Suhas Apte - The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

The Sustainability Edge is loaded with real-world examples of sustainability delivering competitive advantage. It examines the responsibilities of individual businesses, employees, suppliers, consumers, government, and NGOs in developing lasting environmental and business solutions. Unlike other sustainability books that are preachy and lack substance, The Sustainability Edge gives a roadmap for success.

Robert Abernathy, CEO, Halyard

If you are convinced that sustainability is a top issue for your organization, you will often be perplexed about what you can do about it. The Sustainability Edge synthesizes practical responses to the complex and nuanced challenges of sustainability, helping leaders to fundamentally transform their companies. Read the book even if you are not convinced about the critical importance of sustainability you will be convinced.

Anurag Behar, Chief Sustainability Officer, Wipro Limited, and CEO, Azim Premji Foundation

The new frontier in marketing is certainly sustainability. Sheth and Apte have constructed a roadmap to help business leaders gain a competitive edge based on creating sustainable value for all of the firms stakeholders not just its shareholders. The Sustainability Edge encourages business leaders to integrate business and sustainability strategies, creating value and a better world.

Ralph de la Vega, Vice Chairman, AT&T Inc., and CEO, AT&T Business Solutions and AT&T International

The Sustainability Edge is a must-read for todays business leaders. It shares best practices and practical examples of how leaders can embrace sustainability by working with key stakeholders to grow their business.

Mindy Lubber, President and CEO, CERES

Businesses have to be financially viable and technologically competitive. That they have to be ecologically sustainable as well is an idea whose time has come. Jagdish Sheth and Suhas Apte have written a seminal book that makes a persuasive case for viewing ecological sustainability as an integral part of corporate strategy and demonstrates vividly that it makes eminent business sense to do so. They discuss numerous examples of companies that have embraced this new thinking to their advantage and to that of their stakeholders. This is a book that CEOs all over the world will find very useful as they reorient their businesses to be anchored in ecological sustainability.

Jairam Ramesh, Member of Parliament and former Cabinet Minister, India

Apte and Sheth have produced a compelling framework combining big-picture insights with practical how to guidance. A valuable, inspiring read for business students and seasoned executives alike.

P.J. Simmons, author, and Chair, Corporate Eco Forum

The expectations of business from consumers, employees, communities, and other key groups are growing daily. The Sustainability Edge provides business leaders with a roadmap through this complicated world of stakeholder expectations. The guides on this journey, Apte and Sheth, know what theyre talking about theyve worked within, and outside, companies for decades, proving that sustainability is the next frontier of competitive business advantage.

Andrew Winston, co-author of Green to Gold and author of The Big Pivot

We dedicate this work to our grandchildren Ryan, Mira, Rehna, Maya, Anaya, and Arya as ensuring a more sustainable world will be critical for their future and the future of their generation.