Bob Willard - The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line--Tenth Anniversary Edition

Praise for

The New Sustainability Advantage

This book is an invaluable read for sustainability insiders as well as first timers. The structure of The New Sustainability Advantage is so well thought through that it allows the reader to get the information they need quickly and efficiently. Beyond the impressive data and logic of the business case for sustainability, the real lessons lie in the humility, creativity, persistence and passion for which Willard has become internationally renowned.

Dr. James Gray-Donald, Associate Vice-President, Sustainability Leader, Sears Canada Inc.

In his book, The New Sustainability Advantage, Bob Willard articulates the business case for sustainability and the alignment of the for-profit mandate with the pursuit of environmental and social benefits. Using examples, he demonstrates that sustainability is a material source of business value when employed as a strategic framework for innovation, value creation, and organizational enhancement. Milton Friedmans edict that the business of business is business, and the creation of shareholder profit is its fundamental mandate is just as true now as it ever was. Yet as the reader discovers what has changed is the context within which business operates, and thus how one bounds this edict in the pursuit of sustainable capitalism. The sources of value available to business and the competitive forces acting upon it are dynamic. We should not be surprised by shifts in business criteria, sources of value, or changes in the business activities required delivering a winning value proposition.

Tyler J. Elm, Vice President, Business Sustainability, Canadian Tire Corporation

Through his new book, Bob gives us a more compelling business case for sustainable practices that help the bottom line by capitalizing on employees emotional engagement and culture change. His business case for investing in sustainability strategies is realistic, achievable, and profitable.

Claude Ouimet, Senior V.P. General Manager for Canada and Latin America at InterfaceFLOR

10 years after publishing his ground-breaking book, Bob Willard continues his thought-leadership with The New Sustainability Advantage, an even more compelling updated case for businesses of all size to reap the benefits of advancing sustainability. His thorough research and impeccable credentials have the power to both convince sceptics and arm champions. Bobs well laid out balance of risk and opportunity inspires those businesses already addressing sustainability issues to push further and deeper for even greater triple-bottom-line impacts. By providing resources, worksheets and on-line material to empower businesses to do it themselves, Bob is proactively building the sustainable world he wants to live in.

Barbara Turley McIntyre, Director Sustainability and Corporate Citizenship, The Co-Operators Group Limited

Willards latest update adds some important ideas to the field of sustainability. He has assembled some of the best data and case studies available on why and how sustainability creates enduring value for companies. Before organizations can really commit and learn to compete on sustainability, they need to really understand all aspects of the business case for driving green deep into strategy. Willards book is an indispensable resource and an easy read, which doesnt go together often.

Andrew Winston, environmental strategist and co-author of the international bestseller Green to Gold

Going green is highly profitable. Bob Willard documents this fact in case study after case study: His analysis is spot on. Cutting carbon is really a proxy for cutting energy and electricity hence cutting cost. With a good green story companies are raising revenue because consumers want to buy from a company that isnt destroying the future of their children and grandchildren. Going green also mitigates risk against rising energy prices. So sustainability cut cost, raises revenue and mitigates risk. This book is a must read for every executive who is concerned about the bottom line and their corporate license to operate.

Jim Harris, International bestselling author, Former Leader, Green Party of Canada

Praise for

The Sustainability Advantage (First Edition)

Bob Willard has performed a service of inestimable value: quantifying the business case for sustainability. He shows how to capture the potential effects of millions of firms, large and small, waking up to the untapped profit potential thats all around them. Read this book to learn how.

Ray Anderson, CEO, Interface, Inc.

Bob Willard has laid out a powerful but practical guide to the ways in which companies can use the sustainability concept to improve productivity and decrease expenses, while increasing revenue and shareholder value. His book is a delightful combination of creativity and vigor.

Stephan Schmidheiny, Honorary Chairman, World Business Council for Sustainable Development

The Sustainability Advantage makies the most compelling argument yet for how business can profit from a strategy that focuses on the health of people and the planet. By putting these lessons into practice, youll save your company, youll preserve the environment, and youll earn new respect for yourself.

Jim Kouzes, co-author, The Leadership Challenge and Encouraging the Heart

The New
Sustainability
Advantage

COMPLETELY REVISED 10TH ANNIVERSARY EDITION

The New
Sustainability
Advantage

SEVEN BUSINESS CASE BENEFITS
OF A TRIPLE BOTTOM LINE

BOB WILLARD

Copyright 2012 by Bob Willard.
All rights reserved.

Cover design by Diane McIntosh.
Main image: iStock (Jim Schemel) rooster: iStock (pastoor)

New Society Publishers acknowledges the support of the Government of Canada through the Book Publishing Industry Development Program (BPIDP) for our publishing activities.

eISBN: 978-1-55092-507-4

Inquiries regarding requests to reprint all or part of The New Sustainability Advantage should be addressed to New Society Publishers at the address below.

To order directly from the publishers, please call toll-free (North America)
1-800-567-6772, or order online at www.newsociety.com

Any other inquiries can be directed by mail to:
New Society Publishers
P.O. Box 189, Gabriola Island, BC V0R 1X0, Canada (250) 247-9737

Library and Archives Canada Cataloguing in Publication

Willard, Bob

The new sustainability advantage : seven business case benefits of a triple bottom line / Bob Willard. -- Completely rev. 10th anniversary ed.

Previous ed. published under the title: The sustainability advantage.

Includes bibliographical references and index.

1. Management--Environmental aspects. 2. Sustainable development reporting. 3. Business enterprises--Environmental aspects. 4. Environmental protection--Economic aspects. 5. Sustainable development. I. Title.

HD30.255.W54 2012 658.4083 C2011-908458-9

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