Jamie Turner - An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing

One of the most important marketing books of the past decade. This should be required reading at every corporation and business school that wants to stay ahead of the curve.

Doug Busk, former Global Group Director at The Coca-Cola Company, US

Well researched and written in a fun, breezy style that makes this highly technical subject easy to understand and execute.

Kirsten McMullen, Global Privacy Program Manager at NortonLifeLock, US

An Audience of One provides a road map to how marketing is changing today and where it is headed tomorrow.

Doug Dichting, former VP of R&D and Innovation at Del Monte Foods, US

A blueprint for executives interested in using cutting-edge techniques to stay ahead of their competitors.

Desmond Martin, former CTO of Harrods of London, UK

If you want to learn how to navigate the fast-changing world of marketing, then this book is for you.

Michael Brenner, CEO of Marketing Insider Group and former Global Director of Corporate Marketing at Nielsen, US

Everything you need to add the one-to-one secret weapon to your marketing today.

Bart Casey, former SVP, International, at Ogilvy & Mather, UK

A must-have guide for marketersbeginners and prosto take their game to the next level. This is the next step in marketing.

Emily Justin-Szopinski, Director of Development and Innovation at RedSaberes, Chile

Jamie Turner and Chuck Moxley are master storytellers. An Audience of One is the most captivating, comprehensive, and compelling book on how to market to each customer on a one-to-one basis, using large customer databases without the privacy issues.

Jagdish N. Sheth, Charles Kellstadt Professor of Business at Goizueta Business School of Emory University

The definitive guide on how to grow your revenues by narrowing your focus.

Ayman Itani, CEO of Think Media Labs, Dubai

Effective marketing has shifted from one-to-many to one-to-one. Jamie Turner and Chuck Moxley understood that before most of us. Thanks to this book, we all have a chance to catch up.

Emeric Ernoult, founder and CEO of AgoraPulse, France

Jamie Turner and Chuck Moxley have written the seminal book on how to send relevant, meaningful campaigns to individuals rather than mass audiences. This is the future of marketing.

Reshma Shah, PhD, Associate Professor of Marketing at Goizueta Business School of Emory University

Theres a lot of buzz about one-to-one marketing, but up until now, there hasnt been a guidebook for it. Turner and Moxley have given us the keys to drive marketing success today and tomorrow.

Erik Qualman, author of Socialnomics and Digital Leader

One-to-one marketing done right enables the holy grail of sales attribution. An Audience of One provides the framework to get you started.

Carrie Schonberg, CMO of Ashton Woods Homes, US

This is a book made especially for you, whoever you are. An Audience of One is a game changer.

Jacques Meir, Chief Knowledge Officer of Grupo Padro, Brazil

Turner and Moxley have authored a book that not only provides big picture insights but also enables the reader to put together a one-to-one campaign that works. Definitely worth reading.

Gary B. Wilcox, PhD, John A. Beck Centennial Professor in Communication at The University of Texas at Austin

An Audience of One shows you how to shift from mass marketing to one-to-one marketing. Its a forward-looking guidebook with straightforward, practical advice.

Siddharth Taparia, Business Head at Emeritus Insights, Singapore

This book reveals how to set up, launch, and manage a successful 1:1 campaign.

Frans Mahieu, Director of Marketing at LeasePlan and former Global Marketing Director at Kimberly-Clark, US

The future of marketing has finally arrived. An Audience of One is a must-read on how to navigate the new marketing landscape.

Robert T. Chin, CEO of Aquilini Beverage Group, US

An Audience of One comes at a time when consumers expect brands to know them better and offer a seamless, personalized, and valuable experience. Essential reading if you want to survive the new normal.

Ravi Raman, Publisher of Martechvibe, Dubai

If youre interested in learning how to create cutting-edge marketing campaigns that can hypertarget consumers and follow them through to purchase, then An Audience of One is for you.

Dave Kerpen, New York Times bestselling author of The Art of People and Likeable Social Media

Copyright 2022 by Jamie Turner and Charles Moxley. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

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