Sarah-Jane White - 49 Quick Ways to Market Your Business for Free: An Instant Guide to Marketing Success
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- Book:49 Quick Ways to Market Your Business for Free: An Instant Guide to Marketing Success
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- Publisher:Harriman House
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- Year:2011
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A Brightword book
www.brightwordpublishing.com
HARRIMAN HOUSE LTD
3A Penns Road
Petersfield
Hampshire
GU32 2EW
GREAT BRITAIN
Tel: +44 (0)1730 233870
Fax: +44 (0)1730 233880
Email: enquiries@harriman-house.com
Website: www.harriman-house.com
First published in Great Britain in 2011 by Harriman House.
Copyright Harriman House Ltd.
The right of Sarah-Jane White to be identified as author has been asserted
in accordance with the Copyright, Design and Patents Acts 1988.
ISBN: 978-0-85719-144-1
British Library Cataloguing in Publication Data
A CIP catalogue record for this book can be obtained from the British Library.
All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the Publisher. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published without the prior written consent of the Publisher.
No responsibility for loss occasioned to any person or corporate body acting or refraining to act as a result of reading material in this book can be accepted by the Publisher or by the Author.
For my friends and family
Be patient. Do good work, keep doing good work and then do more good work. Thatll pay off.
Seth Godin
As Seth Godin once said, the best way to learn marketing is to do it.
That principle guides the hints and tips in this book and best of all they are free to use and apply.
This book can be read in any order. Dip in. Try things. See the results and enjoy marketing your business.
Be true to you when you write. Dont be the company that talks at its customers, be the company who talks to its customers. This applies to the language you use everywhere, in email, blog posts, tweets, presentations. Talk to your customers as you would a friend. Forget the mask of professionalism. Online is about real people, talking to real people.
Twitter isnt just a new tool for collecting and spamming as many followers as you can. Its a network where you can interact with people so that they get to know you and to trust you. You will know at least one person who has met face-to-face with a fellow tweeter to discuss a new business opportunity. An opportunity that wouldnt have existed if they hadnt been networking.
If your company has the resources to sustain its own blog with educational, non-promotional content on a regular basis you should invest in authoring a blog. For extra gravitas, you may consider inviting industry analysts, the leading journalists or other thought leaders in your industry or markets as guests to write posts for your blog. If resources are tight, you can still participate in blogging by guest-posting content on other industry bloggers sites or by making a concerted effort to post thought-provoking comments to others posts. When posting comments, always be sure to include your name, title and a link to a relevant page on your company website to support your comment and provide a valuable backlink to your site.
Fill your blog posts with visual hooks. Take a leaf from the BBC and control the volume of your posts by including subheadings, by making key words and phrases bold, and by using paragraph breaks frequently. This makes your writing look more professional and will enable busy readers to extract the essence of your posts even if they dont have the time to read each word.
www.bbc.co.uk
Create very short presentations which carry very focused messages about your products and services and share them on the web. These are a great way to reach out to customers and in just a handful of slides deliver a short crisp message about your business. Need inspiration? Then why not start by taking one of your frequently asked questions and presenting the answer in a slideshow, then share. Remember to link back to your website and blog.
www.slideshare.com
www.authorstream.com
www.slideboom.com
www.brainshark.com
RSS (Really Simple Syndication) is used to allow interested readers to subscribe to the feed of your website, blog or almost any media content you have online. By using RSS, you can help customers keep up to date with the latest information being delivered directly to their desktop, instead of waiting for them to find it. If you want to make sure your RSS feed is working properly then you can use the W3C Feed Validator.
validator.w3.org/feed
Flickr is the most popular place on the web for people to share and manage their photos, and to view images taken by others. The Flickr site is easy to navigate, but you may not realise how various add-on programs and lesser-known site features can improve Flickrs functionality. If you want to allow others to use your photos then tick the Creative Commons license. Use the Flickr Desktop Uploadr to drag and drop a batch of images to upload. Connect your Flickr account to your social network accounts to share images across your networks instantly.
www.flickr.com
www.photobucket.com
www.facebook.com
www.twitpic.com
Writing and publishing articles on the internet is a great way to answer client questions, drive traffic to your website and be seen as an expert in your field. Its also an important part of your search engine marketing strategy. Make sure your article is unique and not a duplicate of your web content. If youre looking for article ideas, a good source is from the questions youre being asked by your clients.
www.articlealley.com
www.articlesbase.com
www.ezinearticles.com
www.goarticles.com
Watch the web for interesting new content relating to your business, your competitors and your industry by using Google Alerts to track specific keyword mentions. Links to the information are emailed straight to your inbox as-it-happens, daily or weekly. You choose.
www.google.co.uk/alerts
Respond to every comment, tweet and email in a prompt and courteous manner. Answer every question truthfully and to the best of your abilities. Your audience are potential clients and will generate an impression of your customer service based on how you manage your online communities. Take the time to do this well and the more prominent the person in your business responding, the better.
Got a video? Then take advantage of video sharing sites such as Google Video, YouTube or Vimeo to embed video content in your website. They encode your video into their respective versions of the Flash format, before making it available within their online community. They also provide a piece of HTML code which you can add to your own website, allowing you to embed the video. Dont worry too much about technical quality. The content is king. Homemade looks more real and immediate.
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