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Judith Baxter - The Language of Female Leadership

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Could language be a reason why women are under-represented at senior level in the business world? The Language of Female Leadership investigates how female leaders actually use language to achieve their business and relational goals. The author proposes that the language of women leaders is shaped by the type of corporation they work for. Based on the latest research, three types of gendered corporation appear to affect the way women interact with colleagues: the male-dominated, the gender-divided and the gender-multiple. This book shows that senior women have to carry out extra linguistic work to make their mark in the boardroom. In male-dominated and gender-divided corporations, women must develop an extraordinary linguistic expertise just to survive. In gender-multiple corporations, this linguistic expertise helps them to be highly regarded and effective leaders.

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Acknowledgements

I am deeply grateful to my husband, Brian, for patiently reading drafts of this book, often several times, and providing me with encouragement, support, constructive criticism and advice. Without his inspiration, this book would not have been achieved.

My thanks also go to all the senior people who supported or took part in the research studies discussed in this book. Special thanks in particular go to: Nancy Badoo, Mike Caldwell, Peter Erskine, Martyn Lambert, Sandra McCleod, Rhodora Palomar, Tessa Raeburn, Steve Robertson, Ian Ryder, Dave Smith, Meryl Strang, Jonathan Turpin and Gemma Webb.

Appendices
Appendix 1 Transcription Conventions (Jefferson 2004)

(.)

Micropause

(1.5)

Pause in tenths of a second

[ ]

Start/finish of overlapping speech or interruption

=

Latching

_

Emphasis

(Sighs)

Non-verbal behaviour; editorial comment

?

Rising or questioning intonation

[xxx]

Indecipherable

(ha)

Syllable of laughter

::

Drawing out of the word/syllable

Note: Punctuation is not used to indicate sentence, clause or word boundaries as in conventional written discourse.

Appendix 2 Linguistic Features of Leadership
  • Speculating, hypothesising, questioning
  • Consulting; seeking help and advice from others
  • Establishing status, position in the organisation, expertise, who you know
  • Being confrontational, e.g. confronting a person who is being difficult
  • Listening
  • Dialogue and debate
  • Self-promotion: reminding/informing others of your experience, achievements, contacts etc
  • Being assertive: making assertions, holding to your opinion
  • Being polite and courteous
  • Rapport building: aiming to connect, engage, find common ground, empathise
  • Extolling a vision
  • Being able to give orders and instructions appropriately
  • Networking/making and keeping contacts
  • Expressing support and solidarity with other people, their views and actions
  • Giving praise: complimenting people
  • Using humour: witticisms, irony, sarcasm, wry comments, taking the mick, jokes
  • Being open: expressing uncertainty, admitting mistakes, problems, weaknesses; expressing feelings
  • Arguing and developing a case
  • Persuading others to your point of view
  • Being able to give a speech, presentation or an extended talk in public
  • Telling stories and anecdotes
Appendix 3 The Language of Corporate Culture
AB

Strong leadership

Open-mindedness

Propulsion/drive

Engagement

Growth

Corporate responsibility

Acquisition

Trust

Delivery

Commitment

Performance

Diversity

Building market shares

Smooth relationships

Strong balance sheets

Listening and responding

Strong controls

Communicating with people

Strong cash flow

Connection

Tough standards

Treating people as equals

Goal-orientated, competitive, issues of power and control

People-orientated, co-operative, building relationships of empathy and trust

1
Leading Talk
Introduction

This scene takes place in a boardroom of a large multinational company in the centre of London, UK:

Jan:

no no (.) were not talking about that (.) were talking about the communication and the interaction between the people around this table and the Irish business and the people in the Irish business

Tim:

well yep

Jan:

yes? so that you need to come back and say exactly what you feel is best so we actually sit down and discuss it?

Tim:

yep fair point

Jan:

OK then alright so shall we have a break for five minutes is that a good idea? its like pulling teeth (laughs) its supposed to be the easy part of it (.) its supposed to be the nice part of it (no reactions from rest of team).

(See Appendix 1 for transcription conventions.)

In this short extract, Jan, the Managing Director of the companys UK Division, reaches the end of a long discussion with her mainly male management team in which they have been arguing over the need to improve communication in the business. By this point in the meeting, Jan looks exhausted and has to go outside for a much-needed cigarette. She looks visibly shaken by the experience. Her colleagues avoid her during the meeting break. An hour before, she opened the discussion by saying:

Jan:

the change management in the business has been shite so thats why Ive put it on the agenda to decide what were going to communicate (.) how were going to communicate and whos going to do it (3) so I want us to be specific

Communication in the business is clearly an important agenda item meriting a full and exploratory discussion among the team. But could the meeting have gone better? During the meeting, Jan was not overly heavy-handed and consulted team members at every stage. From the limited evidence of this extract, the male members of her team were not being deliberately difficult: Tim accepts his bosss point of view. So, was it the judgemental way in which Jan opened this agenda item that caused the protracted discussions among her team? Could she have presented and sought the opinions of her team in a more inclusive way? How should senior women use leadership language? Is there any difference in the way they should go about it compared to their male colleagues?

You are unlikely to find answers to these questions in the hundreds of business and management books published on leadership each month, or even within the increasing number specialising in female leadership (e.g. Eagly and Carli 2007; Hayward 2005; Vinnicombe et al 2009). A central issue explored in many of these female leadership books is the glass ceiling: women are still missing from the top of business corporations, which has implications for women at every level. Many of these books on womens leadership examine the barriers blocking womens career paths to leadership and consider what can be done to ensure a faster pace of changes so that more womens talents are utilised by their organisations to their mutual benefit. The focus is upon the economic, socio-cultural and political reasons for the challenges that face senior women, such as a lack of female role models, insufficient mentoring or networks for women, an inflexible working day, the work-life (im)balance, organisational politics, poor impression management, and so on (Singh 2008). A commercial by-product of such literature is the burgeoning body of self-help guides offering roadmaps for career women to help them improve their chances of being appointed to boards and once there, establish their authority with their (often) male colleagues (e.g. Thomson and Graham 2008).

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