Robert Mitton - How to Build a Community in Your Business: Increase Productivity and Innovation Second Edition

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Published by Authors Place Press
9885 Wyecliff Drive, Suite 200
Highlands Ranch, CO 80126
Authorsplace.com

Copyright 2020 by Robert Mitton

All Rights Reserved
No part of this book may be reproduced or transmitted in any form by any means: graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage or retrieval system without permission, in writing, from the authors, except for the inclusion of brief quotations in a review, article, book, or academic paper. The authors and publisher of this book and the associated materials have used their best efforts in preparing this material. The authors and publisher make no representations or warranties with respect to accuracy, applicability, fitness or completeness of the contents of this material. They disclaim any warranties expressed or implied, merchantability, or fitness for any particular purpose. The authors and publisher shall in no event be held liable for any loss or other damages, including but not limited to special, incidental, consequential, or other damages. If you have any questions or concerns, the advice of a competent professional should be sought.

Manufactured in the United States of America.

ISBN: 978-1-62865-761-6

Contents

Introduction

When thinking of a community, you may be thinking of people working together with one aim or goal in mind; an assortment of individuals who are all striving to do good things. When I think of a community, I have the notion that all good things come out of a collection of people who are working together.

The dictionary describes the word community as, A group of individuals who are living in the same place or have a particular characteristic in common. With this description in mind, a community can be developed into a workplace environment, as the organizations and cultures within those communities already exist. What if you could enhance the organizational behavior and culture of a community that would help power innovation and increase productivity within the business? Would it work? Would it help the business succeed?

This book will describe how to successfully build a community through different community strengthening elements. I will be demonstrating various case studies for businesses that have successfully set up a community and critically evaluating them. The most important thing about this book is that it is a workbook. Alongside all the knowledge that will be presented, there will be activities and tasks that will help you review and develop your strategy and implement this new way of working into your current or new workplace.

My interest in communities within a business started around 2012 when I was working on my dissertation for my EMBA. I decided I was going to write about the impact that individual and team motivation have on private limited companies in the UK. Throughout my research, I came across interesting factors that were based on the working environment and organizational culture within different SME businesses. During some controlled tests that I developed with a team of sales staff, I found that those who were working together in a team, or were powered through intrinsic motivation, were more likely to produce a higher quality of work compared to those who rushed the workload through reward-based motivational techniques.

You may be thinking, Why does the type of motivation or reward have an impact on building a prosperous community within a business? The motivation and rewards in a community form part of the organizational culture and the way the business runs. The team members who were motivated through teamwork or the drive to be successful in that field, without a carrot being dangled in front of them, were doing their daily activities in an environment that encouraged sharing ideas and aiding in individual development. These factors, and how to implement them into a new or existing workplace, will be covered through the chapters and the different activities that you will complete in each section.

While I was conducting a collection of activities to understand which style of motivation would help the business become more successful, I took the time to speak to individual members of the team through face-to-face meetings and online surveys. I found the results from both qualitative and quantitative sources of data gave me accurate findings to a certain set of questions. When I asked the team, What makes your work performance stronger? 53% of people listed self-motivation, alongside awards and training/development, which scored 23% each. This figure was fascinating to me, because in this sales environment, I was expecting more people to suggest rewards, due to this being the common culture where reward-based motivation is formed.

This demonstrates that more intrinsically motivated workspaces, where people are inspired through the sharing of learning and development, help workers to become highly productive; these characteristics of organizations and cultures will become one of the foundation blocks in community building. While I was completing this research, other important factors came up that assisted me in thinking about the other foundation stones of a perfect community building culture. One other question that I asked in my research was, What motivates you at work? The highest result was recognition from management, which scored 47% against other areas including team building and the working environment, which all interestingly scored an equal 13%. This result also demonstrates that the style of leadership to help a community form is an essential ingredient.

The information that I gathered during my studies was valuable to me; the paper turned out to be a report on how management can use different motivational styles to increase sales and productivity. This led me to further studies into how the culture has a significant impact on the development of a team.

Before living in London and beginning my professional studies, I was working overseas for TUI (Thomson and First Choice Holidays). The environments in which we worked and lived had a strong community bond. I will never forget the day my 18-year-old self was on an airplane bound for Spain to live and work for the next six months. You can imagine how nerve-wracking it can be to live and work in a place where you dont know anyone else. That was how I felt. However, everyone else who worked in that same season was in the same situation, which brought us all together much more closely as a team, and a community started to form.

What was only supposed to be six months working away turned out to be around eight years. Towards the end of my career in the company, I built my way up to an essential team leader role. It was my job to look after the team through performance management and to ensure their basic needs were met, which came from my community-style approach to managing.

A lot of people think that old business models that are taught to us at university or business schools are somewhat out of date and irrelevant (and in some cases, I do agree). Nevertheless, the time I was working overseas as a team leader was one of the main opportunities in management where I have analyzed and used Maslows hierarchy of needs. We had team members coming out to work for a summer or winter season in the resort from as young as 18, and it was essential that we made sure they had accommodation arranged, alongside an idea of where to go for food and drink while feeling safe. The team members would then attend social groups where natural connections began to form, and the teams that bonded formed an excellent working environment where they were delivering the overseas service and sales operations for the company.

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