Omar Abbosh - Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World

Omar and the team at Accenture have written a wonderful book that outlines what it takes to succeed in a world changedand super-chargedby technology-based disruption.

Satya Nadella, CEO, Microsoft

For any of us who are trying to build long-standing, sustainable businesseswhich is hardthe most important thing is to listen carefully to what your customers want from you and then move quickly to innovate to improve the customer experience. Omar and his colleagues provide practical information and real-world examples that will be useful to companies looking to embrace change and adopt strategies and technologies to keep reinventing and iterating their customer experiences.

Andy Jassy, CEO, Amazon Web Services (AWS)

In Pivot to the Future, Omar Abbosh and his coauthors make a powerful case that successful innovation is a long-term game that requires constant pivots to evolve and change. Pivot to the Future will excite, energize, and empower leaders, helping them innovate intelligently, keep moving forward, and always be future-ready.

Michael Dell, chairman and CEO, Dell Technologies

Every company is seeking to reinvent itself. Pivot to the Future provides powerful and stimulating concepts, ideas, and examples that can help guide these efforts. A must-read for anyone who is looking for help on the journey!!

Hubert Joly, chairman and CEO, Best Buy

We all face disruptive transformations fueled by digital technologies. Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World is an invaluable testimony on how Accenture very successfully transformed and adapted. It takes more than a new strategy, it takes a new approach to strategy. It is a well-structured guide on how to wisely pivot a business towards new opportunities in the digital age and definitely a must-read.

Jean-Pascal Tricoire, chairman and CEO, Schneider Electric

The wise pivot concept is a powerful framework that can shape top leadership teams decisions around digital strategies and new operating models. With the help of Omar, we used that framework to develop a digital strategy that strikes the balance between growing our core business and shaping new ways of operating.

Giovanni Caforio, CEO, Bristol-Myers Squibb

Wed better be ready for disruption. I like the strategies Im seeing for unlocking trapped value and simultaneously reinventing legacy, current, and new areas of a business. I think they could go a long way in helping usand other companiesget there.

John Pettigrew, CEO, National Grid

We are facing a period of disruption, the like of which I have not witnessed in my career. It has the potential to obsolete businesses and destroy industries. Even the disrupters are being disrupted!

As Pivot to the Future argues compellingly, traditional strategies are no longer enough. From their own experience, the authors reveal that reinvention must now be a constant, and must address not only the legacy businesses but pivot into new, scalable businesses. This requires organizations to embrace both technological and cultural change, and take bold moves from an outside-in perspective. Change should be measured across three horizons: the old, the now, and the new.

I recommend this book to those of you who have stepped up to this exciting challenge, understand the magnitude of what is required, and are keen to learn from their peers.

Gordon Cairns, chairman of Woolworths Group and chairman of Origin Energy

Pivot to the Futurefinallypresents a much-needed perspective that reinvigorates tired and outdated concepts of strategy. Instead of building an advantage and defending it, it shows how organizations can release waves of competitive advantage by freeing up trapped value. Instead of innovation for the Next Big Thing, this book shows how innovation plays a role in businesses at every stage. And instead of theorizing, it draws on a real-world journey to figure all this out.

Rita McGrath, bestselling author of The End of Competitive Advantage and professor at Columbia Business School

Pivot to the Future helps decision makers break free from traditional, linear thinking and immediate concerns in order to win in the Fourth Industrial Revolution by leveraging disruption rather than fearing it.

Klaus Schwab, founder and executive chairman, World Economic Forum

The authors succeed in going beyond the theory of disruptionsharing the experiences of those businesses who have successfully pivoted themselves. With case studies and lessons learned, Pivot to the Future provides an invaluable tool for reinvention.

Luis Maroto, president and CEO, Amadeus

The great opportunity of the digital era is to release trapped value from the legacy processes that encumber it. Pivot to the Future offers business leaders a much-needed focus on these opportunities, which are often hidden in plain sight. It provides a playbook on how to winand keep winningin the digital revolution.

Geoffrey Moore, author of Crossing the Chasm and Zone to Win

Pivot to the Future is timely, insightful, and practical. Just think about the pivot to additive and digital manufacturing that is getting started now, and youll know how important this book is. A must-read for anyone who cares about the longevity of their firm and their career.

Richard DAveni, author of The Pan-Industrial Revolution: How New Manufacturing Titans Will Transform the World and Bakala Professor of Strategy, Tuck School of Business, Dartmouth

We no longer live in a world of digital divide. The winner-takes-all markets ahead will create a disruption unlike any other. Winners must make bold and wise pivots required for success. This book illustrates and proves with examples that span multiple industries why incremental innovation is not enough. When the iPhone came out, it destroyed twenty-seven business models and over 10,000 products. THAT is disruption. And thats why we need the kind of advice Im seeing in this timely book.