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Craig Standing - Electronic Markets: Benefits, Costs and Risks

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Craig Standing Electronic Markets: Benefits, Costs and Risks
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This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

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Electronic Markets
Electronic Markets

Benefits, Costs and Risks

Edited By

Craig Standing

Professor of Strategic Information Management,
School of Management, Edith Cowan University

Electronic Markets Benefits Costs and Risks - image 1

Picture 2

Selection and editorial content Craig Standing 2009
Individual chapters contributors 2009

All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.

No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS.

Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988.

First published 2009 by
PALGRAVE MACMILLAN

Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS.

Palgrave Macmillan in the US is a division of St Martins Press LLC, 175 Fifth Avenue, New York, NY 10010.

Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world.

Palgrave and Macmillan are registered trademarks in the United States, the United Kingdom, Europe and other countries

ISBN: 9780230229228

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin.

A catalogue record for this book is available from the British Library.

A catalog record for this book is available from the Library of Congress.

10 9 8 7 6 5 4 3 2 1
19 18 17 16 15 14 13 12 11 10

Printed and bound in Great Britain by
CPI Antony Rowe, Chippenham and Eastbourne

Tables and Figures
Tables
Figures
Notes on the Contributors

Alison Yacyshyn, currently a Visiting Assistant Professor at the University of Alberta School of Business, has a PhD from the Department of Sociology at the University of Western Ontario. Her research interests include Sociology of Health, Aging, Disability, Research Methods and Statistics, and Demography.

Amir Parssian is an associate professor of information systems at IE Business School in Madrid. His main areas of research cover knowledge quality assessment, information quality, green IT, and data mining where his work has been published in Management Science and Information Systems Research journals among others.

Avi Noy, PhD, is a researcher and an adjunct instructor at the University of Haifa. His research focus is information systems, social computing, online auctions, recommender systems and simulation and gaming, especially in electronic-commerce and educational settings. He received a BSc in Computer Engineering and an MBA from the Technion, Israel Institute of Technology; LLB from the University of Haifa, Israel, and a PhD from the University of Haifa, Israel.

Aviv Shoham (PhD Marketing, University of Oregon) is a senior lecturer and marketing department head at the Graduate School of Management at the University of Haifa, Israel. His main research interests are international marketing strategy and international consumer behaviour. His research has been published in numerous journals and conferences, including the Academy of Marketing Science, Journal of International Marketing, and International Marketing Review.

Bela Florenthal is Assistant Professor of Marketing, College of Business, Butler University, USA. She has a Ph.D., (Marketing), from Smeal College of Business Administration, Pennsylvania State University. She also has Master of Science in Business Administration, Technion-Israel Institute of Technology, Haifa, Israel. She research interests include e-tailing/ retailing and shopping behaviour, the impact of cultural differences on shopping behaviour, green (Eco-friendly) marketing, and internet technologies and their impact on consumer behaviour.

Craig Standing is Professor of Strategic Information Management at Edith Cowan University, Australia. His current research interests are in the areas of electronic markets and mobile commerce. He has published in the European Journal of Information Systems, IEEE Transaction on Engineering Management, Information and Management and European Journal of Operational Research.

Denise E. Gengatharen is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University. Her research interests are in the areas of SMEs and e-commerce, e-marketplaces and knowledge management. She is currently on the editorial board of Electronic Markets The International Journal on Networked Business.

Dr Helen Cripps was awarded her PhD for research focusing on business relationships and the role of IT in a Marine, Defence and Resources cluster south of Perth. She recently won a state government research contract to continue her research in the marine industry. She currently lectures in the School of Marketing Tourism and Leisure at Edith Cowan University. Prior to entering academia Helen was a practitioner in government economic policy, community development, relationship building and marketing. Helen research interests included adoption and evaluation of IT, business relationships and regional economic growth through clusters and networks.

Ian Sims holds professional qualifications as a Chartered Accountant, a CPA with a specialist designation in Information Systems and MCIPS. He has managed complex information systems in both the public and private sectors. Ian has published widely in information systems journals and has presented at international conferences. He is a lecturer at Southern Cross University, Australia, and course coordinator for the Master of Supply Chain Management.

Dr. Paul McElhone is the Executive Director of the School of Retailing at the University of Alberta. His research interests include specialty retail environments, customer service and electronic mediums. Paul also teaches Retailing and Channel Management, Selling and Sales Management, and Principles of Real Estate as well as managing McElhone Consulting, an international retail consultancy.

Dr. Rolf T. Wigand is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock. He researches information management, electronic commerce and markets, and the strategic deployment of information and communication technology. Current research on vertical IS standards in three industries (mortgage, retail, automotive supplies) as well as online gaming behaviour is funded by the National Science Foundation.

Rosemary Stockdale is currently senior lecturer in information systems at Massey University in Auckland New Zealand. Rosemary has published widely in leading information systems journals and has presented at international conferences. She is associate editor of the

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