Most entrepreneurs have no structure or systems in place to grow their businesses and end up feeling overwhelmed, staying small, and never reaching their goals. Your Most Important Number is the operations and leadership guide that you were never given. Its one of the most powerful and practical books Ive picked up all year and is a must read for entrepreneurs!
Evan Carmichael
CEO, EvanCarmichael.com
The concept of a Most Important Number and focusing on key Drivers has helped my team grow and perform to get even better results during my one-year sabbatical. We continue to use the methodology within our leadership team to provide an incredible member experience and valuable insights to help develop a strong community within Genius Network. Plus, Ive introduced this framework to some of the other organizations I have invested in, and it has accelerated their results and improved team focus.
Joe Polish
Founder, Genius Network
We started using the MIND Methodology when I first launched HeroMaker, and the process helped us quickly and collaboratively grow as a team to accomplish great things. Keeping our highly talented team focused, communicating, and collaborating on the right things as we scale to accomplish feats that have never been achieved before has empowered me to focus on achieving the vision.
Gareb Shamus
CEO, HeroMaker Studios; CEO, ACE Comic Con; Founder, Wizard Entertainment
The MIND Methodology has helped the leadership teams of my most recent startups GravyStack and HeroMaker Studios rapidly focus and align on what is most important even in the face of all of the challenges, opportunities and changes that are happening in the FinTech and Web3 space. I see this framework and process as an insurance policy that fully leverages investment dollars in these organizations to ensure we get the best result by doing the right things in the right order to create the most value. It has empowered us to develop and acquire a team of rockstars in our organizations and accelerated the pace at which we execute. The Most Important Number framework has been a game-changer for us.
Scott Donnell
Founder, Apex Leadership Co., Hapbee Technologies, and GravyStack
System Pavers has used the MIND Methodology framework for the last three years and accountability and focus have improved significantly during this period along with our Net Profit. Our leadership team meetings have been more efficient, and we can quickly identify how each team is performing and how individuals are being developed to achieve their MIN.
Larry Green
Executive Chair and Co-Founder, System Pavers
I wish all business strategy sessions were as focused and productive as the sessions with Lee Benson and his team. Using their MIND Methodology process gets our leadership team in sync and on track for quicker implementation. I appreciate how our teams focus gets clearer with their accountability process. Its a major growth accelerator!
Chad Willardson
Founder, Pacific Capital; Co-Founder, GravyStack; and 2x Best-Selling Author
Your Most Important Number
Increase Collaboration, Achieve Your Strategy, and Execute to Win
Lee Benson
Your Most Important Number:Increase Collaboration, Achieve Your Strategy, and Execute to Win 2022 by Lee Benson.
All rights reserved.
Printed in the United States of America.
Published by Ethos Collective
PO Box 43, Powell, OH 43065
EthosCollective.vip
All rights reserved. This book contains material protected under international and federal copyright laws and treaties. Any unauthorized reprint or use of this material is prohibited. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without express written permission from the author.
LCCN: 2022908289
Paperback ISBN: 978-1-63680-076-9
Hardback ISBN: 978-1-63680-077-6
e-book ISBN: 978-1-63680-078-3
Available in hardback, paperback, e-book, and audiobook
Any Internet addresses (websites, blogs, etc.) and telephone numbers printed in this book are offered as a resource. They are not intended in any way to be or imply an endorsement by Ethos Collective, nor does Ethos Collective TM vouch for the content of these sites and numbers for the life of this book.
Dedication
This book is dedicated to the thousands of incredible leaders I have worked with who intentionally accelerated the value their organizations created.
And to our team at Execute to Win, I am so excited about our future as we serve incredible companies.
For Special Bonus Content Associated with this Book Visit:
Bonus.YourMostImportantNumber.com
Contents
Dont (Just) Wish Upon a Star
More than Meets the Eye
Every Business Runs on a Management Operating System
A System That Works for Every Business
Unexpected Benefits
The Senior Leadership Team Sets the Direction
Do You Think Youre All on the Same Page?
MINDset Assessment
Unpacking Your Score
Where Were Headed
Senior Leadership Sets the Culture
Case Study: Able Aerospace
Time for Takeaways
Biggest Takeaways from Chapter One
Unpacking Your Most Important Numbers and Drivers
Energizing Your Team
Know What is Expected 100 Percent of the Time
MIND Meeting
Check-In
Improving Whats Most Important
MIND Software
Biggest Takeaways from Chapter Two
Every Team Is a Business within a Business Working Together to Create the Most Value
No Sideways Energy
Knowing the Lay of the Land
More Bottlenecks, More Case Studies
Biggest Takeaways from Chapter Three
Connect Your Strategy to Execution
The Five Critical Decision Categories
The Clarity Question
Biggest Takeaways from Chapter Four
Connect Culture to Financial Results
Alignment Tools Drive Desired Behaviors
Numbers Never Lie
Core Beliefs
Evaluate Your Practices
Biggest Takeaways from Chapter Five
Connect Leadership Development to Financial Results
A Surgical Approach to Leadership Development
MIND Leadership Competencies
Case Study: Customized Leadership Development
Case Study: Unpacking the Results
Biggest Takeaways from Chapter Six
Everyone Needs to Know Whats Expected and Where They Stand 100 Percent of the Time
Performance Reviews People Love
Performance Snapshot Criteria
Outcome-Based Responsibilities
Tying Culture to Performance
The MIND Performance Snapshot Process (MIND PSP)
Biggest Takeaways from Chapter Seven
Start Where You Are
The Rollout Process
Foreword
Jack Welch introduced me to Lee Benson about ten years ago. He wanted me to evaluate his operating methodology. After spending time with Lee, I was deeply impressed by the simplicity of his methodologywhat he calls Most Important Number and Drivers (MIND). Lees method resonated with me immediately. It works!
Simplicity wins.
Its transferable, repeatable, and most significantly, its visible. Many times in business, we try to get smart and tinker with the tools. When we do, we can introduce complexity into the equation. Try scaling complexity. Its never fun, especially in organizations with growing teams. Youre in for a treat. Dont let the simplicity pass you by. Instead, latch onto it, and make it your own. When you do, youll identify your Most Important Number and start aligning your team around that metric.