Rajesh Sinha - Digital Operating Model: The Future of Business

1. Chapter 1
2. Chapter 2
3. Chapter 4
4. Chapter 6
5. Chapter 12

As companies increasingly adopt digital-first business strategies, Digital Operating Model becomes a must read for business leaders who want to harness the power to disrupt their markets and avoid being disrupted. An insightful, practical guide to achieving digital maturity and reaping the promise of competitive advantage and exponential growth.

IAN WORDEN,
MBA, MHI, Chief Product Officer, Sandata

Not only does Rajesh Sinha provide expert advice, but he also provides firsthand accounts where these mantras are already generating exponential growth for modern businesses. The lessons learned transcend industry and are valuable to any entrepreneur.

AARON PRICE,
CEO, TechUnited: NJ; Founder, Propelify

The Digital Operating Model offers an excellent in-depth account of how some of today's industry leaders are harnessing the power of digital to accelerate business growth. Having worked with countless clients worldwide, Rajesh Sinha shares invaluable lessons he's learned along with his knowledge and experience in a way that makes transformation plausible, possible, and successful no matter the company or industry.

YURI AGUIAR,
author of Digital (R)evolution: Strategies to Accelerate Business Transformation, and Chief Enterprise Data Officer, WPP

Rajesh Sinha

Copyright 2022 by Rajesh Sinha. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data

Names: Sinha, Rajesh (Digital Strategist), author.

Title: Digital operating model : the future of business / Rajesh Sinha.

Description: Hoboken, New Jersey : Wiley, [2022] | Includes index.

Identifiers: LCCN 2022011362 (print) | LCCN 2022011363 (ebook) | ISBN 9781119826835 (cloth) | ISBN 9781119826859 (adobe pdf) | ISBN 9781119826842 (epub)

Subjects: LCSH: Internet marketing. | Technological innovations.

Classification: LCC HF5415.1265 .S555 2022 (print) | LCC HF5415.1265 (ebook) | DDC 658.8/72dc23/eng/20220412

LC record available at https://lccn.loc.gov/2022011362

LC ebook record available at https://lccn.loc.gov/2022011363

Cover Design: Wiley

Cover Images: Christopher Yin, Pablo Viera Zunino

To my wife, Vandhana, and son, Pranay, who are my pillars and whose support keep me grounded.

To my late father, who planted the seeds of entrepreneurship within me.

To my mom, my family and friends, and my Fulcrum family.

A company's success depends on its digital strategy today and into the future. Disrupt or be disrupted is the mantra as businesses of all sizes rush to digitalize and deliver better experiences for employees and customers.

Digital is not a myopic approach to utilizing the latest technology to automate a business process. It's a holistic shift that embraces the potential of the business platform through the digital operating modela proven successful pathway to digital maturity.

The digital operating modelDOMrevolves around three crucial elements: culture, business platform, and innovation. Culture lays the foundation for a business platform, and together both help a business remain relevant through innovation. Knowing the nuances of this interconnectivity in the digital world helps a business better position for the future.

When all three foundational elements are aligned and working together, a business gains the momentum necessary for the journey to digital maturity. That's DOM in motion and the result is bottom-line growth.

As lifestyles, workplaces, and demographics change, and businesses move toward on-demand goods and services, development and deployment of the multilevel DOM has become essential. Companies that don't make the shift to the digital mindset and reusable, reconfigurable business platforms can't move fast enough, lose their relevance, and quickly fall behind the competition.

Many leading companies of a decade ago are different today, and they will be different tomorrow. That's changed the dynamics of what's necessary to deliver on the rapidly changing demands of consumers. The digital operating model levels the playing field. Any company now can have the platform power to take on big players, disrupt, and win.

In 2010, the market leaders in the Fortune 100 by market capitalization included legacy giants like General Electric, Ford Motor Company, J.P. Morgan, and Bank of America Corporation. By 2021, technology giants as well as innovators and changemakers like Alphabet, Apple, and Amazon had displaced stalwarts like General Electric, Exxon Mobil, Walmart, and AT&T from the top spot. By 2030, the picture could change again as companies that focus on building a digital culture, organizing their businesses as platforms, and embracing innovation are ready to win again.