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Rodger Dean Duncan - Change-Friendly Leadership: How to Transform Good Intentions Into Great Performance

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Change-Friendly Leadership: How to Transform Good Intentions Into Great Performance: summary, description and annotation

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Most attempts to change fall flat. Around the world, countless change efforts are underway in all kinds of organizations, spearheaded by leaders with good intentions. Despite the good intentions, the majority of these programs will not succeed. Why? In this radical new book, practitioner Rodger Dean Duncan shows that humanness, approachability, and friendliness are necessary but often overlooked elements of making change successful. Change cannot be achieved by a press release, slogan, or announcement. Effective organizational change requires the active, mindful participation of the people affected by the change. Leaders must learn how to bring their entire team on board with changes and ensure they are invested in the process as well as in the outcome. The Friendly Factor is not just a play on words. Its the very foundation for effectively engaging peoples heads, hearts, and hopes. The Change-Friendly framework is based on timeless principles that are tried and true in even the toughest situations. Using this framework will enable you to create effective, lasting change in your organization.

Q&A with Rodger Dean Duncan

Whats so friendly about change?

Often not much. And thats the point. Change squeezes us out of our comfort zone. The resulting discomfort produces stress. Stress often manifests itself as resistance. Resistance in the face of change is like having one foot on the brake while the other foot presses the gas pedal. We live in a moment of history where change is so fast-paced that we begin to see the present only when its already disappearing. Change is not just faster. Its also exploding in quantity and magnitude. Experts say we can expect more change in our lifetimes than has occurred since the beginning of civilization more than ten millennia ago. Trying to keep up with change can feel like getting trapped on a runaway treadmill. Trying to manage it can be even harder.

Then whats the solution?

In a nutshell, we must create an environment thats receptive to change. This requires what I call change-friendly leadership. Its not leadership by title and its certainly not leadership by command and control. Its leadership that genuinely engages the heads, hearts, and hopes of the people whose genuine buy in is critical to the success of the change. In this context, friendly is not intended to connote coddling or laissez faire. And its certainly not intended to imply a warm and fuzzy, hands-off approach to serious issues. Change-friendly leadership is a behavior protocol or framework. It produces successful change by acknowledging the sentiments and leveraging the individual gifts of people affected by the change, regardless of their organizational roles.

What does the change-friendly framework look like in actual practice?

The Change-Friendly Leadership Model is quite simple. At the center are four sets of very specific behaviors. I call these the Four Ts: Think-Friendly, Talk-Friendly, Trust-Friendly, and Team-Friendly. Think-Friendly behaviors include exercising curiosity, asking smart questions, and challenging your own conclusions. Being Talk-Friendly involves dialogue skills, listening to learn and understand rather than to rebut and overpower. A person is Trust-Friendly by consistently earning trust and extending trust. This involves carefully avoiding common trust-busting behaviors that undermine credibility and influence. Being Team-Friendly means working with people in ways that foster genuine collaboration. Its much more than superficial team work. Its synergy on steroids, and it requires a special openness to other peoples contributions.

And more!

Rodger Dean Duncan: author's other books


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Change-Friendly Leadership

A truly splendid book highly relevant, tremendously insightful, remarkably accessible. Rodger deeply understands the change process and how difficult it is for people and organizations to manage change. This profound understanding gives him an insightful perspective into how to solve it, i.e., how to engage peoples heads, hearts, and hopes. Rodger has created a user-friendly implementation guide to help buffer the shock wave that often accompanies change.

- Stephen M. R. Covey
New York Times bestselling author of The Speed of Trust

I am impressed by the utter simplicity and brilliance of Change-Friendly Leadership. To borrow a well-worn political phrase, Its the relationships, stupid! All too often businesses and organizations run on rules and regulations, bottom lines or fear. Those are obviously not the best way to get the most from people nor have a company be as productive as possible. The practices taught by Dr. Duncan can turn any organization around and create happier and more successful people at all levels.

- Dr. Laura Schlessinger
Radio host, author of twelve New York Times bestsellers

In laying the groundwork for successfully implementing change in an organization, Dr. Rodger Dean Duncan recognizes the vital human elements of a smooth transition: the power of teamwork, the importance of trust, the value of communication, and why its critical to regard your people as your business partners. With wisdom and insight, Change-Friendly Leadership beautifully brings home the simple truth that people are as important as results.

- Ken Blanchard
Coauthor of The One Minute Manager and Great Leaders Grow

I really like this book. Its full of stimulating thoughts coupled with examples that make them accessible and immediately implementable. Change-Friendly Leadership should be read and used by managers, consultants, academics, and the general public.

- Dr. Edgar Schein
Professor Emeritus, MIT Sloan School of Management author of Organizational Culture and Leadership

As a leader in the corporate world for over three decades, I find myself drawn to books which offer enlightened thinking on leadership that stand up to scrutiny from a practitioners point of view and can be put to work on Monday morning. This is one of those books. I highly recommend it.

- Douglas R. Conant
Retired President and CEO, Campbell Soup Company New York Times bestselling author of TouchPoints

Dr. Rodger Dean Duncan is a brave and imaginative author. Brave because, without apology, he teaches people principles to which many in business pay only lip service. Imaginative because he so clearly shows how those very principles are the key to successful leadership. The very future of our economy our civilization, in fact requires genuinely engaging the ingenuity and aspirations of people affected by change. And thats all of us! Change-Friendly Leadership shows the way.

- C. Jackson Grayson
Founder & Chairman, American Productivity & Quality Center

Few people are as qualified as Dr. Rodger Dean Duncan to take a reader by the hand and chart a wise, proven, and practical course to profound change. Change-Friendly Leadership distills decades of experience into an engaging education in how to influence a small team or a global enterprise toward lasting change.

- Joseph Grenny
Coauthor of the New York Times bestseller Crucial Conversations

Many books have changed my mind, but few have changed my habits. I cannot think of a single individual, company, or organization that wouldnt benefit from Change-Friendly Leadership and its powerful calls to action. If it doesnt inspire you to seek permanent, sustainable change, you werent paying attention. Its that good.

- Jason F. Wright
New York Times, Wall Street Journal, USA Today bestselling author

Dr. Rodger Dean Duncan has produced a truly engaging guide to leadership packed with real-world stories that breathe fresh life into timeless principles. Change-Friendly Leadership will put new leaders on the right track and accelerate the improvement of those who are already more seasoned.

- Douglas Sterbenz
Executive Vice President & COO, Westar Energy

Rodger has been instrumental in the success of our company. His book emphasizes all of the attributes that have resulted in effective change: engagement of the team, focusing on the hearts of our employees, and the key behaviors associated with building trust. These practical recommendations will make a huge difference in your organization. I am forever indebted to Rodgers insights, care, and compassion which contributed to the 20 years of excellence at STP.

- Ed Halpin
President & CEO, STP Nuclear Operating Company

Change-Friendly Leadership is a highly engaging book with a powerfully positive message about personal transformation and human performance. Dr. Rodger Dean Duncan has crafted a work of brilliantly memorable models, genuinely compelling stories, and highly practical advice that inspire and energize. Its a work of optimism, compassion, and encouragement in a time when so much of what we hear about change is pessimistic, indifferent, and negative. And the self-assessments throughout the book will enable you to personalize the message and make it your own. Its the kind of book you can put to use immediately. So, do it!

- Jim Kouzes
Coauthor of The Leadership Challenge Deans Executive Fellow of Leadership, Santa Clara University

Change-Friendly Leadership is a wonderful book, packed with truly valuable advice and many helpful examples. Dr. Rodger Dean Duncan distills the essential wisdom from years of experience in the trenches of corporate change efforts. He emphasizes the powerful impact of fully engaging individuals and teaches how its done through innovative tools and real world examples. A truly important book!

- Sue Hickey
Former Chief Operating Officer, Bonneville Power Administration

Its exciting to read a book thats useful to so many people in leadership positions, including parents. Every single principle that Dr. Duncan teaches has direct application to parenting. Good parenting is all about change-friendly leadership. This reader-friendly book inspires and teaches how to be the best in all of lifes roles, including parent and leader.

- Dr. Nancy S. Buck
President, Peaceful Parenting Inc., author, Why Do Kids Act That Way?

Dr. Rodger Dean Duncan is a masterful writer and storyteller! I love the way he uses stories to illustrate the key principles and practices he advocates. His lifes work has been engaging people to help them achieve organizational success. Change-Friendly Leadership provides the recipe.

- Dr. Brent D. Peterson
Bestselling coauthor of Fake Work

The title of this book says it all: Change-Friendly Leadership. It delivers on that promise. This book is a delight to read and has many change-friendly tools and ideas. I didnt think the world needed another book on change or leadership, but it did and this is it.

- Norm Smallwood , Founder, the RBL Group

Nothing is more fun to read than a practical book written by an active consultant whos willing to pass along great ideas that work. Thats what Change-Friendly Leadership delivers. Not lots of theory, but many ideas you can and will actually use.

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