BOARDROOM READY WOMEN
Published by
10-10-10 Publishing
122-445 Apple Creek Blvd.
Markham, Canada
L3R 9X7
Copyright 2016 by Susan Jefferson
Malton, England, United Kingdom
www.boardroomreadywomen.com
E: | Office: +44 (0)1653 692485
All Rights Reserved
Susan Jefferson has asserted her right under the Copyright, Designs, and Patents Act, 1988 to be identified as the author of this work.
No part of this book may be reproduced in any form, by photocopying or by electronic or mechanical means, including information storage or retrieval systems, without permission in writing from both the copyright owner and the publisher of this book. This book is not intended to give any legal, medical, and/or financial advice to the readers.
This book is also available as an e-book at online bookstores.
For information about special discounts for bulk purchases, please contact 10-10-10 Publishing at 1-888-504-6257
Printed in the United States of America
ISBN: 978-1539350538
eISBN: 978-1772771237
Dedicated to my mentor and friend, John Young (1962-2010)
Who saw and encouraged possibilities in everyone and helped so many to develop their potential and achieve their dreams.
What others have said about Sue and this book
I meet so many business women who shy away from the limelight or hesitate to put themselves forward for promotion, despite the fact they are brilliant at their jobs. Sues insight into life as a business leader, and the model she has developed from it, offers women the tools needed to build their confidence and really nail it in business.
Steph McGovern, BBC Business Journalist & TV Presenter
I work with and coach a great many women in business, facing several of the challenges that Sue highlights. Her examples from her own experiences make this model very relevant, practical and accessible for women to try themselves. This insightful and pragmatic book will support business women to grow in both capability and confidence.
Susan Binnersley, Director, h2h and NewLeaf Support
Having worked with Sue for 18 years, her achievements and impact on business and with people are transformational. She is also a joy to work with, a role model and it is typical of her enthusiasm and generosity to share her way of working so others can also enjoy success.
Nick Vermont, CEO, McCain Foods GB Ltd.
I worked in a global organisation alongside Sue for four years and have seen this model used in practice by her and those she has mentored, achieving fantastic results and most importantly, seeing the women develop and sparkle. The practical application and coaching Sue provides empowered me and others to drive business results, build successful careers and maintain a fulfilling life outside work.
Melanie Budicky, VP, R&D Innovation, Americas, McCain Foods Ltd.
Sue is an amazing mentor. She has the ability to see through your own self-doubt and to encourage and coach you to achieve your potential. Sue can identify strengths you took for granted and will encourage and help you to develop them. Sue has extremely high expectations and facilitates you to achieve your goalsyourself.
Clare Topham, Owner, Hoots Digital Marketing
CONTENTS
FOREWORD
I RECOMMEND THIS AS a must-read for all aspiring women in business, especially in the corporate or professional world, whether you are at the start of your career or pushing the door to the boardroom.
I am extremely impressed with Sues unrivalled insight into the unconscious pitfalls and simple breakthroughs of being a very successful and happy female business leader, especially in the environment of large or traditional corporations, where the culture often struggles to embrace change or become agile in this fast changing world.
Her excellent C.A.R.B.O.N. model does what many other books cannot doprovides practical, easy to action ways of thinking and behaving differently in everyday working situations that you can try out immediately.
This is a model that Sue has successfully used herself. It has allowed her to achieve wonderful business and personal success, whilst pioneering her way in uncharted waters. Im certain that many other business women will benefit from such practical application. This book will enable you to transform from the inside out into a confident leader, be heard and seen, deliver unprecedented business results and make a difference in your organisation. It will also help you to sparkle in your own life so you achieve wonderful opportunities to grow and develop, as well as become a role model for others, reaching whatever goals to which you aspire.
What makes this book so powerful is the combination of ensuring that the delivery of business results is forefront whilst adopting the simplicity and practicality of ways to overcome the many oh-so common obstacles.
By sharing strategies and examples, Sue underpins her belief that you and every woman can have a successful career AND ALSO sparkle with everyone around you. This book will enable you to retain your unique personality, have energy and feel fulfilled around your loved ones, whilst also being generous and effective with your colleagues, clients and direct reports. Ultimately, people will love to work with you and for you, and together you will achieve unprecedented success. Isnt that what work and life should be all about?
With her experience of over 30 years in major multinationals at all levels of leadership in the UK and globally, alongside being a full-time working mum, I am delighted that Sue has written this book to reach as many high potential women in business, like you, as possible. With her help, you will feel empowered to achieve positions of influence that not only help your companies outperform but create role models for others to follow. Sue is committed to playing her part in making the world sparkle more, one successful, influential woman at a time.
Enjoy the book, your journey, the growth in yourself, and the success and sparkle that you will undoubtedly bring.
Raymond Aaron,
New York Times Best Selling Author
(Raymond is the author of Branding Small Business for Dummies and Double Your Income Doing What You Love, besides many other bestselling books. He is known as the #1 success and investment coach, teaching people how to use his goal-setting strategies to change their lives.)
NOTE TO THE READER
T HE INFORMATION, INCLUDING opinion and analysis, contained herein is based on the authors personal experiences and is not intended to provide professional advice.
The author and the publisher make no warranties, either expressed or implied, concerning the accuracy, applicability, effectiveness, reliability or suitability of the contents. If you wish to apply or follow the advice or recommendations mentioned herein, you take full responsibility for your actions. The author and publisher of this book shall in no event be held liable for any direct, indirect, incidental or consequential damages arising directly or indirectly from the use of any of the information contained in this book.
All content is for information only and is not warranted for content accuracy or any other implied or explicit purpose.
