Malay A. Upadhyay - Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity

www.bpbonline.com

FIRST EDITION 2022

Copyright BPB Publications, India

ISBN: 978-93-91030-21-6

All Rights Reserved. No part of this publication may be reproduced, distributed or transmitted in any form or by any means or stored in a database or retrieval system, without the prior written permission of the publisher with the exception to the program listings which may be entered, stored and executed in a computer system, but they can not be reproduced by the means of publication, photocopy, recording, or by any electronic and mechanical means.

LIMITS OF LIABILITY AND DISCLAIMER OF WARRANTY

The information contained in this book is true to correct and the best of authors and publishers knowledge. The author has made every effort to ensure the accuracy of these publications, but publisher cannot be held responsible for any loss or damage arising from any information in this book.

All trademarks referred to in the book are acknowledged as properties of their respective owners but BPB Publications cannot guarantee the accuracy of this information.

www.bpbonline.com

Malay A. Upadhyaybrings an AI and branding lens to customer journeys. He is the Chief Customer Experience Officer at SalesChoice, a Duke of Edinburgh awardee, and author of the AI Management series with BPB Publications, Asias largest publisher of IT books. Recognized as one of the top 10 pioneering business leaders of 2021 by Mirror Review, Malay has served as a consultant and marketer in multiple industries globally, including F&B in Dubai, hospitality in India and logistics in Canada, to name a few. He has also created online courses on AI and customer journeys, served on the Board of the AI Directory, contributed to the European AI Alliance which guided the European Commissions AI policy framing, and is an Advisory Council member of the George Washington Universitys Customer Experience certificate program. Malay holds an MBA from Queens University in Canada, an M.Sc. in Marketing Management from Bocconi University in Milan and a Bachelor in Engineering from Manipal University in India, in addition to certificates in Consumer Neuroscience and Machine Learning.

Pooja Chitnisis a Google Certified Digital Marketing Specialist and Rocheston Distinguished Service Provider Awardee. She is a brand and marketing strategist who has helped brands from various industries - tourism, hospitality, real estate, fashion, and now technology - connect with and grow their target market by creating a credible brand image. Recognized as one of 20 Amazing Women in Tech in Canada by the Canadian Advanced Technology Alliance, she has also played the role of an expert advisor on #StartupChats powered by Startup Canada, Board Secretary of the national Sara Kirke Caucus, and a mentor at Skills for Change. She holds an MBA, Post-Graduation in Marketing and Operations, and a degree in International Business Management. She is also certified in Artificial Intelligence Management, Consumer Neuroscience, Digital Marketing, Social Media, and Viral Marketing.

More information on Malay & Pooja can be found at TheUpadhyays.com.

Suneel Yadavhas 24 years of brand, marketing, and communication experience with an eclectic mix of industries financial services, FMCG, and advertising. For him, its always been about breaking out of his comfort zone. A Mass Communication (IIMC) postgraduate with an MBA in Marketing, he has the expertise in building brands and managing them across industries. His experience ranges from setting up the digital and e-commerce business for an Insurance company being their first e-business Intrapreneur (AIG Worldwide), creating and launching multiple brands for an FMCG giant, and leading Marketing teams for a couple of financial services firms. While in advertising, he has managed the launch of media entertainment properties like Indian Idol in India, rebranding exercises for a telecom giant, multiple advertising and marketing campaigns for clients ranging from banks to airlines to FMCG to IT.