Aaron McDaniel - Global Class: How the Worlds Fastest-Growing Companies Scale Globally by Focusing Locally

Top Global Executives

Aaron and Klaus have literally written the book on international go-to-market. Their observations and rubrics are very powerful for our business. This is the book I wish I had fifteen years ago!

Abe Smith, Head of International, Zoom

Trust is the number-one value when expanding your business internationally. It goes hand in hand with customer success. Global Class is a blueprint for how to achieve both and have YOUR business be a platform (catalyst) for change in every market and community you enter and embrace.

Polly Sumner, Chief Adoption Officer, Salesforce

Aaron and Klaus provide structure, process, and clarity where there once was only mystery and complexityGlobal Class is the perfect guidebook for navigating the challenges of global expansion.

John Brandon, former Vice President of International, Apple

Global Class helps solve the puzzle for how to globalize and expand internationally in todays competitive and dynamic business environment.

Elise Rubin, Global Head of Program Management, Internationalization & Product Launch, Google Nest

Global Class has built a vocabulary for business leaders like myself to effectively get organizational alignment around international growth initiatives.

Troy Malone, Vice President of International Operations, Drata (former GM of International Expansion, Evernote)

Localizing a business is challenging. Through Global Class, Aaron and Klaus cracked the code on how to do it by showcasing some of the worlds best success stories and focusing on important factors like language and culture, something that, as a computational linguist, I have seen is crucial to success at global scale.

Kathryn Hymes, former Head of International Product Expansion, Slack

Building a global business takes focus and hard work. Insights from Global Class will help you with the goals and strategies to expand internationally.

Scott Coleman, former Head of Growth & International Product, Pinterest

People are the backbone of every organization and the Interpreneur concept perfectly captures the type of talent we look for at Patreon. Global Class offers practical frameworks and a new way to look at building an international business that can help any type of company build a best-in-class global team.

Tiffany Stevenson, Chief People Officer, Patreon

At Euromonitor, we are in the business of shaping the world of tomorrow for our clients. The ideas and frameworks in Global Class reconfirmed some of our best practices and allowed us to challenge ourselves in areas were still striving to improve as a business.

Tim Kitchin, CEO, Euromonitor International

To succeed as a global business in todays ultracompetitive environment, you have to act fast and hyperscale. In Global Class, Aaron and Klaus show you how to create the speed and momentum needed to succeed in that environment.

Emil Michael, former Chief Business Officer, Uber

Aaron and Klaus paint the perfect picture for how to successfully navigate the challenges of scaling a business in a new geography.

Jan van Casteren, former Head of Europe, Flexport

Global Class celebrates the uniqueness of cultures across the world and how to bridge the differences, so businesses are able to be a force for good.

Jennifer Yuen, former Head of Americas Marketing, Airbnb

At Plaid, we are all about focus. We avoid deviation from our core product and business model. Global Classs emphasis on customer validation and finding product-market fit is spot-on when it comes to global expansion.

Paul Williamson, Head of Revenue, Plaid

I loved how Global Class provides a road map for going to market internationally. Aaron and Klaus made the complexities of expanding a business to new markets simple and straightforward.

Jennifer Cornelius, Chief People Officer, Ritual

Global Class is a must-read, packed full of epic stories of how top companies expanded their business globally, as well as practical frameworks for how you can grow your business, too. For anyone looking to go global, this is the book for you.

Robin Daniels, former Marketing Executive at Salesforce, Box, LinkedIn, WeWork, and Matterport

A practical guide packed with wisdom from trailblazers. Global Class is the must-read handbook for any executive tasked with international expansion.

Christina Lee, Vice President of International Growth, Chegg

At LinkedIn, we promote capital (intellectual, financial, and human) to flow to where it is most needed in an effort to transform economies across the globe. Global Classs tool kit and vision to educate will be a catalyst for the next generation of business leaders exploring international market expansions.

Sankar Venkatraman, Chief Evangelist, Customer Advocacy & Sales Transformation, LinkedIn

Global Class is a must-read for executives at companies of any size, from start-ups to multinational corporations, who manage a cross-border business.

Muhammed Yildirim, former Managing Director, Talabat

Straightforward, practical, and implementable, Global Class can help any business expand, no matter the size of their business, industry, or geography. This is the quintessential playbook for how to build a global scale company into todays business world.

Hyunbin Kang, Executive Senior Vice President, LINE

This is a must-read book for anyone working on a business with an international presence or with aspirations to expand globally.

Claudia Makadristo, Head of International Expansion & Data Access, Africa, MetaMap

How could this book not have existed before? Finally, someone put together a comprehensive and approachable guide to building a global organization.

Casey Armstrong, Chief Marketing Officer, ShipBob

No one had compiled the recipe for international business success until now. Through Global Class, Klaus and Aaron share the ingredients for global growthstrategies, structure, team dynamics, and more!

Israel Bimpe, Director, Africa Go-To-Market, Zipline

Global Class not only shares valuable tools necessary for global business success but also highlights the often overlooked and underappreciated elements of expanding a business to new countries.

Chris Murphy, CEO, ThoughtWorks, North America

Start-up Founders

The way Aaron and Klaus describe a Global Class Company is the exact model we aspire to at Flexportculturally curious, localized, and strong in our core company values.

Ryan Petersen, founder and CEO, Flexport

Until adopting a beginners mindset of the Global Class, learning from local customers and employees alike, Rakutens early strategy was to standardize and centralize company culture, prioritizing uniformity over localization. This can lead to overlooking how local culture differs from their home market. While there are many aspects of a business that can be controlled, the local culture isnt one of them.

Seichu Masatada Kobayashi, co-founder and Chief Well-Being Officer, Rakuten

Curious about how the worlds most successful companies scaled their businesses globally? Aaron and Klaus show you how these companies did it, and how yours can, too.

Heini Zachariassen, founder and former CEO, Vivino

I had to learn everything Aaron and Klaus outlined the hard way, in the field. As I built BlaBlaCar, I coordinated with the teams my own field trips to top companies in order to gather the international expansion best practices you can read about in