Liam FitzPatrick - Internal Communications: A Manual for Practitioners

This ebook published in 2014 by

Kogan Page Limited

2nd Floor, 45 Gee Street

London EC1V 3RS

United Kingdom

www.koganpage.com

Liam FitzPatrick and Klavs Valskov, 2014

E-ISBN 9780749469337

CONTENTS

PR in Practice Series

Published in association with the Chartered Institute of Public Relations Series Editor: Anne Gregory

Kogan Page has joined forces with the Chartered Institute of Public Relations to publish this unique series, which is designed specifically to meet the needs of the increasing numbers of people seeking to enter the public relations profession and the large band of existing PR professionals. Taking a practical, action-oriented approach, the books in the series concentrate on the day-to-day issues of public relations practice and management rather than academic history. They provide ideal primers for all those on CIPR, CAM and CIM courses or those taking NVQs in PR. For PR practitioners, they provide useful refreshers and ensure that their knowledge and skills are kept up to date.

Professor Anne Gregory PhD is Director of the Centre for Public Relations Studies at Leeds Metropolitan University, UK. She has authored over 70 publications; as well as being editor of the Kogan Page/CIPR series of books which she initiated, she is Editor-in-Chief of the Journal of Communication Management . Anne also leads specialist commercial research and consultancy projects from the Centre working with prestigious public and private sector clients. She is a non-executive director of Airedale NHS Foundation Trust. Originally a broadcast journalist, Anne spent 12 years as a senior practitioner before moving on to academia. She was President of the Chartered Institute of Public Relations (CIPR) in 2004, leading it to Chartered status and was awarded the CIPRs Sir Stephen Tallents Medal for her outstanding contribution to public relations in 2010. In June 2012 she became Chair of the Global Alliance of Public Relations and Communications Management, the umbrella organization of over 60 public relations institutes from around the world.

Other titles in the series:

Creativity in Public Relations by Andy Green

Crisis, Issues and Reputation Management by Andrew Griffin

Effective Internal Communication by Lyn Smith and Pamela Mounter

Effective Media Relations by Michael Bland, Alison Theaker and David Wragg

Ethics in Public Relations by Patricia J Parsons

Evaluating Public Relations by Tom Watson and Paul Noble

Online Public Relations by David Phillips and Philip Young

Planning and Managing Public Relations Campaigns by Anne Gregory

PR and Communication in Local Government and Public Services by John Brown, Pat Gaudin and Wendy Moran

The PR Professionals Handbook by Caroline Black

Public Relations in Practice edited by Anne Gregory

Risk Issues and Crisis Management in Public Relations by Michael Regester and Judy Larkin

Running a Public Relations Department by Mike Beard

Writing Skills for Public Relations by John Foster

The above titles are available from all good bookshops. To obtain further information, please go to the CIPR website ( www.cipr.co.uk/books ) or contact the publishers at the address below:

Kogan Page Ltd

2nd Floor, 45 Gee Street

London EC1V 3RS

United Kingdom

Tel: 020 7278 0433

www.koganpage.com

As the authors of this powerful and practical book say, leaders around the world have come to acknowledge that good communication is part of the success for any organization and the story of success begins on the inside.

Talk to any enlightened chief executive and they will put their workforce at the top of their list of priorities and mean it. They know that having well-motivated staff who understand what they are doing and why, and indeed who have been involved in determining the what and the why, is their most powerful asset. The intellectual capital, focused effort and good will of employees is a resource of immense worth and the relationships they form, both internally and externally are the basis of the brands integrity. At the heart of harnessing and nurturing that resource is communication. Organizations are social entities: without communication they cannot exist.