George Horrigan - Creating a Thriving Business: How to Build an Immensely Profitable Business in 7 Easy Steps

CREATING A

THRIVING

BUSINESS

I can highly recommend this book to anyone starting a business, or who wants to spur their business growth. Creating a Thriving Business shows you how to systematically eliminate the guesswork and uncertainty associated with trying to grow a business.

Bob Bare
author of More Power! An Entrepreneurs Roadmap to Success
founder of Best Selling Experts

George Horrigan is obviously an author you can trust. He gently takes you by the hand and leads you to success as a business owner. He does not make it sound easy. But he does make it sound possible. He does not regale you with tales of how quickly it will happen. But he proves to you that it will happen eventually. Even God had to wait. For you, as for Him, it will be worth the wait.

Jay Conrad Levinson
Author of the Guerrilla Marketing series

How to build an immensely
profitable business
in 7 easy steps

GEORGE HORRIGAN

CREATING A THRIVING BUSINESS

How to build an immensely profitable business in 7 easy steps

2013 GEORGE HORRIGAN. All rights reserved.

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Disclaimer: The Publisher and the Author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the Publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the Publisher nor the Author shall be liable for damages arising herefrom. The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the Author or the Publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.

ISBN 978-1-61448-346-5 paperback

ISBN 978-1-61448-347-2 eBook

Library of Congress Control Number: 2012944095

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To the God of the Universe
who desires us to thrive in Him

Taking time to choose the right business for you is critical to your ventures success. This chapter looks at the key factors involved in deciding what business you should start, including considerations such as location, financing, and timing, which you need to address before opening your doors. The chapter ends with tips on avoiding the tyranny of the urgent and dealing with the inevitable business chicken-and-egg syndrome.

Whether you have an existing business or are starting a new one, the ultimate goal is to have a thriving business. This chapter outlines the building blocks of a successful business, where things tend to go wrong, and how the Structure of Profitability, whose seven steps are detailed in the remaining chapters, leads you to the business you want.

Vision is the first of the seven steps to creating a thriving business. Vision identifies the direction in which you want to take your business, its destination and what success for your business looks like. In this chapter, you will learn why Vision is so important, how to develop a compelling Vision for your business, and how to use that Vision to guide your business to success.

Step two is identifying your Critical Success Factors, which are the things your business must do to achieve the Vision for your business. As opposed to the traditional daunting business strategic plan, determining your Critical Success Factors allows you to craft a workable, actionable plan that can be executed one step at a time. Learn how to identify your Critical Success Factors in each of the key business areas of your business and deploy your businesss limited resources where they have the most impact.

The third of the seven steps within the Structure of Profitability is Marketing. You can have the best business idea in the world but if no one knows about your product or service, your business wont thrive. This is Marketing. First you will see how to determine who is your customeryour target market. Then you learn the secrets of developing and marketing a product or service that is astonishingly attractive to your customer. Next you will learn how to promote your product or service to that market. Also here are the steps you need to take to stand out from your competitors.

Through your Marketing area, step three, you determined who are your customers and what need you fulfill for them. You have developed the attractiveness of your solution to those customers needs and you have made them aware of your product or service. Because Marketing only plants the seed, this chapter covers the fourth step, Sales or closing the sale, which harvests the fruit planted and watered in great Marketing. Determining optimum delivery channels, effective sales processes, and how to get beyond the walled city of your customer are all revealed in this chapter.

Whether your business is a restaurant or an industrial manufacturer, you have a production area. This fifth step is where your business executes the game plan set forth so far to effectively and efficiently produce revenue. Cost, quality, convenience, customer service, and the uniqueness of your product all come into play. This chapter covers all these key ingredients of the Production formula.