Richard Koch - The Financial Times Guide to Strategy

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HOW TO CREATE, PURSUE AND DELIVER A WINNING STRATEGY

FIFTH EDITION

RICHARD KOCH

PEARSON EDUCATION LIMITED

KAO Two

KAO Park

Harlow CM17 9NA

United Kingdom

Tel: +44 (0)1279 623623

Web: www.pearson.com/uk

________________________

Previously published 1995, 2000, 2006, 2011 (print)

Fifth edition published 2021 (print and electronic)

Richard Koch 1995, 2000, 2006, 2011 (print)

Richard Koch 2021 (print and electronic)

The right of Richard Koch to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Barnards Inn, 86 Fetter Lane, London EC4A 1EN.

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ISBN:978-1-292-37008-8 (print)

978-1-292-37006-4 (PDF)

978-1-292-37007-1 (ePub)

British Library Cataloguing-in-Publication Data

A catalogue record for the print edition is available from the British Library

Library of Congress Cataloging-in-Publication Data

Names: Koch, Richard, 1950- author.

Title: The financial times guide to strategy : how to create, pursue and

deliver a winning strategy / Richard Koch.

Description: Fifth edition. | Harlow, England ; New York : Pearson, 2021. |

Series: The financial times guide | Includes bibliographical references

and index.

Identifiers: LCCN 2021025387 (print) | LCCN 2021025388 (ebook) | ISBN

9781292370088 (paperback) | ISBN 9781292370064 (pdf) | ISBN

9781292370071 (epub)

Subjects: LCSH: Strategic planning.

Classification: LCC HD30.28 .K623 2021 (print) | LCC HD30.28 (ebook) |

DDC 658.4/012dc23

LC record available at https://lccn.loc.gov/2021025387

LC ebook record available at https://lccn.loc.gov/2021025388

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Cover design by Michelle Morgan, At the Pop Ltd

Front cover image Felix Mittermeier/EyeEm/Getty Images

Print edition typeset in 9.5pt Stone Serif ITC Pro by Straive

Printed by Ashford Colour Press Ltd, Gosport

NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION

This book is for Gregory K. (Greg) Lockwood.

Richard Koch is an author and entrepreneur-investor. He not only writes books about how to achieve more, start new companies, make more money and enjoy life more, but he also practises what he advocates. He was one of three founders of LEK, a noted international strategy consulting firm, and for the past 37 years he has invested in new and fast-growth companies, and compounded his money at an annual rate of 22 per cent. By his own reckoning, he is now a sterling billionaire. The companies he has started, or been a significant investor in, include Filofax, the Belgo moules-frites chain, Plymouth Gin, Betfair, Auto1 and Fanduel. The concepts he has used to make money are described in this Financial Times Guide to Strategy , The Star Principle and in The 80/20 Principle , which has sold well over a million copies and been translated into 40 languages. Richard is based in Gibraltar and also has homes in Cape Town, Australia and Portugal.