Terri Levine PhD - The Conversion Equation: A Proven Formula to Attract High-Level Prospects, Close More Sales, and Increase Your Profitability

THE CONVERSION EQUATION

THE

CONVERSION

EQUATION

A Proven Formula To Attract High-Level Prospects, Close More Sales, And Increase Your Profitability

Terri Levine, PhD

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

THE CONVERSION EQUATION

A Proven Formula To Attract High-Level Prospects, Close More Sales, And Increase Your Profitability

2021 Terri Levine, PhD

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

ISBN 978-1-63195-375-0 paperback

ISBN 978-1-63195-376-7 eBook

Library of Congress Control Number:

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I know, you like me, pick up a book and go to the dedication, and dont see your name there.

Well, not this time!

If we havent yet met, are acquaintances, are good friends, or if you are a client family member already, I wrote this book for YOU!

I care. You matter.

And so, I dedicate this book to YOU!

As a two-time Inc. 500 company founder, co-founder of a third company that reached nearly a $1B market value, and coach/advisor to leading off-and online businesses in over 300 industries, I have worked and collaborated with some of the top marketing experts and consultants in the world. Terri is one of those for small businesses.

As the father of Business Growth Optimization and Maximization, for the last 20 years, my company has helped tens of thousands of businesses maximize lead generation, customer conversions, the lifetime value of these customers/ clients/patientsand turbo-charge their profitability and business value. In this book, Terri incorporates and builds upon these powerful business-building strategies and tools.

Helping entrepreneurial businesses achieve their goals requires the application of a success formula and proven system that produces consistent results. Terri has mastered such a system with the Conversion Equation.

I met Terri years ago when we were both speaking at a leading marketing event in Austin, Texas. We instantly bonded around our shared views for training and consulting entrepreneurial businesses. She is all about serving and helping her family clients produce real, tangible resultsresults that generate significant added revenue and profit while simultaneously creating life-changing freedom they desperately crave.

Terri has personally built 6 multi-million-dollar companies. She understands what it is like to deal with every aspect of starting and building a business. She has also helped 6,000 business owners in 400+ industries increase revenue and profit.

The Conversion Equation is an operators manual that teaches you how to create and own the system for consistently generating high-quality leads, converting these into high-value transactions and then turning these customers into raving lifetime fans who will buy more from you over their customer life.

In this book, Terri methodically lays out her proven system, grounding the reader on the core principles all along the way. This book is jam-packed with practical actions you can immediately take to increase revenue and profit, both the short-and long-term.

Terri takes things to the next level by powerfully demonstrating how the strategies and tactics have worked with real-world client case studies throughout the book. You will quickly see how her blueprint system can help any business regardless of size, industry, marketing experience, or budget.

By the time you finish this book, Terri will have provided you with all the tools you need to put into practice what she teaches. This includes a template to help you create a 3-, 6-, or 12-month action plan to ensure you get your desired results.

Terri left nothing on the table. She provides the same information in this book as she does to paying clients where they guarantee to uncover at least $100,000.

I encourage you to read every chapter and every word because it just keeps building and building right up until the end.

Scott Hallman

Two-time Inc. 500 company founder

#1 Amazon-Kindle Bestselling Author of
The 7 Success Drivers to HYPERGROWTH

Leading Business Growth and CEO Coach

HUGE Fan of Terri Levines

One thousand prospects? Wow, thats a lot! Ummm ... Not actually.

I was teaching my friend about business and was sitting down doing math to help her understand how things actually work. What really matters. You know, the stuff they dont teach you in all of the rah-rah self-help business books.

I went on to explain to her that one thousand qualified prospects is a lot in the right hands. One thousand unqualified prospects in the wrong hands isnt much at all. Well, thats not quite right. Its a giant pain in the tuckus without any upside. If thats your thing, put this book down now.

What you hold in your hands will show you how to get qualified prospects into the right hands: yours if you pay attention to what Terri has to say about it.

I know for a fact that this type of marketing is what really works. I know this after 30 startups over the last 30 yearsafter coaching and consulting for thousands of businesses around the worldafter writing books about marketing that now serve as university textbooks around the world.

After a while you begin to instantly recognize what will work and what wont. And you also begin to recognize which alleged business gurus out there know their stuff and which ones are merely parroting what theyve heard others say.

Terri knows her stuff. This book is loaded with practical advice hard won in the trenches.

And if you dont think qualified prospects in the right hands is a big deal, think of it this way: its the fastest legal way to hoard stockpiles of cash. The better you get at this stuff, the faster the stockpiles will grow.

If you get to work.

Will you? If so, read on. If not, dont torture yourself. Not everyone is cut out to be an entrepreneur.

All the best,

Mark Joyner

Founder and CEO

Simpleology-Simplicity is freedom!

www.simpleology.com

First, I would like to thank Kathy Sparrow for her dedication to my book and her editing. I am also very grateful for Morgan James Publishing in supporting this book and bringing it to fruition.

Id also like to thank all the people I have learned from as great mentors and consultants over the years including Joe Vitale, Scott Hallman, Jay Abraham, Joel Bauer, Karl Bryan, and Mark Joyner.

Additionally, my special thanks to Lee Constantine, Terry Whalin, Ellen Violette, Nasir Jamil, and Barbra Portzline. I could not have done this without your help and belief in my book.

An additional thanks to my client family members who enjoy my mentoring, consulting, teaching, and training, and allow me to help them apply the Conversion Equation in their businesses.