Cover
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title | : | The Ultimate Consultant : Powerful Techniques for the Successful Practitioner Ultimate Consultant Series |
author | : | Weiss, Alan. |
publisher | : | John Wiley & Sons, Inc. (US) |
isbn10 | asin | : | 0787955086 |
print isbn13 | : | 9780787955083 |
ebook isbn13 | : | 9780787959944 |
language | : | English |
subject | Business consultants--Handbooks, manuals, etc, Consultants--Marketing--Handbooks, manuals, etc. |
publication date | : | 2001 |
lcc | : | HD69.C6W465 2001eb |
ddc | : | 001/.068 |
subject | : | Business consultants--Handbooks, manuals, etc, Consultants--Marketing--Handbooks, manuals, etc. |
Page i
The
ULTIMATE
CONSULTANT
Page ii
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Page iii
The
ULTIMATE
CONSULTANT
Powerful Techniques
for the
Successful Practitioner
ALAN WEISS, Ph.D.
Page iv
Copyright 2001 by Alan Weiss
This title is also available in print as ISBN: 0-7879-5508-6
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850-6008, e-mail: permreq@wiley.com.
Published by
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Page v
This is dedicated to
Danielle, the Emmy-nominated producer,
and
Jason, the stage, screen, and television actor.
Page vi
Also by ALAN WEISS
Books
Getting Started in Consulting (2000)
The Unofficial Guide to Power Management (2000)
How to Market, Establish a Brand, and Sell Professional Services (2000)
Good Enough Isn't Enough (1999)
How to Write A Proposal That's Accepted Every Time (1999)
Money Talks (1998)
Million Dollar Consulting (1992; rev. ed. 1998)
Our Emperors Have No Clothes (1995)
Best Laid Plans (1991)
Managing for Peak Performance (1990)
The Innovation Formula (with Mike Robert, 1988)
Booklets
How to Maximize Fees
Raising the Bar
Leadership Every Day
Doing Well by Doing Right
Rejoicing in Diversity
Audiocassettes
Peak Performance
The Consultant's Treasury
The Odd Couple
Videos
Stories I Could Never Tell: Alan Weiss Live and Uncensored
Alan Weiss on Marketing
Alan Weiss on Product Development
Newsletters
Balancing Act: Blending Life, Work, and Relationships (electronic)
The Consultant's Craft
What's Working in Consulting (editor)
Page vii
About the Author
A lan Weiss began his own consulting firm, Summit Consulting Group, Inc., out of his home in 1985 after being fired by a boss with whom he shared a mutual antipathy. Today, he still works out of his home, having traveled to fifty-one countries and forty-nine states, published thirteen books and over four hundred articles, and consulted with some of the great organizations in the world, developing a seven-figure practice in the process.
His clients have included Merck, Hewlett-Packard, State Street Corp., Fleet Bank, Coldwell Banker, Merrill Lynch, American Press Institute, Chase, Mercedes-Benz, GE, American Institute of Architects, Arthur Andersen, Federal Reserve Bank, and over two hundred similar organizations. He delivers fifty keynote speeches a year and is one of the stars of the lecture circuit. He appears frequently in the media to discuss issues pertaining to productivity and performance and has been featured in teleconferences, video conferences, and Internet conferences.
His Ph.D. is in organizational psychology, and he has served as a visiting faculty member at Case Western Reserve, St. John's, and half a dozen other major universities. He currently holds an appointment as adjunct professor at the graduate
Page viii
school of business at the University of Rhode Island, where he teaches a highly popular course on advanced consulting skills. His books have been translated into German, Italian, and Chinese.
Dr. Weiss resides with his wife of thirty-two years, Maria, in East Greenwich, RI.
Page ix
Contents
Introduction | xv |
Acknowledgments | xvii |
CHAPTER | Acquiring Fortune 1000 Clients Why Size Doesn't Matter | |
Establishing Relationships with Major Buyers: Rainmaking | |
Ten Techniques to Build High-Level Buyer Relationships: Making Rain | |
Why Size Doesn't Matter | |
Using the Springboard to Other Potential Clients | |
Ten Techniques for Springboard Marketing | |
The Ultimate Rules | |
CHAPTER | Value-Based Fees If You're Charging by the Hour or Day, You're an Amateur | |
The Concept of Value-Based Fees | |
The Key to High Fees Is Not to Mention Fees | |
Page x
Thirty-Eight Ways to Increase Your Fees,
|
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