Taylor Welch - The Consultant Next Door: The Modern-Day Consulting Playbook for Getting Clients & Getting Paid

The Consultant Next Door

The Modern-Day Consulting Playbook for Getting Clients and Getting Paid

Taylor Welch

Copyright 2020 Traffic and Funnels, LLC

No part of this publication may be reproduced, stored in a retrieval system, stored in a database and/or published in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.
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To my wife, for being a rock through every season - even the most difficult ones.
To my daughter, for changing my life
forever and for growing me in ways I never even thought possible.

Contents

Foreword

By Aleric Heck

I remember on the first call I had with Taylor, he told me, If you take this path it s going to change your life.

He was right.

Over the last four years working with Chris and Taylor, my life has changed in more ways than I can count. But the incredible part is that this growth didn t just happen to me. I ve seen these same changes and growth opportunities happen for countless other entrepreneurs and business owners. It s amazing to watch them learn what s possible in building their own online coaching or consulting business.

What you ll learn in this book is the same roadmap that I (and many others like me) have followed to not only grow our own consulting businesses, but also grow as business owners, entrepreneurs and CEOs.

My journey started over a decade ago, back in 2009 when I was just 12 years old. I created a YouTube Channel called AppFind, which quickly grew in popularity and became the largest app review channel on that platform. Before long, I was brokering inbound deals from app developers looking to promote their applications, and I started making good money from my channel.

In college, I read The 4 Hour Workweek and I systematized my AppFind business by hiring script writers, video editors and freeing up my own time. It was with this newfound time that I started to experiment with YouTube ads and when the first campaign I ran for an app developer generated over 11,000 users for just $500 in one week, I knew I had discovered something big!

At first, I leveraged my network of developers and sold them small advertising packages. However, I soon found myself looking up how to use funnels to get more clients. That s when I found Traffic and Funnels.

It was a cold winter day back in December of 2016, and I remember taking Taylor s call from under a lofted bed in my college dorm room. We talked about what I was doing with my YouTube channel and how I knew I wanted to build something so much more - something far bigger and more impactful. We talked about how I wanted to help clients use YouTube ads to get their own leads and sales.

That brings us back to where I started in this intro. Taylor saying those words - Aleric, if you take this path it s going to change your life. Something inside of me knew that it was true.

So, I took some of the money I d made from AppFind and enrolled in ClientKit. That was the first step in a journey that would soon take me to where I am today.

Chris and Taylor have a certain way of teaching while simultaneously inspiring - something that drew me to them in the first place. I soon found that this was a winning combination for my success. I learned about the ins and outs of building a client-based business and how I could apply my own expertise to what they taught.

Instead of running Facebook ads to my funnel, for instance, I ran YouTube ads to my webinar and soon discovered that I could market a whole lot more than apps with my YouTube ads!

With the help of Chris and Taylor, I pivoted to working with coaches, consultants and course creators on their YouTube ads, and (over time) my client roster grew and grew. Evenutally, I joined Elite, Traffic and Funnel s higher level mastermind. Pretty soon, I was flying all over the country to join their events and mastermind with other incredibly like-minded entrepreneurs - many of which would become close friends! I discovered that through Traffic and Funnels I not only had found the training to grow my business, but I had also found my tribe!

Much like my knowledge and my network, my abilities as a business owner and CEO began to grow. With the guidance of Chris and Taylor, I created my flagship program, the AdOutreach YouTube Ads Workshop. This is a ten-week program dedicated to helping coaches, consultants and course creators fill their pipelines using YouTube ads instead of Facebook ads. As people started to see the results my clients were achieving, my program started to grow faster than ever before.

In 2017, my first full year working with Traffic and Funnels, I made over $100,000. By 2018 (which happened to be my senior year of college), I made $400,000. The year after I graduated from college (2019), I made more than $1.25 million.

This year, in 2020, we re on track to do over $7 million, and at the time of writing this, we re close to achieving our first million dollar month!

Let me be clear - it took a lot of hard work and my story is by no means an overnight success. Instead, it is the culmination of taking a lot of action, learning a lot, and following the advice of my coaches and mentors. As I grew my business, Chris, Taylor and the Traffic and Funnels team were always there to provide insight and advice.

One of the wild things about working with Taylor as long as I have, is that I ve gotten a front row seat to watching Traffic and Funnels grow as well. Before long, they shifted away from just teaching tactics (most of which I had long-since mastered) and started teaching how to actually think. They taught me how to think like a CEO, how to hire a great team, and how to ask higher-level questions in order to ensure success.

The best part is that I have so much more to achieve - so much more to go from here! The way that Traffic and Funnels helped me grow my own business, is reflected in the way that I now get to help hundreds of my own clients transform their businesses. And because many of those clients themselves are coaches or consultants, they too help their own clients. Which means a massive chain of impact and growth!

That brings me to this book. I was incredibly honored when Chris and Taylor asked me to write this forward, because I knew that it was an opportunity to share with you the impact they have had on my business.

Chris and Taylor have created an incredible roadmap for consulting business success, and I have seen time and again the incredible results that their clients continue to achieve. But even more valuable than that has been the incredible environment they have created in their masterminds. They ve curated a community of entrepreneurs who are all driven by the same goal of growing through action.

If you ve ever found yourself wondering why you can t find more people who think like you - people who are just as driven, who want to grow and impact others the way you do - then I can tell you that this is the tribe for you. What Traffic and Funnels represents is equally as important as what they teach, and that is the ability for an expert to build the coaching or consulting business of their dreams in an environment of like-minded entrepreneurs who foster that growth.

So, what can you expect from reading this book? You ll learn the different models and frameworks for building a consulting business. From how to craft an offer to the marketing and sales. Everything you need to fully understand the big picture.

You ll also learn what actually goes into running a healthy and thriving consulting business from the leadership perspective. Then, Taylor rounds it out with personal growth principles, and even how to turn your success into long-term wealth. This book provides a manual for those who are on the same journey that I was years ago - before I ever dreamed of how far my business could actually take me.