Entrepreneur Press - Start Your Own Online Education Business: Your Step-By-Step Guide to Success

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Table of Contents

Additional titles in EntrepreneursStartup Series

Start Your Own

Bar or Club

Bed & Breakfast

Business on eBay

Business Support Service

Car Wash

Child Care Service

Cleaning Service

Clothing Store

Coin-Operated Laundry

Consulting

Crafts Business

e-Business

e-Learning Business

Event Planning Business

Executive Recruiting Service

Freight Brokerage Business

Gift Basket Service

Growing and Selling Herbs and Herbal Products

Home Inspection Service

Import/Export Business

Information Consultant Business

Law Practice

Lawn Care or Landscaping Business

Mail Order Business

Medical Claims Billing Service

Personal Concierge Service

Personal Training Business

Pet-Sitting Business

Restaurant and Five Other Food Businesses

Retail Business and More

Seminar Production Business

Staffing Service

Travel Business

Vending Business

Wedding Consultant Business

Wholesale Distribution Business

Preface

Were living in the incredible Information Age. In no other time in history has the acquisition and appropriate application of knowledge been so important or so challenging. The personal computer and the internet not only make vast stores of information available, they also make that information essential to our personal and financial well-being.

No longer is the computer the domain of a geeky priesthood of geniuses in white frock coats laboring long hours over arcane and complex programs. The personal computer has become nearly as pervasive as the telephone or television. Children are introduced to computers in elementary school. They soon master e-mail, report writing, internet access, and dozens of other common applications that not long ago were the exclusive province of technicians with million-dollar equipment.

The real value of a computer isnt that it can do a better job than an array of old tools such as typewriters and fax machines. Rather, the computer has become the key that unlocks vast stores of constantly changing information. The ability to navigate the internet has become a professional necessity for most white-collar and many bluecollar jobs.

On the lighter side, the computer also provides personal enrichment and recreation. There are no limits to its functionality, to the imagination of the people using it, or to your opportunities in opening up that functionality to help people learn.

Today, online education covers a broad spectrum. From teaching grade-schoolers, to undergraduate and graduate-level college classes, to adult ed electives, youll find a wide range of educational options.

Education in this society never ends. Keeping up with the latest information is vital. What you learned five years ago, three years ago, or even a year ago may already be obsolete, especially in the area of technology. So the days of putting away the schoolbooks after obtaining your technical college or post-graduate degree are long gone. Education must now be an ongoing process. In fact, many fields, including teaching, real estate, and medicine require continuing course work.

Getting Started as an Online Learning Entrepreneur

You no longer need an educational background to be involved in the education industry. The field is relatively open for anyone from any background who wants to provide instruction in almost anythingand to those who develop the infrastructure, content, and other supporting services necessary for delivering instruction. An educational background can help, but it does not seem to be a prerequisite for most start-up online learning businesses. The best candidates to start such a business are the same individuals best suited for other venturesplain old entrepreneurs with lots of imagination and persistence.

Your place in the online learning industry is limited only by your imagination. Its an industry that barely existed a decade ago, and it will continue to grow and change in ways that cant be foreseen. Entrepreneurs have already come up with some truly ingenious entres, and in this start-up guide well explore some of the ways successful entrepreneurs did it. But there are no cookie-cutter approaches. Many such businesses prosper. Others fail.

This book features interviews with industry experts and educators, market analysts, and the founders of online education ventures, both large and small. Well look at how successful online learning entrepreneurs define their missions, how they raise money, how they approach marketing, and how they handle the 10,000 other tasks that the chief cook and bottle washer faces every day.

Throughout the book youll find tip boxes with information on the industry as well as helpful ideas and advice for running an online education business. An appendix filled with resources is at the back of the book.

Good luck in your quest to be an online education entrepreneurial success.

Learning for aBetter Life

Knowledge is the coin of this realm. Unless youre a movie star, professional athlete, or perhaps the inventor of some amazing new product, what you know is far more important than just about anything else in the business game. To hold your own in the marketplace, youve got to keep learningeverything from changing social norms to the latest management theories to mastery of technologies that didnt even exist a few years ago. Thats true in boon times and in bad times.

From business learning to courses that keep the mind sharp and active, there are a wide range of markets for online education. In this chapter, well look at the circumstances that make education so important and how these circumstances open up opportunities for you, the entrepreneur.

A Degree of Confidence

At the beginning of the 20th century, if you had just some high school education, you could get a fairly good job. After World War II, a high school education became a necessity. Through the 1960s, if you had a little collegenot necessarily even a full degree, but some post-secondary trainingyou enjoyed an edge that would get you a white-collar job. Now, a college degree is just the ante you must have to gain meaningful employmentand ongoing education is a must for many professions.

Job applicants today find it advantageous to show that they have some specific experience in the job for which they are applying. An increasing number of students supplement their college degrees with post-graduate work, technical certifications, and specialty training such as management seminars. Today, ongoing education and letters after your name can make a great deal of difference in competitive fields. And getting degrees, certificates, and ongoing education is no longer strictly for the younger set. Its a prerequisite for professionals of all ages looking to continue climbing the ladder. In most industries, there are degrees and certificates available that show expertise in specific areas within the broader profession. It is this ongoing need for education that has been the impetus for the steadily growing online education industry, fueled largely by the increased pace of technology.

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