Eric Kwame Adae - Responsible Management in Emerging Markets: A Multisectoral Focus

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The social and environmental ills the world over are partially attributable to the activities and operations of businesses in their quest to meet the needs and demands of their customers and, of course, for their strategic motives. The consequences are dire. Resources are being depleted at an alarming rate, threatening the survival of current and future generations, as well as our fragile ecosystem. Wastes, effluents and emissions are on the increase, accelerating the rate of ozone layer depletion, a catalyst for climate change and its attendant consequences.

To address these negative trends of business activities, a call is made on businesses to be responsible and balance the conflicting interests of divergent stakeholders , including the biosphere and future generations. This requires the installation of responsible and sustainable management practices that seek to integrate economic, social and environmental missions into corporate goals and strategies. However, it remains a myth urging businesses to adopt responsible management practices without providing them with a practical guide on how to do so. This bookResponsible Management in Emerging Markets: A Multisectoral Focusis a response to the dearth of literature on responsible management, particularly in emerging markets.

This edited volume is unique in its approach. It discusses various issues, trends and challenges at the crucial intersection of corporate social responsibility (CSR), green business (marketing) and sustainability management, with the view to comprehensively addressing some of the big begging issues of sustainable and responsible management.

CSR enjoins firms to be aware of the impacts of their activities on their stakeholders and to consider the interests of the wider society and the environment in their business pursuits. In this regard, the book describes strategies and tactics aimed at ensuring that organisations undertake activities that are not necessarily required by law but done with the view of protecting the welfare of stakeholders as well as the environment at large, beyond firm financial profit maximisation.

The books discussion of the green business model provides an environmentally conscious perspective of business operations by incorporating environmental protection and the sustainability logic throughout the entire corporate value chain. This encompasses processes and systems for value creation and delivery, from green resources and sourcing through green processes and operations to green products for green consumers.

Regarding sustainability management, this book focuses on strategies for meeting and maximising the economic, social and environmental needs and values of both the current and future generations.