Tina Tower - Million Dollar Micro Business: How to Turn Your Expertise Into a Digital Online Course

1. Chapter 5
2. Chapter 11
3. Chapter 12
4. Chapter 13
5. Chapter 22

tina tower

First published in 2021 by John Wiley & Sons Australia, Ltd
42 McDougall St, Milton Qld 4064

Office also in Melbourne

John Wiley & Sons Australia, Ltd 2021

The moral rights of the author have been asserted

ISBN: 978-0-730-39207-1

All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.

Cover design by Wiley
Front Cover Image: mhatzapa/Shutterstock
Microphone image: Decorwithme/Shutterstock

Disclaimer
The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

This book is dedicated to my Empire Buildersthe wonderful group of women who dare to dream bigger, who use their talents for good and who inspire me every day to be bolder.

Starting her first business at the age of 20, an enterprise that went from being a small suburban tutoring centre and educational toy store, to becoming a licence program and then a franchise. After five years of franchising Tina opened 35 Begin Bright centres across Australia that employed 120 staff.

After Begin Bright was acquired by an International education company in 2016, she started coaching other people on how to scale their service-based businesses. When Tina found herself repeating a lot of the same fundamentals again and again to people who were paying top dollar for private coaching, she decided to put the repetitive content into an online course. It went off!

To put location freedom to the test, Tina set off to travel the world for a year with her husband and two children, visiting 28 countries, and all while growing the online business in a couple of hours a day.

Since returning from travel her empire has continued to grow and it's been a revelation to her that this little online business she runs from home, with just a couple of staff, makes far more money and has such a greater and wider impact than her franchise company ever did.

Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.

Tina is the author of two books, One Life: How To Have The Life of Your Dreams and Million Dollar Micro Business. Tina has won some cool awards like Telstra National Young Business Woman of the Year Award and Australian Business Champion and has been featured on the Today Show, in the Financial Review, on Sky Business and as a Business Woman to watch by The Huffington Post.

Tina lives with her family on a small farm on the Australian East Coast and from there, helps people to develop and grow their online digital business empires.

Writing a book is literally the most mentally and emotionally challenging thing that I do. This is only the second time that I've done it and both times have been challenging in their own way. For me, it's the finality of it all! In online courses, I can always re-record if and when something changes, but a book, it's here to stay!

On that note, I want to first thank my family for dealing with the crazy two months before book deadline. That's when I start questioning EVERYTHING and I can be a little difficult to be around and have a conversation that doesn't, in some way, involve this beautiful book. When I told my husband I was writing Million Dollar Micro Business, his response was Oh my gosh, why would you do that to yourself? Ha! Well, I do love a challenge, but more than anything, I want to help you to experience the level of success you're after and to design the life of your dreams. So Mat, thanks for doing all of the cooking and for taking care of me so that I could just write.

To my right-hand woman, Jarrah Wallace, how lucky I am to have you in my life! Jarrah is the one who helped to find the facts, pull together our Success Stories and organise my schedule so that I could devote my time to getting all of these many words on the page. There were also many speeches of encouragement and I am so grateful for having your gorgeous support in my corner, Jarrah.

You can guess by reading this book that I'm uber passionate about what I do. The most fun I've ever had in business has been this, right now. Building my program Her Empire Builder and seeing so many women package their expertise, step into their light and share their gifts with the world totally gets me all giddy. I want to thank my beautiful members who have trusted me to guide them and then done the work to elevate their success. You're all kinds of awesome and an inspiration to so many around you.

Thank you to Wiley for pulling this beauty together. In all honesty, most of the work is going to come once the book is sent to print, but I thank you for believing that I could write something worthy of printing and worldwide domination. You guys, when I said I want this book to be this decade's The 4-hour Work Week they didn't even laugh at me. Not while I was on the zoom screen anyway ;) Thanks Lucy Raymond, Frankie Tarquinio and Chris Shorten for all of your handwork up to this point.

Thanks to Jem Bates for editing my words and making me sound more witty than I am. If you giggle in this book, chances are it's because Jem tweaked my words to make them funnier and smarter.

I wanted this book to be incredibly useful and not just theoretical. To add some personality and inspiration, I wanted to include some Success Stories from my favourite course creators. It was a little harder than I thought with gate keepers, but I eventually got there! Thank you so much to James Wedmore, Kayse Morris, Clint Salter, Tracy Harris and Denise Duffield-Thomas for so openly sharing your journey and for all of the fabulous work you inject into our world.

Thank you to Kenny Reuter, Jonathon Cronstedt, Allie Fernando and everyone at Kajabi for what you've created and the support that you have provided throughout my course creating and the creation of this book. It's rare that a software company has such personality and customer connection and I love you for it.