Alan Murray - Tomorrows Capitalist: My Search for the Soul of Business

Alan Murray illuminates the path for anyone who aspires to be on the right side of the history of capitalism. From his unique vantage point, Murray paints an inspiring portrait of how business can and ought to workand of how leaders can and ought to leadin our now-fused world where political, social, environmental, biological, ethical, and moral issues that were once considered tangential to an organizations agenda are increasingly viewed as inescapably at the center of it. Murray assembles the right playbook for what business does bestinnovating at scalebut designed to meet the imperatives of a post-pandemic world: creating value by truly serving people and putting their concerns and hopes at the core of operations.

Dov Seidman, author of How and founder and chairman, LRN and the HOW Institute for Society

Is the shift to stakeholder capitalism for real? Could business indeed discover a moral compass? Drawing on hundreds of conversations with the worlds leading CEOs, Murray makes the case that we are living through a moment of profound change in how business leaders understand their role, and argues that this shift is already changing the way that business operates.

Rebecca Henderson, John and Natty McArthur University Professor, Harvard University, and author of Reimagining Capitalism in a World on Fire

With decades of experience studying, investigating, and educating the public about business and capitalism, Alan Murray has tapped into a fundamental truthone that is both pragmatic and moral: Companies can only grow and prosper if they invest in their employees, serve their customers, support their communities, and recognize their responsibility to help lift up all of societyrather than ignore or drive by those who have been left behind. Murray gets it, and in Tomorrows Capitalist he lays it out in a compelling, thought-provoking work that can benefit every budding capitalist and business leader.

Jamie Dimon, chairman and CEO, JP Morgan Chase

Practical, hopeful, and convincing. A must-read for all in leading positions who want to seize the biggest opportunity we have of our times and position themselves well for a prosperous future. As more companies commit themselves to a purpose larger then profits, there is increasing evidence that it might be to the shareholders best interest as well.

Paul Polman, cofounder and chair, IMAGINE, and former CEO, Unilever

Alan Murrays keen insight, gleaned from decades of in-depth conversations with corporate leaders and his own shrewd, front-row observations of the shifting priorities of American business, is on abundant display in Tomorrows Capitalist . His surgical dissection of the motives and pressures driving decision-making at the heart of capitalism, combined with often warm (but always revealing) firsthand anecdotes finds there is reason to hope.

Ginni Rometty, former chair, president, and CEO, IBM

No American journalist has a keener understanding of the interrelationships between business, public policy, and society than Alan Murray. In this landmark work, he shares all he has learned in forty years as a premier economic journalist. Murray has the rare quality of balance in these polarized times as he assays all that is transpiring in the business world and what it means.

Lawrence H. Summers, Charles W. Eliot University Professor and president emeritus, Harvard University, and former secretary of the treasury under President Clinton

Alan Murray tracks the essential momentsand seminal leadershipthat brought us to this new era of stakeholder capitalism with characteristic verve and unrivaled industry insights.

Alex Gorsky, executive chairman, Johnson & Johnson

In Tomorrows Capitalist , Alan Murray shows us that profit neednt be separated from purpose. Its a false choice. The task now is to answer which principles will shape capitalism 2.0.

Satya Nadella, executive chairman and CEO, Microsoft

Alan Murray is at the vanguard of rethinking capitalism to meet the great challenges of our times. He has convened global leaders across sectors, asked the difficult questions, and led the rigorous and honest dialogue that is necessary for change. Tomorrows Capitalist is the compelling story of Murrays journey at the center of this critical discussion, and it is required reading for all who believe that capitalism needs an upgrade. Through his belief in the possibilities of capitalism and the clarity of his call to action, Murray inspires and challenges all of us to do better.

Dan Schulman, president and CEO, PayPal

Many CEOs today are listening more deeply to all their stakeholders and asking themselves: What can I do to improve the state of our world? Tomorrows Capitalist captures this critical move toward a new capitalism that is more equal, fair, and sustainable, where profit and purpose go hand-in-hand, and business can be the greatest platform for change.

Marc Benioff, chair and co-CEO, Salesforce

Business as usual is over. The journey forwardwhich Murray expertly captures in this bookstarts with realizing were all part of an interconnected system. And then it requires putting the tools of business to work constructing a stronger, safer, more inclusive, and more sustainable future. Theres much work to be done and were going to need a lot of shoulders at the wheel to do it.

Ajay Banga, former CEO and executive chair, Mastercard

Insightful. Alan Murray leverages his years of business journalism to describe how the relationship between business and society is being redefined in the current world. A must-read.

Indra Nooyi, former CEO and chair, PepsiCo, and author of My Life in Full

The role that business must play in our society has never been more important. Alan Murray saw this early and has been a compelling voice to inspire CEOs to lead in these areas. Tomorrows Capitalist captures the challenges and lays out a clear path forward.

John Donahoe, CEO, Nike

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First Edition: May 2022

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Library of Congress Cataloging-in-Publication Data

Names: Murray, Alan S., 1954 author.

Title: Tomorrows capitalist : my search for the soul of business / Alan Murray with Catherine Whitney.

Description: First Edition. | New York, NY : PublicAffairs, 2022. | Includes bibliographical references and index.