Bill Novelli - Good Business: The Talk, Fight, Win Way to Change the World

Bill Novelli discovered his purpose early in his career: to make significant contributions to solving the worlds major social problems. And the pursuit of this purpose has guided his career, and his life, ever since. In this book, Bill shares his extraordinary journey to show us how we can use our own gifts, passions, and values in our work to find meaning and fulfillment while attacking the worlds major social problems; in other words, how to do well by doing good.

from the foreword by Jo Ann Jenkins, CEO, AARP

Through great real-life stories, this book makes a profound statementthat all organizations in America and the world need to take their mission to a higher level to meet the new will of the worlds workplace. You are the one he is talking to. If you dont lead the charge to change the soul of organizations, no one else will.

from the foreword by Jim Clifton, Chairman/CEO, Gallup

In Good Business, Bill Novelli makes a compelling argument that bridging partisan divides and rebuilding confidence in our democracy starts with pragmatic, purpose-driven leadership.

Jason Grumet, President, Bipartisan Policy Center

A fountainhead of insight about ways to transform our world, penned by a person whofrom CARE and AARP to the Campaign for Tobacco-Free Kids and beyondhas done just that.

Kathleen Hall Jamieson, Director, Annenberg Public Policy Center, University of Pennsylvania

A mission to fulfill a purpose and do good should be every organizations mantra and not reserved only for nonprofits, charities, and advocacy groups. Bill Novelli makes the important point that the potential to improve the human condition can and should be found in any business or career path. Public-private partnerships and multi-sectoral collaboration are essential to achieve equitable health and well-being in a future shaped by rapid advances in science and technology and threats such as pandemics and climate change.

Victor J. Dzau, MD, President, National Academy of Medicine

Reducing worldwide poverty increasingly demands new forms of partnership, with business, civil society, and government all playing key roles. This book, with Bill Novelli as a superb guide, shows how important it is to work together in new ways to solve the tough problems before us.

Michelle Nunn, President/CEO, CARE USA

There came a time in the tobacco wars when the industry, the government, and the public health community needed to find a way out of the bitter confrontation. That is what Bill Novellis book is about: fighting smartly and talking thoughtfully to find the best way forward.

Steve Parrish, Senior Vice President, Corporate Affairs (retired), Altria Group, Inc. (formerly Philip Morris Companies, Inc.)

Bill Novellis long and distinguished career is fertile ground for many fascinating and insightful anecdotes and examples that illustrate the case he sets out for doing well by doing good. This book is a crossover between an autobiography and a humanistic manifesto for modern management and marketing processes. Good Businessmakes a significant contribution to our understanding of marketings development and its contribution to shifts toward a more purpose-driven approach to business.

Jeff French, CEO, Strategic Social Marketing

Good Businesswill inspire executives at all levels to extend their social justice conscience and to become more effective managers. Bill Novellis success in many positions proves that the same management principles apply in the for-profit and nonprofit sectors of a competitive economy.

David A. Walker, Emeritus Professor, Georgetown University / former President, Financial Management Association International

Bill Novelli makes a strong case for the notion that businesses can be a powerful force for good. Professor Novellis leadership and insights are invaluable at a time when students are, more than ever, demanding that companies deliver on both paycheck and mission. He convincingly argues that there is no reason to compromise on either.

Nina Godles, MBA Candidate 21 / Business for Impact Student Leader, McDonough School of Business, Georgetown University

GOOD BUSINESS

GOOD BUSINESS

The Talk, Fight, WinWay to Change the World

BILL NOVELLI

Foreword by
J IM C LIFTON
Chairman and CEO, Gallup

Foreword by
J O A NN J ENKINS,