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Wendy Montes De Oca - Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz

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Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz: summary, description and annotation

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Wendys book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it. Michael Masterson, Publisher, Agora, Inc., Early to Rise Youve already got great content now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Ocas SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, tooeven if youve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize todays best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. Its not theory. Its a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside youll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boardsto achieve breakthrough results on even the smallest budget! Youll Learn How To: Discover and leverage useful, valuable, actionable content you didnt know you had Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing Create more visibility, traffic, and awareness for your website and brand Link content more tightly with prospecting and sales initiatives Syndicate and aggregate content to extend its reach Make your content easier to find on the Websimply and inexpensively Adapt your strongest content into high-performing online press releases Encourage viral marketing, pass-along readership and word-of-mouth buzz Measure your performance against the 3 Os: outputs, outcomes, and objectives Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

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What People Are Saying About Content Is Cash

Everybody talks about marketing with content, but Wendy Montes de Oca provides a systematic approach, SONAR, for actually doing it. By following her model you get higher search engine rankings and other results instead of just churning out an endless pile of articles that go nowhere and do nothing.

Bill Bly, copywriter

Content Is Cash is a classic! We implemented Wendys SONAR system and saw results (traffic, qualified prospects and opt-in subscribers) within hours, not days or months. Its easy to become overwhelmed with Internet marketing advice. There were more than 26,000 books on Amazon.com this morning dealing with the topic. The SONAR system is not run-of-the-mill advice. You wont find a more complete collection of content marketing anywhere on the planet. Highly recommended!

Marc Charles, Entrepreneur, Author, Freelance Guru

Wendys book, Content Is Cash, is a great book for anyone who wants to leverage their contentpublishers, marketers, you name it. Its well organized and explains Wendys system that can help you build your website and drive a boatload of traffic, and do it in a cost-effective manner. As a writer, I gleaned insight on what kind of articles I should be writingor what I should emphasize in the articles Im already writingto grab eyeballs and hopefully turn them into more sales for my company.

Sean Brodrick, Editor, UncommonWisdomDaily.com

This book brings the urgent and swirling noise of contemporary marketing strategy and tactics all together. Wendy has written a practical, no nonsense guide to improving sales and marketing results for any size company. It takes contemporary marketing to a whole new level. Her proven SONAR model is easy to grasp and her style is easy to follow. This should be the next book every Chief Marketing Officer should read. And start banking the results.

Christopher C. Binkert, Chief Marketing Officer
Soundview Communications, Atlanta, GA

When it comes to marketing online, content is an afterthought for far too many marketers. Its a pity because, as Wendy Montes de Oca points out in her new book, content can be a huge source of income for any business. Thats why I love that Wendy has comprehensively explained dozens of ways to leverage content for an online business. The best part is thatlike the pro direct marketer she isWendys strategies are all trackable and quantifiable. So you know exactly how valuable your efforts are to your business.

Jason Holland, Associate Publisher, Early to Rise

Wendys insights are priceless and have the ability to payoff in a big way. Content Is Cash is a must read for anyone tasked with driving more traffic and revenue in an increasingly more competitive online environment. Im looking forward to implementing many of her tips, tricks and tactics in my own business immediately.

Julie McManus, President, Julie McManus Marketing Associates, Inc.

Content is the single most important factor in building a thriving web business and no one drives that point home better than Wendy Montes de Oca. In Content Is Cash she takes the mystery out of putting your content to work for you. Anyone trying to build traffic, sales, or leads would be a fool to not have a copy of this go-to reference on their desk.

Alice Wessendorf, Managing Editor, HealthierTalk.com

Wendys book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.

Michael Masterson, Publisher, Agora, Inc., Early to Rise

Absolutely packed with useful, important information, just what youd expect from Wendy Montes de Oca

Dr. Jonny Bowden, PhD, CNS, JonnyBowden.com

Wendy told me about the SONAR system almost two years ago, and swore me to secrecy. Now she has done far more than just reveal the SONAR system. In Content Is Cash, Wendy gives you a complete blueprint for the right way to use free content. I especially recommend Content Is Cash to anyone who has tried using free content and been frustrated. Follow Wendys proven method, and youll have the cure for what frustrated you.

Conrad Hall, Best-Selling Author, Speaker, Radio Host
Conrad Hall Copywriting, LLC

Whenever I think about monetizing content, the first person that comes to mind is Wendy Montes de Oca. Ive personally used just one of her strategies in this book to generate thousands of leads and establish instant authority in my niche. Content Is Cash is a must have in serious online marketers library.

Brian T. Edmondson, Internet Marketing Expert,
TripleYourProfits.com

Wendys new book Content Is Cash is exactly what is needed in todays turbulent business world. By reading and putting the tactics and strategies into action, you will position yourself for more profits and a stronger a business.

MaryEllen Tribby, Founder/CEO WorkingMomsOnly.com

If you want to transform content into some very substantial money for your business, this must-read book will show you exactly how.

Martin D. Weiss, Ph.D., bestselling author

What People Are Saying About Wendy Montes de Oca

Wendy has already met and exceeded my expectations. Her marketing expertise is unparalleled. I cant wait to go on from here.

Bob Bly, renowned copywriter and best-selling author, Bly.com

Working with Wendy was one of the best business decisions I made this year...Wendy was a reservoir of creativity, thoughts, and ideas with her marketing strategies, web design, and copywriting magic.

Karen Keller, Ph.D., Karen-Keller.com

Wendy is the Neiman-Marcus of Internet marketers. Shes a veritable one-stop shopping center for virtually every service you could want or need that involves getting your name and brand out to the marketplace, from copywriting to SEO. Whats even more important is that she does all of them well.

Dr. Jonny Bowden, best-selling author and nutritional healing
expert, JonnyBowden.com

When it comes to the best marketing consultants out there, Wendys at the top of a very short list. She has the skills, resources, and connections to get the job donewhatever it is.

Len Bailey, copywriter, LEB Marketing

Wendy is a creative, strategic thinker, and an implementer who gets the job done with success.

Chris Ruddy, CEO and publisher, Newsmax.com

I highly recommend Wendy for any marketing, business development, Internet project, or list-building venture. Im serious. Ive worked with hundreds of direct marketing professionals, gurus, and company principals over the last 25 years. Wendy is in the top 2%!

Mark Smalley, owner, Mark Smalley Direct

Wendy is a brilliant direct response and online marketer with innovative ideas for increasing revenue and generating website traffic and prospects. Her tactics were cutting edge and they worked! She catapulted marketing in equity research and helped both institutional and retail sales.

Matthew Quinn, Citigroup (formerly Salomon Smith Barney)

Wendy Montes de Oca simply knows Internet marketing better than any person I have ever encountered. What I have learned is that Internet marketing is both a science and an art, but rarely does one person have both skills. Wendy has a formal background in marketing, a keen eye for analysis, and a creative flair second to none.

Dave Copeland, president and founder, AppleBoost Products, Inc.

For more about Wendy, visit http://www.precisionmarketingmedia.com/testimonials.html.

Content Is Cash

Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz

Wendy Montes de Oca, M.B.A.

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