Richard Koch - The Power Laws: The Science of Success

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title	:	The Power Laws : The Science of Success
author	:	Koch, Richard.
publisher	:	Nicholas Brealey Publishing
isbn10 | asin	:
print isbn13	:	9781857882490
ebook isbn13	:	9780585356273
language	:	English
subject	Success in business, Entrepreneurship--Psychological aspects.
publication date	:	2000
lcc	:	HF5386.K63 2000eb
ddc	:	650.1
subject	:	Success in business, Entrepreneurship--Psychological aspects.

The Power Laws

Page i Advance praise for The Power Laws "This book boils down the insights from science, from Newton to now, to compile a practical manual for success in business and life. It's a terrific tour-de-force." James A Lawrence, Executive Vice-President, General Mills "Intriguing and very unusual. Koch is saying things that really need saying, but that you don't hear said elsewhere. Both intellectual and practical, the book is above all highly readable and thought provoking." Dr Jules Goddard, Fellow, London Business School "Exciting stuff! The Power Laws touches on many of the most important debates going on in academic and business circles, and yet goes beyond them in generating ideas for anyone in business. A major shift in the way we think about the corporation and management is imminent, and this book makes a major contribution to fresh thinking." Dr Marcus Alexander, Director, Ashridge Strategic Management Centre "The theory of business genes alone is a good reason for buying this book. And we get sixteen other major scientific principles thrown in as well! The content is academically respectable and often state-of-the-art, but what is particularly impressive is how accessible it all is. Clear and simple, but also authoritative and bursting with insight." Dr Peter Johnson, Fellow, Exeter College, Oxford "I never knew that science could be so useful in business! A real revelation." Chris Outram, Senior Partner, OC&C Strategy Consultants

Page ii Evolution by Natural SelectionBusiness GenesGause's LawsEvolutionary Psychologythe Prisoner's DilemmaNewton's LawsRelativityQuantum MechanicsChaosComplexityThe 80/20 PrinciplePunctuated EquilibriumThe Tipping PointIncreasing ReturnsThe Paradox of EnrichmentEntropyUnintended Cnsequences Fisher's fundamental theorem of natural selectionthe experience curvetime-based competitionUlam's dilemmaMendel's laws of hereditaryDNA and its structurememeslifelinesthe Hardy-Weinberg lawecological niches and MacArthur's warblersowners and intrudersthe endowment effectthe ultimatum bargaining gamecultural evolution in animalsneuroplasticitygame theorythe red queen effectthe evolutionary arms raceRidley's theory of social coagulation division of laborRicardo's theory of comparative advantagetheory of co-opetition Linus' lawDiamond's principle of intermediate fragmentationblack holesGdel's incompleteness theoremthe medium is the messageHeisenberg's uncertainty principlethe principle of complementaritySchrdinger's catsensitive dependence on initial conditionsthe butterfly effectfractal similaritiesthe principle of impotencethe hinge factorfirst mover advantageemergenceself-organizing systemsthe edge of chaosZipf's rank/size lawSimon's theory of clumps and lumpsGutenberg-Richer lawParkinson's lawsCyert & March's theory of organizational slacklandscapesZipf's principle of least effortJuran's rule of the vital fewVon Foerster's theoremthe 50/5 principleMendeleev's periodic table control theoryFermat's principle of least timetrichotomy lawplague theory crossing the chasmexponential growthFibonacci's rabbitsbig bangSay's law of economic arbitrageFreud's reality principlelaw of diminishing returnsMoore's lawMetcalfe's lawthe theory of industry sweet spotsMurphy's lawstheory of the second bestsystem dynamics

Page iv To Lee

Page v The Power Laws The Science of Success Richard Koch

Page vi First published by Nicholas Brealey Publishing in 2000 36 John Street London WC1N 2AT, UK Tel: +44 (0)20 7430 0224 Fax: +44 (0)20 7404 8311 1163 E. Ogden Avenue, Suite 705-229 Naperville IL 60563-8535, USA Tel: (888) BREALEY Fax: (630) 898 3595 http://www.nbrealey-books.com Richard Koch 2000 The right of Richard Koch to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988. ISBN 1-85788-249-0 British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written permission of the publishers. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form, binding or cover other than that in which it is published, without the prior consent of the publishers. Printed in Finland by WS Bookwell

Page vii CONTENTS The Power Laws (in Order of Appearance) xiii Acknowledgments xvii Overture: On Appreciating a Wonky World 1

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