Lindsey Agness - Change Your Business with NLP: Powerful Tools to Improve Your Organisations Performance and Get Results

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Challenging, authentic and practical... in this book Lindsey reminds us that whether transforming leaders, teams or whole organisations, it is the individual that is at the heart of the change process. This insight, among many others comes directly from Lindseys experience with her clients and she has few peers as a practitioner in the field.

Richard Lucas - Director,
Pricewaterhouse Coopers Consulting

Too few books can be said to have been written by a double expert. Lindsey not only has an impressive knowledge of NLP but she also has a wealth of experience in changing business whilst working in a major international consultancy company. Put the two together and you have the recipe for this must-have book for anyone who wants to get ahead, stay ahead and truly be a leader in business.

Robert Smith, Master Trainer of NLP

Lindsey Agness is an inspiring teacher with a wealth of experience in managing change across a number of diverse blue chip companies. Her book Change your Business with NLP is destined to become a business textbook for companies of all sizes especially in todays testing economic climate. I would recommend her book highly if you want to know how to stay in front of your competition, and get the very best out of your business, this book is a must.

Sandra Wheatley, Senior Internal
Audit Manager, Transport for London

All it takes, at times, are the right words uttered in a specific way & energised with that special something. I had such an experience during a corporate change management workshop run by Lindsey. This culminated in my making a radical career shift which, in turn, resulted in the building of a profitable $500M+ business. Ive grown substantially from every encounter with Lindsey. You never just meet her. Lots of stuff is going on inside that is propelling you towards your goal, whilst you are in her midst & long afterwards. Youll feel this in her writing too. She will be that voice inside you, guiding you towards your goals. You dont get to escape from yourself with Lindsey coaching you. She is the master at bringing about reconciliation between your dreams & the necessary actions for success.

Jim Nicholas, Microcontrollers Division General
Manager at ST Microelectronics

In 1997 Lindsey attended my NLP Practitioner Certification, 13 years later she is a member of my NLP Master Trainer Programme. The highest level of certification in the field! This stands testimony to her relentless development of herself. I believe NLP is one of the absolute best tools for creating business success available today. And Change Your Business With NLP is one of the best books to give you the tools to make it really happen for you.

David Shephard, Certified Master Trainer of
NLP, Founder of The Performance Partnership
and President of The American Board of NLP.

A practical, creative book to achieving the results you want in your business using Neuro Linguistic Programming techniques. Lindseys clear and concise writing style provides a book with easy-to-follow exercises and reflections to which the reader can return time and again.

Dr Julie Hodges, Director of FT MBA
Programme at Durham Business School

Universities face challenging times ahead and departments and faculties will need to become agile and impact driven if they are to increase their competitiveness. Lindsey offers tools and techniques that focus on implementing transformational change and achieving measurable benefits. Having worked with Lindsey on an organisational change project, I have no doubt that this book will stimulate ideas for enhancing opportunities for growth in an increasingly tough financial environment.

Dr Sue Colley, Director of Employer
Engagement and Enterprise, Faculty of Health
Sciences, University of Southampton

This book is dedicated to my children, Sophie and Oliver, to help them
in their future careers, and to my mother who always encouraged me
to succeed in business.

INTRODUCTION: WHY IS NLP IMPORTANT FOR BUSINESS?

The most important question you should ask yourself as you consider reading this book is Am I getting the results that I want in business? As you consider that question, notice what comes into your mind. For example, do you want to improve your own results as a leader, build an exceptional team, change the rules of the game or culture of your organisation or transform your customer relationships? Maybe you would benefit from developing your skills in all of these areas. If you found yourself answering yes to any of these questions then I guarantee that you will get immense value from this book.

In a tough market, Neuro-Linguistic Programming (NLP) techniques can be applied to the challenges that todays leaders face - identifying and delivering efficiencies, holding onto clients in the midst of increased competition, improving morale and increasing organisational performance. NLP changes mindsets, focusing and motivating you into a positive state of self-belief, thereby empowering you to face your challenges head-on and transforming the business you are in.

The essential aim of this book is to introduce you to specific NLP tools and techniques in the context of real business issues and to show you how to apply them through a series of pragmatic exercises, case studies and evaluations. I will demonstrate through the evidence base of the case studies that NLP does indeed deliver measurable results to business.

Who is this book for?

My own field of research and application is People Development in business. Primarily, therefore, this book is for:

Middle to senior leaders in business (including those who aspire to these positions) who have the authority and influence to make changes using NLP tools and techniques and who want to make a measurable difference to their organisations

People development or HR professionals including consultants, trainers and coaches who want an understanding of how to use NLP to create improved results for their clients

NLP practitioners (by practitioners I mean anyone qualified in NLP) who want ideas and recommendations about how they can apply the tools they have learned in business

Potential buyers of NLP who wish to understand more about its application and evidence before they invest time and money in NLP-based services.

This book is designed to deliver better results in any type of business from global corporation to public sector organisation. If you work in the public or charitable sectors you may find the label of business unfamiliar. The definition I discovered from Wikipedia described a business as a:

legally recognised organisation designed to provide goods and/or services to customers. Most are privately owned and formed to earn profit that will increase the wealth of its owners and grow the business itself. Businesses can also include cooperative enterprises, not-for-profit or be state-owned.

So when I use the term business I use it in its widest sense. I know from personal experience that NLP tools and techniques work equally well across this whole spectrum of organisations.

The book is designed as a journey of discovery where you, the reader, will learn through practical application of the exercises. For you to get maximum value from the experience I urge you to apply each exercise to your own personal situation, whether you are already a leader, an aspiring leader, a people development specialist, NLP practitioner or potential buyer of NLP services.

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