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Paul Daugherty - Radically Human: How New Technology Is Transforming Business and Shaping Our Future

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Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.

In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation.

In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more humanand more humanetechnology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, theyre unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, theyre building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And theyre pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation.

These against-the-grain approaches to the basic building blocks of businessIntelligence, Data, Expertise, Architecture, and Strategy (IDEAS)are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future.

With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.

Paul Daugherty: author's other books


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In todays business world the greatest challenge is that most Homo sapiens - photo 1

In todays business world, the greatest challenge is that most Homo sapiens think linearlybut these people are playing the wrong game. Radically Human offers a set of tools and frameworks to remind everybody that the business world is not linear, but exponential.

STPHANE BANCEL, CEO, Moderna

From emotional AI to the metaverse, digital technologies are rapidly advancing. Daugherty and Wilson offer a compelling blueprint for leaders to create business value while building a more human-centered, trustworthy, and sustainable society. A must-read!

ERIK BRYNJOLFSSON, Professor and Director, Digital Economy Lab, Stanford University; author, The Second Machine Age

Leading organizations recognize the strategic role of technology in the reinvention of their businesses. Radically Human offers an easy-to-understand primer on cloud, artificial intelligence, and other emerging technologies and provides a clear, compelling framework that challenges current thinking with a new human-centric mindset on innovation.

PETER ZAFFINO, CEO, AIG

In Radically Human, Paul Daugherty and James Wilson deftly illustrate how AI and other technologies will transform our future. Building on their extensive research and client experiences, the book makes a powerful case for why a human and humane approach will enable business leaders to disrupt competitors and chart a path toward a future that works for all.

R. RAY WANG, Principal Analyst, founder, and CEO, Constellation Research; author, Everybody Wants to Rule the World and Disrupting Digital Business

Radically Human offers businesses and leaders a startlingly fresh perspective on how the increasingly human face of advanced technology is transforming innovation. Paul Daugherty and Jim Wilson provide a clear road map that enables leaders to build their future in a way that maximizes talent and human potential.

ARIANNA HUFFINGTON, founder and CEO, Thrive Global

Radically Human makes an original, provocative business case for human-centered tech. Companies that harness AI and other advanced technologies while keeping trust and talent at the fore will become this centurys greatest success stories. Daugherty and Wilsons research reveals valuable insights, brilliant real-world examples, and a new framework to transform the future.

AMY WEBB, founder and CEO, Future Today Institute; Senior Fellow, Atlantic Council

Daugherty and Wilson take on the very important work of distilling todays complex and rapidly changing business landscape. Their previous book examined the early rise of artificial intelligence, and now the authors consider how far the technology has come in transforming the traditional definitions of invention and innovation.

PETER CHEN, cofounder and CEO, Covariant

In Radically Human, Paul Daugherty and James Wilson offer an exhilarating perspective on the next stage of our technology development, one that puts the human at the center of a more sustainable futurea future that we will ultimately decide.

JEAN-PASCAL TRICOIRE, Chairman and CEO, Schneider Electric

Radically Human turns upside down many of the assumptions about artificial intelligence and emerging technologies. Daugherty and Wilson make a strong case for a new, human-centered approach to technology leadership and provide a road map to a better future for all.

DR. KAI-FU LEE, Chairman and CEO, Sinovation Ventures; author, AI 2041 and AI Superpowers

RADICALLY HUMAN

How New Technology Is Transforming Business and Shaping Our Future

PAUL R. DAUGHERTYH. JAMES WILSON

HARVARD BUSINESS REVIEW PRESS

BOSTON, MASSACHUSETTS

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Harvard Business Review Press titles are available at significant quantity discounts when purchased in bulk for client gifts, sales promotions, and premiums. Special editions, including books with corporate logos, customized covers, and letters from the company or CEO printed in the front matter, as well as excerpts of existing books, can also be created in large quantities for special needs.

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Copyright 2022 Accenture Global Solutions Limited

All rights reserved

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to , or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

The web addresses referenced in this book were live and correct at the time of the books publication but may be subject to change.

Library of Congress Cataloging-in-Publication Data

Names: Daugherty, Paul R., author. | Wilson, H. James, author.

Title: Radically human : how new technology is transforming business and shaping our future / Paul R. Daugherty, H. James Wilson.

Description: Boston, MA : Harvard Business Review Press, 2022. | Includes index. |

Identifiers: LCCN 2021044182 (print) | LCCN 2021044183 (ebook) | ISBN 9781647821081 (hardcover) | ISBN 9781647821098 (epub)

Subjects: LCSH: Artificial intelligence. | Technological innovations. | BusinessData processing.

Classification: LCC TA347.A78 D38 2022 (print) | LCC TA347.A78 (ebook) | DDC 006.3dc23/eng/20211012

LC record available at https://lccn.loc.gov/2021044182

LC ebook record available at https://lccn.loc.gov/2021044183

ISBN: 978-1-64782-108-1

eISBN: 978-1-64782-109-8

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

Science and technology multiply around us. To an increasing extent they dictate the languages in which we speak and think. Either we use those languages, or we remain mute.

J. G. Ballard

CONTENTS
  1. Christie Smith
INTRODUCTION

Technology Takes a Radically Human Turn

When we began writing this book there was no global pandemic. No disruption of virtually every aspect of life and commerce. No desperate search for a vaccine. And certainly no expectation, against all odds and experience, that a vaccine, much less several, would be developed within a matter of months.

In our previous book, Human + Machine: Reimaging Work in the Age of AI, we detailed how leading companies are using artificial intelligence (AI) to augment human capabilities, not replace them. Here, we intended to extend that story with some trends that were just beginning to come into viewtrends that, like human-machine collaboration, overturn longstanding assumptions about AI and innovation.

Then the virus intervened.

The successful search for vaccines validated much of what we were seeing. So did the work of pioneering researchers and companies large and small across industries, as organizations of all kinds found themselves trying to compress what would have been ten-year technology transformations into one or two years. Rather than a temporary disruption to be overcome before a return to normal, the pandemic fast-forwarded all of usevery company and every individualinto a future that had previously appeared only as a faint glimmer on the far horizon, a future beyond what we imagined in Human

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