Karen McCreadie - How to Write a Book in 33 Days: Establish yourself as an expert, develop your brand, protect your Intellectual Property (IP) and make more money

Praise From Non-fiction Authors On The Merits Of Writing
A Book...

Writing my books is definitely the most important investment I have made in my business. It totally changes peoples perception of you, increases your day rate by 100 percent and brings you into contact with people and opportunities that would never normally come your way. I am still amazed by the number of people I meet who know of me already because of the books. They are the only advertising anyone would ever need.

~ Will Murray author of Corporate Denial: Confronting
the Worlds Most Damaging Business Taboo

It is probably the single most successful thing I did to make me stand out from my competitors.

~ John Ventura, author of Law for Dummies

Being a published author has provided me with a significant second platform of authority. My business experience and achievements to date are critical for sure but being published has extended that authority beyond the world of project management into a wider audience. As an author I am finding doors opening with greater ease and indeed, in some cases, the doors of opportunity are being opened for me by others which is a very nice experience, especially if you are lazy like me!

~ Peter Taylor, author of Lazy Project Manager: How to
be twice as productive and still leave the office early

When I started my business there were quite a few speakers on the subject but I was the only one with a bestselling book in the market and it resulted in a quantum leap in bookings to speak at conferences. Ive since written seven more books and each time a new book hits the shelves I receive a boost in business on the speaking circuit.

~ Catherine De Vrye, author of Good Service is Good
Business: 7 Simple Strategies for Success

Youre never too busy to write a book. It is the most important and valuable form of marketing there is.

~ David Meerman Scott author of Cashing In With
Content: How Innovative Marketers Use Digital
Information to Turn Browsers Into Buyers

A book makes you stand out from the crowd when pitching for consultancy work.

~ Annemarie Caracciolo, author of Smart Things to Know About Teams

A published book (accent on published) can bring a string of powerful indirect benefits. It can boost a CV. It can take the place of a business card, with 1000 times the impact. It can open up lucrative speaking or consulting opportunities. It can enhance an authors reputation in a definite target market.

~ Barry J. Gibbons, former CEO of Burger King and
author If You Want to Make God Really Laugh Show Him
Your Business Plan: 101 Universal Laws of Business

Publishing a book has allowed me and my business to achieve significant new credibility. The journey from the initial idea through to seeing copies of your book in the hands of customers is exhilarating. The journey required a heightened level of commitment but the prize was worth every ounce of energy. New doors open, your profile and authority are seen in a different light, it becomes easier to turn business enquiries into contracts and other platforms, for you and your business, emerge. Since writing Turn Your Salesforce into Profit Heroes I have been on TV and had numerous articles published in respected journals and online for my industry. All that plus the buzz of seeing your work professionally presented on a retailers shelf or website.

~ Peter Brook, author of Turn Your Sales Force into Profit
Heroes: Secrets for unlocking your teams inner strength

It established me as a guru in my field.

~ Robert W. Bly, author of The White Paper Marketing
Handbook: How to Generate More Leads and Sales with
White Papers, Special Reports, Booklets, and CDs

Being a published writer has generated consultancy and coaching work for me, not to mention invitations to speak at conferences and run workshops. In many ways, the royalties a book earns are the least important part of the financial equation.

~ John Middleton, author of Writing the New
Economy: The Ultimate E-business Library

As a consultant it is critical to be credible in front of clients, especially in the early stages of the relationship. One of the ways to develop near instant credibility is to have published books in the area of expertise in which you are consulting. There have been numerous occasions where, because of the books I have written, the client engages more readily and at a different level. This not only helps to build relationships and allow the client to trust your professional judgement, but it also helps to close sales.

~ Andrew Holmes, author of Smart Things
to Know About Risk Management

Having a book published bestowed instant credibility and authenticity. The result of being a published author is that I am taken more seriously. Since the publication of The Book of Luck my network of contacts has broadened considerably and as a consequence I have won search assignments that otherwise I would not have been considered for. I have found that doors have opened that previously would have been closed and I use my book as a calling card to speak to people at the highest level. The book has replaced my company brochure. The publication of a book opens up marketing opportunities second to none. My advice to anyone in a consultancy business is, forget the brochure and produce some original material in a book and you will reap the benefits.

~ Anne Watson, co-author of The Book of Luck - Brilliant Ideas
for Creating Your Own Success and Making Life Go Your Way

By far the most credible way to build your brand is to get a book published. A published book opens doors, it gets people to pay more attention to you, it adds robustness to your CV, it generates more enquiries, it gives you the best calling card possible as well as cool collateral for meetings and conferences and it starts the process of becoming a thought-leader.

~ Nicholas Bate, author of Instant MBA: Think, perform
and earn like a top business-school graduate

How to write a
book in
33 days

2nd Edition

Establish yourself
as an expert,
develop your
brand, protect
your intellectual
property, make
more money.

Karen McCreadie

Copyright Karen McCreadie 2012

First Edition 2009

Second Edition 2012

All rights reserved. No part of this book may be used or reproduced or distributed in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without express permission of the author. Brief quotations may be used in articles or reviews without permission so long as the book is fully referenced.

Contact Author:

Author website: www.wordarchitect.com

Published by: Word Architect Publishing

Cover Design: BookPOD.com.au

Typeset & Internal Design: BookPOD.com.au

Cartoons: Emanuel Pavel ()

ISBN: 978-0-9561830-1-9 (pbk)

eISBN: 978-0-9561830-2-6 (e-book)

Written permission was gained to use material from the study titled Business Impact of Writing a Book. 2006 by RainToday.com and Wellesley Hills Group, LLC.

Contents

This book is dedicated to Andrew McCreadie.
I still miss him every day.

Introduction

Outside of a dog, a book is mans best friend.
Inside of a dog, its too dark to read!
~ Groucho Marx

I f you ask 100 people to list their dreams and aspirations you would probably find write a book features somewhere on that list. According to a survey conducted by The Jenkins Group, 81 percent of American adults want to write a book! Give or take a few million thats about 250 million in the US alone. That number would rise considerably when you include all the other people around the world who fancy themselves as an author.