumer behavior, branding strategies, customer education and related issues.