Rob Cuesta - Premium!: How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too!

This book is a summary of one small part of something that usually takes a lot longer to cover, because this whole topic of how do we charge what were worth, how do we make what we do into a six- or seven-figure business is a very big topic.

I am going to be talking a lot about the psychology of selling services and products at high prices, and also the psychology of how people buy products and services at high fees.

Ill also give you examples of how you can take your knowledge, your ideas, expertise and experience, and package them up in such a way that you can charge premium fees for them.

So before I launch into the content of this book, I want you to think about what you want to get out of reading it. Because you have bought this book, and have set aside time to read it, so what made you want to make that investment? What would make it worthwhile?

Take a few moments and write your answer on a sheet of paper.

So what exactly am I going to cover in this book?

Ill start by talking about some of the challenges that I see are facing professional advisers.

Then Ill tell you a little about myself, and why Im writing about premium pricing.

Ill examine what exactly we mean when we talk about premium pricing, and how to achieve it.

And finally, Ill show you how to take what you know and turn it into premium-priced offers.

One of the key ideas Ill share is what I call the Expert Funnel. This is very different from the sales funnel that experts are usually told to build, and Ill explain why its so different shortly.

Instead Ill be discussing how we can make our funnel much smaller than you might have thought it needs to be, and what you need to put into it; in particular Ill talk about four very specific high-impact, high-value services you can offer that you can charge premium rates for.

At the end Ill also share how you can get further resources to support the content in this book, including videos of private workshop sessions, podcasts, eBooks and much more besides.