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G. Shawn Hunter - Out Think: How Innovative Leaders Drive Exceptional Outcomes

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Weve entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovationtake your pick. Creativity, mental flexibility, and collaboration have displaced one-dimensional intelligence and isolated determination as core ingredients of competitive advantage. But these 21st century methods and mindsets needed to drive innovation are only found by tapping into the discretionary levels of passion and initiative within us. This is where Out Think leadership comes in.

Out Think presents big ideas along with actionable advice to drive unique value and innovation in todays chaotic marketplace. In each chapter a key idea, behavior, or mindset shift is discussed. The shift is illustrated through proprietary interviews with business leaders conducted by the author. Techniques are described to show how the shift or idea can be implemented, with real-world examples. Assessments, exercises, and actionable messaging are highlighted throughout the book.

While some books address the changing economic landscape and the challenges of the creative age, Out Think is unique in the authors unparalleled access, spanning more than a decade, to executives and thought-leaders who are, in fact, making a measurable difference. Through interviews and collaboration with these individuals, Hunter has assembled insights, stories, and actionable take-aways, with an emphasis on results that can drive the change that leaders want and need in their organizations.

G. Shawn Hunter: author's other books


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Praise for Out Think

If you want to deliver exceptional outcomes as a leader, read this book! Shawn Hunter has been all over the world uncovering exciting new insights into innovation and leadership, and he shares them here. I highly recommend this book to anyone who is serious about leading others.

Paul Hiltz, FACHE, President and Market Leader, Community Mercy Health Partners

Out Think is a book that brings the art of innovation near everyone, underlining the practical and making the quest within the reach of leadership.

Prof. Liisa Valikangas, author of The Resilient Organization

Out Think is a great source of concentrated innovation practices, the kind that leaders need in order to drive their businesses forward in these disruptive and challenging times.

Chip Conley, Founder, Joie de Vivre Hotels, author of Emotional Equations

Shawn Hunter presents actionable strategies for leaders to spark collaborative, innovative thinking within their organizations and tailor it to their needs just what we need in times like these.

Matthew E. May, author of The Laws of Subtraction and The Elegant Solution

A timely and important book. Out Think is a top-notch distillation of ideas to help you build and apply powerful new leadership skills in your organization.

Garry Ridge, President and CEO of WD-40 Company, and co-author of Helping People Win at Work

Out Think awakens the creative mind and lays out a clear roadmap for innovation. In today's competitive world, innovation has become the currency for success and Shawn Hunter helps you unleash it. A must-read for those looking to take their organizationsor careersto the next level.

Josh Linkner, Author, Disciplined Dreaming; CEO, Detroit Venture Partners; Founder, former CEO, ePrize

In this powerful book, Shawn provides us with well researched, tested and proven wisdom from diverse international thought leaders, and wonderfully adds his own personal perspective, providing us with a new lens to see the possibility and potential in us all.

David Penglase, author of Intentionomics

Shawn Hunter has the innate gift of being able to decipher conversations and link insights meaningfully to unveil profound wisdom. This book is a must-read for all those who want to create their own personal armoury of insights, ideas and stories for bringing innovation and purpose to their leadership.

Sujaya Banerjee, Chief Talent Officer & Sr. VP for Human Resources, Essar Investments Limited

I've been an entrepreneur for forty years and I can tell you Out Think shows you how to mix the key ingredients of successhow to find your dream, be persistent and honest, and the insight to work smarter than anyone else.

Harris Rosen, President & COO, Rosen Hotels & Resorts

Copyright 2013 G Shawn Hunter 2002 2004 2011 Fierce Inc Reprinted with - photo 1

Copyright 2013 G. Shawn Hunter

2002, 2004, 2011 Fierce, Inc. Reprinted with permission.

The Conversation Is the Relationship is a registered trademark of Fierce, Inc.

Published by John Wiley & Sons Canada, Ltd.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Canadian Copyright Licensing Agency (Access Copyright). For an Access Copyright license, visit www.accesscopyright.ca or call toll free 18008935777. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons Canada, Ltd., 6045 Freemont Boulevard, Mississauga, Ontario, L5R 4J3, or online at www.wiley.com/go/permissions .

While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.

For general information about our other products and services, please contact our Customer Care Department within Canada at 18005674797, outside Canada at (416) 2364433 or fax (416) 2368743.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library and Archives Canada Cataloguing in Publication Data:

Hunter, G. Shawn, 1969, author

Out think : how innovative leaders drive exceptional outcomes/ G. Shawn Hunter.

Issued in print and electronic formats.

ISBN 978-1-118-50522-9 (bound).ISBN 978-1-118-50528-1 (pdf).

ISBN 978-1-118-50529-8 (epub).ISBN 978-1-118-50527-4 (mobi)

1. Leadership. 2. Organizational change. I. Title.

HD57.7.H85 2013 658.4'092 C2013-903554-0

C2013-902894-3

Production Credits

Managing Editor: Alison Maclean

Executive Editor: Don Loney

Production Editor: Pauline Ricablanca

Cover Design: Adrian So

Cover Image: jpa1999 / iStockphoto

Composition: Thomson Digital

To my parents, Hal and Bev Hunter, two of
the greatest leaders and innovators I know.

Foreword

Innovation occurs when a creative solution makes its way to market. It runs the world, from business to society. We have problems that need engaged people willing to finish what they start. It's not about coming up with new ideas. That's a recipe for procrastination and nonexecution. To truly harness innovation, you need to leverage a culture that will stop at nothing to fix bad ideas and stomp out mediocrity. And that requires trust-based leadership.

And that's what this book is all about.

How do we get engaged and emerge as leaders and relentless problem solvers? We arrive at a psychological intersection: purpose and passion. We combine our emotions, mental faculty, and sense of spirit. Often, this happens because there is someone in our lives who challenges us or inspires us to dig deep and find energy. When we do, we detect something powerful that draws us in, and we innovate.

Let Shawn be your guiding force, and allow this book to be the device that helps you open your eyes for worthy problems to address; open your ears for feedback about your creative solutions; and open your heart to the importance of your task, and the suffering you are addressingbe it an inconvenience or true misery.

This book will take you on a journey, offering you helpful pieces of advice that will build up to a personal system of innovation mastery. Once you crack the code of self-engagement, finishing what you start will be a snap.

Along the way, Shawn will give you a well-researched glimpse into the future of business, resulting from what he cleverly calls a marketquake. It's likely your company is not fully prepared for the Creative Age, the next big wave since the Industrial Revolution.

And this final stop, the tendency and tenacity to execute, is what separates creativity from innovation. Without a result, your ideas are just happy talk. Speaking of talking, the best way to drive innovative thinking isn't by putting out more words. According to Shawn, it's quite the opposite. It's about asking the right questions, then giving others the breathing room to innovate.

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