Institute For Career Research - Careers in Public Relations
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- Book:Careers in Public Relations
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Public relations professionals are image makers. They painstakingly craft the way the public views businesses, organizations, celebrities anyone or anything of note. If people know about it, chances are the credit goes to a public relations professional working hard behind the scenes.
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SELL THE WORLD A PRODUCT, A SERVICE, A BUSINESS, OR AN ARTIST! WITH A CAREER IN PUBLIC RELATIONS
- Entry level: $40,000-$50,000 a year
- Management:$150,000 a year at higher-end firms
- Vice presidents & CEOs earn about $150,000+
- Like to meet people
- Understand people
- Diplomatic
- Honest & fair
- Quick thinker
- Articulate with words
- Brainstorm
- Investigate cost of advertisement
- Following up on the value of your project
- Sell your product
- Evaluating the effectiveness of your messages
- Get feedback
- Public relations agencies
- Your own public relations firm
- Public relations department of an organization
- On the job training
- Bachelors or Masters with majors or concentrations in public relations
- Creative field
- Never be bored
- Constantly meet new people
- Travel
- Set your own hours
- Take only the jobs you want
- Long hours
- Deadlines
- Danger of losing job
- Very competitve
Public relations professionals are image makers. They painstakingly craft the way the public views businesses, organizations, celebrities anyone or anything of note. If people know about it, chances are the credit goes to a public relations professional working hard behind the scenes.
PR specialists crave the spotlight for someone else. They mark success by seeing their clients name in lights. Publicists never hesitate to sing the praises about anyone or anything they represent. A PR pro cannot wait to get asked the question: So whats new?
When you are in the public relations field, if there is one person who does not know about your client, you have work to do. Public relations is a hard-charging, nonstop, take-no-prisoners business, where you get the buzz going about your client and keep it going day after day. Your goal is to set the trends, not follow them.
People who work in public relations shy away from nothing. Pushing the envelope is par for the course. You are encouraged to come up with innovative, over-the-top ways of getting the word out. The business thrives on fresh ideas, and cannot get enough of them.
Each day presents a new opportunity to get your clients brand out to the public. If those opportunities dont present themselves, you make them happen. Creative excitement is always in the air, because groundbreaking ways of communicating with the public rule the day in this field.
In public relations you take the mundane and make it exciting. You turn the ordinary into the exceptional. Its discovering those hidden gems that makes the field so rewarding.
People often ask, What will they think of next? Whatever it is, as a public relations professional, you are the one who will let folks know about it.
A whole range of talents and skills are required to practice public relations, from crisp, imaginative writing to precise planning and superior organization. This is a job where you will be tested every day. If you like encountering the unexpected, you will definitely find it in this business, where coming up with inspired solutions to unforeseen events makes you a marquee player.
In public relations, you will never be just another employee. Your insights and advice have a major impact on the company or organization you work for, or the clients you represent. You are a pivotal cog in the wheel, right in the middle of the action.
When something goes awry, you are the one called in to fix it. When everything is going well, you are the one who gets the nod. When the time comes to take a bold step, you are the one everyone looks to for a new idea.
There is no job better-suited for this information age than one that has been relied on for decades to get the word out to the masses. Whether it is referred to as public information, media relations, public affairs, corporate communications, or, as it is more commonly known, public relations, this is a career that speaks for itself and many others.
Nonprofit organizations are always looking for volunteers. One of the departments at a nonprofit you can volunteer to work in is public relations. Medium to large nonprofits usually have very active publicity departments. Nonprofits count on their public relations efforts to keep the public informed about all the good work the organization does in the community. That is how nonprofits get the donations and volunteers needed to keep going, and how they reach out to people who require their help and services.
Nonprofits usually hold several major events throughout the year. By helping to promote those events, you will gain excellent insight into the work that is necessary to mount a successful publicity campaign. The best part is that you can volunteer for an organization whose mission you support, so you can bolster the cause while you are learning about a career in PR. You will also have a chance to see if you like the often hectic world of public relations.
Smaller community groups also publicize events they sponsor. These organizations usually have volunteers handling their public relations, but these volunteers are often retired professional PR people who want to stay active. If you do a volunteer stint with one of these groups, it can be a valuable experience, because you will see public relations practiced on the grassroots level.
Schools are always putting on plays or doing fundraisers to help one club or another. These need to be publicized as well, so consider volunteering to handle the publicity for these events.
Whether you are trying to publicize a major event or a small one, the effort is the same. You have to figure out the best way to interest the news media in the event so you can get publicity for it. This is how many people who become PR professionals first get started in the field.
Ever since there has been social interaction, people have recognized the need for good public relations. It was not called public relations in the 24th century BC, when Ptahhotep, the advisor to an Egyptian pharaoh, convinced the leader of the wisdom of communicating with the people regularly. But that was essentially what he was advocating.
Early on, those who understood public relations knew it could be a powerful, persuasive tool. When explorer Erik The Red Thorvaldson wanted to attract settlers from Iceland to an uninhabited ice- and snow-covered piece of land in the North Atlantic, he called the desolate territory Greenland to convey the image of a warmer climate. He led a group of settlers there in 985 AD and set up two colonies on the lands southwest coast, which is only warm enough several months a year for anything green to grow.
Even in the American colonies, several years before the Revolutionary War, public relations was employed to support the case for independence from Great Britain. One of the nations founding fathers, Samuel Adams, was often singled out for his extraordinary ability to use publicity to promote the patriots cause. However, he was not alone in this effort. Thomas Jefferson, Alexander Hamilton, Benjamin Franklin, and John Adams were among the other patriots who knew how to attract public attention with well-crafted publicity campaigns aimed at persuading colonists to break from Great Britain.
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