The Staff of Entrepreneur Media Inc. - Start Your Own Cannabis Business

LEGAL DISCLAIMER

This book and its contents are intended for educational purposes only and should in no way be interpreted as medical, legal, or any other advice concerning the cultivation, sale, or any other use of marijuana, which although legal in some states and local jurisdictions throughout the United States, is at the time of publication of this book illegal under federal law, as well as in other states and local jurisdictions. The author and publisher do not advocate violating applicable law. Because of the variety of laws, regulations, and ordinances concerning marijuana and the fact that the advice and strategies contained herein may not be suitable for your situation, the author and publisher, make no expressed or implied warranties and assume no liability whatsoever, concerning the accuracy or reliability of the information contained herein, including warranties about the legality of, or likelihood of success in, conducting a cannabis business. The author and publisher recommend that anyone reading this book research applicable laws, and consult with appropriate licensed professionals and other experts, before taking any action in connection with, or based on, the contents of this book.

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ebook ISBN: 978-1-61308-391-8

Contents

Table of Contents

Cannabis Activist and Advocate

T he cannabis industry appears to be one of the fastest growing markets ever seen throughout North America, and its expanding worldwide. With so much excitement and uncertainty about what the future holds, this is a valuable time to create opportunities of all kinds.

What was recently a mysterious underground subculture and industry has become increasingly mainstream with enormous public acceptance after decades of total prohibition. A wide range of people are now involved from the deeply-rooted pioneers, advocates, and providers of decades past to the newly-established pot businesses and investorssome of whom may have never touched a joint!

Cannabis is affecting every part of the economy, having an impact on farming, manufacturing, research, tourism, retail, entertainment, media, hospitality, and many other areas. Numerous sectors have been influenced by marijuana law reform; you dont even need to grow or sell the plant itself, because ancillary services are continuing to expand.

Why do you want to get involved in this exciting emerging cannabis industry? Where do you see yourself in this new legal landscape? That is the most important question to ask as you begin reading this book. The motivation behind your participation will have a big impact on your success over time.

With the legalization floodgates opening across North America and the world, mainstream money has been unleashed to help fuel the growth of cannabis companies. Venture capitalist and angel investors are looking for the best place to park funds and create profits. Countless individuals and businesses are competing with each other to establish brands and corporate models, hoping to capture a share of whats being touted as one of the biggest industries ever created.

In this new period of rapid growth, the green rush has ratcheted up competition. Increased choices and diversity leads to innovation, resulting in better products and services for consumers, but you have to be ready for the challenges of fast-paced change. Like any entrepreneur, you should get involved in something that matters to you, related to a vision or cause that youre passionate about.

So, what are you passionate about? What are your skills, and what expertise can you provide to help secure success? And most importantly: do you love cannabis? You should already have (or should begin cultivating) a love for the plant and what it represents if you want to be authentic and supported by consumers.

Cannabis isnt something new, so its important to understand and respect the cannabis cultures deeply-rooted history. Aside from the massive and profoundly important topic of Drug War harms and reparations that are owed, especially to marginalized and radicalized people, theres also the history of the fledgling industrys struggle for acceptance.