Paddy Miller - Innovation As Usual
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- Book:Innovation As Usual
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- Publisher:Harvard Business School Publishing Corp (Perseus)
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- Year:2013
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Advance Praise for Innovation As Usual
The authors offer a compelling case for highly focused innovation and how leaders at all levels can become architects of an environment that makes innovation and creativity routine behavior.
Lise Kingo, Executive Vice President, Novo Nordisk A/S
In our changing world, business as usual is not a recipe for success. Good innovation usually is. Innovation as Usual inspires and suggests practical approaches to building the kind of organizational culture that encourages innovative behaviors.
Jan Mattsson, Executive Director, UNOPS
Innovation as Usual is a fabulous read that induces you to drive your team to focus, select, and persist on innovation at work. A complete hands-on book for all managers.
Narayana Murthy, Chairman Emeritus, Infosys Limited
A single idea can change an entire worldlike containerization changed the world of transport. The future of every organization depends on its ability to invest in the plain-looking ideas that could create its own moment of containerization. This book offers a bright proposal on how to achieve that.
Michael Pram Rasmussen, Chairman,
A.P. Mller - Mrsk A/S
This book breathes optimism and opportunity and provides an actionable framework for creating a winning innovative environment.
Rory Simpson, Chief Learning Officer, Telefnica Group
This book is about an idea whose time has come. An eminently practical guide on how to convert innovative ideas into commercial success.
Vijay Govindarajan, Professor, Tuck School of Business at Dartmouth College; bestselling author, Reverse Innovation
Innovation as Usual shows you how to make innovation happen within your team on a regular basis. A rich and fascinating read.
Jrgen Vig Knudstorp, CEO, The LEGO Group
Innovation as Usual is packed with powerful ideas and practical advice for aspiring innovators. A great guide for people who want to make the world a better place.
Jessica Jackley, cofounder, Kiva; venture partner, Collaborative Fund
Ive been looking for this book for a long time! Innovation as Usual provides an easy-to-implement process on how to organize the innovative instincts of the people in your company.
Jacob Holm, President and CEO, Fritz Hansen A/S
The authors challenge the notion that innovation cannot happen as part of every leaders day-to-day responsibilities. It is packed with vivid examples and great tactics to ensure a consistent execution of exciting new ideas for any leader within an organization. Great read!
Frans Johansson, CEO, The Medici Group; author, The Medici Effect and The Click Moment
If you are tired of reading about innovation as fluffy stuff and want to create results by doing new things, this is the book for you.
Joergen Bardenfleth, Strategy Director, Microsoft International; Chairman, Symbion
BRING GREAT IDEAS TO LIFE
THOMAS WEDELL-WEDELLSBORG
Copyright 2013 Paddy Miller and Thomas Wedell-Wedellsborg
All rights reserved
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to , or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
The web addresses referenced in this book were live and correct at the time of the books publication but may be subject to change.
Library of Congress Cataloging-in-Publication Data
Miller, Paddy.
Innovation as usual : how to help your people bring great ideas to life / Paddy Miller and Thomas Wedell-Wedellsborg.
pages cm
ISBN 978-1-4221-4419-0 (alk. paper)
1. Creative ability in business. 2. Creative thinking. 3. Diffusion of innovationsManagement. 4. Organizational behavior. 5. New products.
I. Wedell-Wedellsborg, Thomas. II. Title.
HD53.M549 2013
658.4063--dc23
2012041300
To Sara and Marjorie
To Gitte and Henrik (a.k.a. mor og far)
DEFINITIONS
INNOVATION
Creating results by doing new things
INNOVATION ARCHITECT
A person that makes other people innovate by changing the environment they work in
HOW TO CHANGE WHAT PEOPLE DO, EVERY DAY
Leaders must help their people innovate as part of their jobs
Some years ago at a casual dinner, the conversation had turned to the topic of innovation when one of our friends, a manager in a big company, made an admission:
Im beginning to think that my people just arent very innovative. They are smart people, and we all know how important innovation isbut at the end of the day, we just keep doing the same old thing weve always done. Im not sure what to do about that.
This book is our response to that comment. It is a practical, hands-on book written for managers and leaders, and it shows how you can help your people to be more innovative so that it becomes an integrated part of their daily work. This abilityto help other people innovateisnt relevant only for senior executives, but is a skill that every single manager can benefit from. Thus, this book is not aimed at CEOs and chief innovation officers, nor is it focused on special innovation units like R&D departments or corporate venture teams. Rather, it is aimed squarely at local leaders, fighting the good fight on the frontlines of the organization, working with the people they have and with limited time and budgets. In short, this book is about getting to what you could call innovation as usual: a state where your regular employees, in regular jobs like finance, marketing, sales, or operations, make innovation happen as a part of what they do every day.
The starting point lies in realizing something important: innovation may seem to be an elusive phenomenon, but the possibility of innovation permeates our lives. Just think about it: every single day, people face the opportunity to try something new, to do something different from how they did it yesterday. Play with a new idea. Test a new tool. Try a novel tack with a client. Seek new input. Use a different management style. Change the way they have meetings. Like a shadow reality, adjacent to ours, the opportunity to innovate is with us always: every time we choose to do business as usual, we could equally have chosen to tweak the routines a bit and see what happens.
We call this the creative choice, and in a sense, it is the smallest possible building block of innovation: the act of deviating from the norm, stepping away from business as usual for a brief moment. The sentiment is perhaps best captured in the famous lines from Robert Frosts poem The Road Not Taken:
Two roads diverged in a wood,
And II chose the one less traveled by
And that has made all the difference
As you read this book, you will notice that we like to use various images and metaphors to talk about innovation; we are great believers in the power of a well-chosen image to serve as a useful thinking tool, especially when talking about notoriously fuzzy topics like innovation, culture, and the like. Here, we introduce a key comparison that we use throughout the book: that of thinking of innovative behavior as a choice between two roads in a forest.
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