Jo Whitehead - What You Need to Know about Strategy

This is the stuff you've always been embarrassed to ask about the world of modern business.

The What You Need to Know... books can get you up to speed on a core business subject fast. Whether it's for a new job, a new responsibility, or a meeting with someone you need to impress, these books will give you what you need to get by as someone who knows what they're talking about.

Each book contains:

• What It's all About a summary of key points
• Who You Need to Know the basics about the key players
• Who Said It quotes from key figures
• How You Need to Do It key steps to put your new-found knowledge into practice
• What You Need to Read books and online resources for if you want to deepen your knowledge
• If You Only Remember One Thing a one-liner of the most important information

You might also want to know:

• What You Need to Know About Business
• What You Need to Know About Economics
• What You Need to Know About Project Management
• What You Need to Know About Leadership
• What You Need to Know About Marketing

This edition first published 2011

2011 Jo Whitehead

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Library of Congress Cataloguing-in-Publication Data

9780857081018 (paperback), ISBN 9780857081117 (ebk),

ISBN 9780857081124 (ebk), ISBN 9780857081131 (ebk)

A catalogue record for this book is available from the British Library.

Set in 10.5/13.5 pt New Baskerville by Toppan Best-set Premedia Limited

Printed in the UK by TJ International