Cover image: iStock / SX70
Cover design: Paul McCarthy
Copyright 2013 by Tracy Repchuk. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.
For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax(317) 572-4002.
Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.
Library of Congress Cataloging-in-Publication Data
Repchuk, Tracy Lynn.
31 days to millionaire marketing miracles : attract more leads, get more clients, and make more sales / Tracy Repchuk.
pages cm
Includes bibliographical references and index.
ISBN 978-1-118-68441-2 (pbk.); ISBN 978-1-118-74225-9 (ebk);
ISBN 978-1-118-74230-3 (ebk)
1. Marketing. 2. Strategic planning. 3. Internet marketing. I. Title. II. Title: Thirty one days to millionaire marketing miracles.
HF5415.R437 2013
658.8dc23
2013016036
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
CONTENTS
FOREWORD
A s a promoter and founder of the World Internet Summit (WIS), I meet thousands of newcomers to Internet marketing every year. From this I have begun to recognize quickly the ones that will take action and apply what they learn, and even Tracy Repchuk surpassed those expectations.
Within the first five months she had already made $95,717, had more than 3,000 subscribers, and released a book to bestseller status from start to finish in 58 days; as a result, WIS flew her to Singapore to appear on stage as the New Success of the Year at the World Internet Mega Summit.
In the weeks after, she was already booked to appear at a UK show with her own product line and coaching program. Her title has become Marketing Makeover Maestro, as she has an incredible ability to take information and transform it into simple terms that allow anyone access to how to become a success using Internet marketing. She has a particular appeal to the female demographic and the newbies who want to succeed at the rate she has, which is now labeled a Quantum Leap.
I knew right away that she was a force to admire, and quickly invited her to speak around the world with the World Internet Summit organization. This book is a wonderful reflection of the care she takes to present a business approach to Internet marketing, combined with the reality of this abundant field.
It is my honor to be a part of this project, and I encourage you to follow her advice and combine the power of your passion with the provided resources to move you beyond just reading into dream-producing action.
Brett McFall
Co-Founder of the World Internet Summit Organization
ACKNOWLEDGMENTS
T his book, although written completely by myself, could not have happened without the support and love of my amazing husband, Dave, and my three children: Kennedy, Celeste, and Caleb.
I thank all of the mentors who were and are a part of my continuing journey to always do better, help more people, and give more back.
And finally, a special thanks to my parents, Harold and Margaret Broadbent; without them, none of this would have been possible.
PREFACE
T o keep up with trends and the ever changing landscape of the Internet, this book is now on its 10th edition, serving as the go-to reference guide and blueprint for the Internet marketing industry. What I teach you is exactly what I did to create an Internet marketing empirefrom one ideaand it all started with this book, which is now the cornerstone to my successful business. The industry changes a lot every year, but what I love still is that the foundation remains the same. That is what you are about to learn. I discuss the current trends that are working; and throughout the book I keep the staple elements in place while integrating all of the new trends you need to know about.
INTRODUCTION
Do Not Skip This Section
INTERNET MARKETING CAN BE A LONELY PLACE
When I think of Internet marketing I have flashbacks of the hit TV show Seinfeld where Jerry was wildly successful and even though his blundering gang was a part of the club, they lived vicariously attempting to make life work in their favor. In most cases they ended up living off Jerry's scraps or generosity. Even more hopeful was Newman. He was an integral component to the diverse mix of characters, but survived as an outcast, often envious and yearning to be even a small part of this elusive lifestyle.
Internet marketing can be a lot like that. Chances are you have felt like a Newman at some point (or maybe even still do)just on the outskirts of having it all. Not yet part of the club. Yearning for just one sweet drop of that camaraderie and success, enough just to give you hope that the path you have chosen will not leave you about to crash and burn like Newman's postal truck on a carefree drive down the Internet marketing highway.
At this point it is important to remember that it may feel like you are not a part of the Internet marketing community when you first start out, but at each step you do move closer to your ultimate dreams. You will discover that the club will not always feel exclusive, and that there are just different levels of membership. You go from being a new member and buying products and services, to the point where you have made a fortune by developing or mastering one of the many formulas to become your own Internet marketing success. Then, you are really in.
Once you understand that you play a big role in a hierarchy of guru status success right from the beginning, you will see that it is part of a cycle, and it will one day be your turn to exchange your product in abundance, and be at the other end of your next level of membership.
So why then is it a lonely place? Because while you are trying to figure it out, decipher the codes, tap into the secrets, apply them, buy them, and generally pig out on the information smorgasbord, there is not much two-way communication. The communication is done with autoresponders or teleseminars, where they are talking to you but not with you. Many times you sit on the other end with a question dripping hungrily from your information-splattered chin and have to turn to your only friendGoogle or Yahoo. There you start a journey of investigations that either leads you to a treasure of insightful delights, or a black hole of chaos where the vortex pull is so strong you forgot why you even journeyed into the inner depths of the World Wide Web to begin with.
Next page