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Victoria Medvec - Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes

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    Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes
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The tools you need to maximize success in any negotiation, at any level
With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success in negotiation. In this book, readers will discover unique and proprietary negotiation strategies honed over decades advising Fortune 500 clients on high-stakes, complex negotiations.
Negotiate Without Fear provides readers at all levels of negotiation skill the ability to increase their negotiating confidence and maximize their negotiation success. Youll learn how to:
Put the right issues on the table by defining your objectives for the negotiation Analyze the issues being negotiated with an Issue Matrix to ensure you have the right issues to secure what you want Establish ambitious goals using a proprietary tool to identify the weaknesses in the other sides best outside alternative (BATNA) Leverage a unique architecture for creating and delivering Multiple Equivalent Simultaneous Offers (MESOs) Negotiate Without Fear belongs on the bookshelves of executives and all the dealmakers who work for them. Additionally, specific advice is provided in every chapter for individuals who are negotiating for themselves and in the everyday world. This book is an invaluable guide for anyone who hopes to sharpen their negotiating skills and achieve success in any arena.

Victoria Medvec: author's other books


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Table of Contents List of Tables Chapter 4 Chapter 7 Chapter 8 List of - photo 1
Table of Contents
List of Tables
  1. Chapter 4
  2. Chapter 7
  3. Chapter 8
List of Illustrations
  1. Chapter 2
  2. Chapter 5
  3. Chapter 6
  4. Chapter 7
Guide
Pages
Praise for Negotiate Without Fear

My life's work has been to empower women by helping them tell their stories and giving them a voice on the Oprah Winfrey Show, the OWN Network and Apple TV+. The pattern I've seen is women not knowing their inherent worth and conducting negotiationsat home and at workout of fear. From the first chapter to the last, Vicki will guide you step by step, with tangible tools, that will help anyone break their old patterns and start negotiating from a place of confidence and strength. Vicki is one of the smartest and most remarkable women I know, this book is like having this wise and brilliant advisor right on your shoulder.

Tara Montgomery, Executive Producer, OWN / Apple TV+

Vicki's strategies have helped me succeed in some of the most complex negotiations I have encountered across my career. Her focus on addressing the needs of the other side makes her strategies particularly powerful.

Matthew Shattock, Former CEO of BeamSuntory, Non-Executive Director of the Clorox company, Non-Executive Director of the VF Corporation, Chairman of Domino's Pizza Group p/c Board

When I met Vicki, I thought I knew a lot about how to negotiate. As a leader at Microsoft and IBM, I negotiated all the time. Vicki taught me strategies I never even knew existed and highlighted the traps that expert negotiators encounter. I have consistently brought her into my organizations to raise the capabilities of my teams and increase our success.

Gerri Elliott, Executive Vice President, Chief Sales & Marketing Officer for Cisco

I invited Vicki to teach negotiations to the leaders from my private equity firm and portfolio companies. Once I heard her, I asked her to join the board for one of our companies, recognizing immediately that her insights would add tremendous value in our many negotiations. She is a rockstar!

Justin Ishbia, CEO, Shore Capital Partners

I wanted a world-class negotiator to teach the best techniques and create a cultural change in our sales team at Nextdoor. Healthy communities are built on trust and healthy client relationships are no different. I asked my former colleagues at Goldman Sachs and Vicki Medvec was the top choice and the results of the training underscored why. I have since recommended Vicki to other companies, such as Walmart. Nextdoor, and the neighborhoods we serve, thrive on the power of connections from trusted sources. Vicki Medvec is one of my trusted sources.

Sarah Friar, CEO, Nextdoor, Director, Walmart

I have worked with Vicki in many capacities and have personally observed the impact her work has had on large enterprises such as McDonald's, Google, and Discover. I am a big fan of her strategies, such as offering multiple simultaneous offers to communicate a powerful message.

Margo Georgiadis, Former CEO, Ancestry, Former CEO, Mattel, Director, McDonald's

'WWVD?What Would Vicki Do?is what I consistently ask myself every time I face a challenging negotiation in work or in life. I was very fortunate to meet Vicki twelve years ago when I was a Partner at Goldman Sachs. She conducted many programs for the Partners, Managing Directors and important clients, that people still talk about to this day. I'm excited that Vicki has gathered her actionable insights and terrific advice in Negotiate Without Fear. A must-read.

Lisa Shalett, Former Partner, Goldman Sachs, Founder, Extraordinary Women On Boards, Board member, Accuweather, PennyMac Financial Services, Bully Pulpit Interactive

If I had read this book at the beginning of my career, instead of at the end, I would have been a more successful consultant, commanded higher fees and would have been a better professor and academic administrator, because the concepts in this book are so powerful and so very useful. The many war stores bring the concepts into clear focus and give the reader the competence and confidence to negotiate with great success. Every business-to-business seller and marketer should read this book. It provides the best, the most complete, and rigorous approach to managing complex account management of which I am aware. It is an extraordinary book about negotiation, but it covers all aspects of relationship building, pricing and selling.

Benson P. Shapiro, Malcom P. McNair Professor of Marketing, Emeritus, Harvard Business School

Vicki has advised me on many of my most difficult negotiations. Even as I have over 30 years of experience in high-stakes negotiations, having her voice in my mind always leads to a better outcomefor both sides. Go first Offer multiple options Make it about them, not you. Vicki's timeless touchstones have become the foundation of my negotiation approach.

Michelle Seitz, Chairman and CEO, Russell Investments, Director, Sana Biotechnology

American Securities has come to rely upon Vicki for many years both to teach negotiation strategies and guide our portfolio companies through some of their most challenging negotiations. Our relationship started when she spoke to the CEOs of our portfolio companies at a CEO Retreat and due to her unique and differentiated approach, they insisted on having her instruct their teams. As a private equity firm, my partners and I have a great deal of experience negotiating, but Vicki makes us aware of the traps that snare experts and helps us to avoid these pitfalls. In her book, she shares the best ideas that expert negotiators employ and gives you confidence and examples to use these tools to your advantage. Even the most experienced negotiators will gain an edge from reading this book.

Bill Fry, Managing Director, American Securities

I wish I had had access to this book when I was running a company. The strategies Vicki presents would have helped me every day as I negotiated with customers, unions, government leaders, business partners, and community stakeholders. I would also have been able to use these ideas to guide the many highly successful women I have mentored across my career. Vicki includes an insightful section in each chapter on how to effectively negotiate for yourself. This book should be in the hands of every senior leader and, in fact, should be in everybody's hands.

Georgia Nelson, Director, Cummins, Director, Ball Corporation, Director, Simms, Ltd., Director, Custom Truck One Source, Former President, Midwest Generation

When you learn negotiation strategy from Vicki, you walk away with a full arsenal of tools that you can apply immediately and that will yield tangible results. I have been learning from Vicki for over a decade, and yet I still gain new skills every time I have a chance to participate in a seminar or a session. I have been a student, a customer, and a reference for the capabilities Vicki builds numerous times and she has exceeded expectations every single time. You will be challenged, you will grow your skills and your confidence, and you will be a better businessperson after spending some time with Vicki's words of wisdom.

Trish Lukasik, Operating partner, Atlantic Street Capital, Director, Sargento Food, Director, The Gorilla Glue Company

I have been negotiating for a living, both in government and the private sector, for almost 40 years and have studied with many experts. Vicki's thoughtful approach delivers the practicality and results beyond any other guidance. She provides actionable strategies that drive measurable success. Her ability to dissect the complexities in each negotiation and skillfully apply the strategies is an effective combination that truly sets her apart. The stories she shares in the book reveal the secrets to her techniques.

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