Jennifer Lee - The Right-Brain Business Plan: A Creative, Visual Map for Success

More Praise forThe Right-Brain Business Plan

Like to know how to get paid to do work you love that matters? Buy this book. Its an imaginative way to visually map out your business so you can see what you need to do. Keeping your goals in sight and in mind will keep them top-of-mind. Read it and reap.

SAMHORN , The Intrigue Expert and author of POP!

Who doesnt procrastinate just thinking about planning? Crack through your resistance and get your business rolling by following Jennifer Lees great tips for engaging your imagination and your intuition.

ERIC MAISEL , author of Mastering Creative Anxiety

Jennifer Lee successfully captures the energy, creativity, and passion that go into starting your own business. The advice she gives through both illustrations and text help make the dream of hanging your own shingle very real and very exciting.

CAITLIN FRIEDMAN , coauthor of
The Girls Guide to Starting Your Own Business

Creatively smart and inspiringly intelligent, The Right-Brain Business Plan is a must-read for any entrepreneur who wants to tap into the power of both sides of their brain. Youll jump with enthusiasm into the parts of your business you have avoided for far too long!

CHRISTINE ARYLO , MBA turned inspirational catalyst
and author of Choosing ME before WE

Creatives, unite! Finally, theres a way you can be gloriously you and have a plan you love to work from. Move over, spreadsheets this is business planning for the rest of us.

ANDREAJ.LEE , CEO of The Wealthy Thought Leader

This is one of those rare books I cannot wait to mark up, get paint on, and really use (vs. those that stay on the shelf intimidating me). If you yearn to do your own thing but believe you cant because youre too creative or intuitive or disorganized or whatever, stop that voice in your head right now and listen to Jennifer Lees funky, delightful, seasoned help instead. If I did it, and all the people Jennifer has helped did it, you can, too.

JENNIFER LOUDEN , author of The Life Organizer

The Right-Brain Business Plan provides a framework for the creative entrepreneur who needs a nudge in the right direction with easy-to-follow suggestions, ideas, and tips to kick-start a new successful business.

FAYTHE LEVINE , director of Handmade Nation

Jennifer has crafted an inspiring, informative guide for bringing creative entrepreneurial dreams to life in living color. She encourages us to see our work as art and have fun along the way. A must for all aspiring and experienced business owners bookshelves.

KIMBERLY WILSON , creative entrepreneur and author of
Hip Tranquil Chick and Tranquilista

Are you a brilliant, intuitive entrepreneur who feels like a frustrated ostrich with your head in the sand? Jennifer Lee can help. With The Right-Brain Business Plan, she not only makes the world of business accessible to creative types but also shows us how to supercharge our superpowers so we surpass the left-brain competition. Viva cultural creatives!

KAREN SALMANSOHN, author of How to Be Happy, Dammit

As we move into a time when creative visionaries are needed more than ever, Jennifer Lees joyous, natural, and advantageous tools are more helpful than ever. Who says you cant rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace with precision and the ultimate creativity of realizing all their dreams.

TAMA J.KIEVES , bestselling author of This Time I Dance!:
Creating the Work You Love,www.AwakeningArtistry.com

Copyright 2011 by Jennifer Lee

All rights reserved. This book may not be reproduced in whole or in part, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, or other without written permission from the publisher, except by a reviewer, who may quote brief passages in a review.

The material in this book is intended for educational purposes only. No expressed or implied guarantee as to the effects of the use of the recommendations can be given nor liability taken. This book does not guarantee any business or financial results, nor does it guarantee financial backing. Please consult legal and financial experts.

Illustrations by Kate Prentiss

Text design and typography by Tona Pearce Myers

Library of Congress Cataloging-in-Publication Data

Lee, Jennifer, date.

The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau.

p. cm.

Includes bibliographical references and index.
ISBN 978-1-57731-944-3 (pbk. : alk. paper)

1. Business planning. 2. Creative ability in business. 3. Creative thinking. 4. Entrepreneurship. I. Title.

HD30.28.L438 2011

658.4'01dc22

First printing, February 2011

ISBN 978-1-57731-944-3

Printed in Canada on 100% postconsumer-waste recycled paper

10 9 8 7 6 5 4 3 2 1

This book is dedicated to right-brain entrepreneurs everywhere
who are courageously pursuing their creative passions. You rock!

Where Is Your Business Headed,
and What Do You and Your Company Stand For?

Build a Creative Playground of Business Support
So You Don't Have to Go It Alone

Action Planning - Where the Rubber
Meet the Road

M ore than a decade ago, I said farewell to the world of conventional work and struck out to start my own business. Full speed ahead! I ordered coffee from Jamaica and sold it to connoisseurs in the United States and Canada. Over the next several years, I built a number of other small businesses that allowed me to travel and pursue my other passions. I never went back to the real world of employment, and what a thrill its been.

There was just one problem: in those early days, I had no idea what I was doing. I faithfully bought a stack of business books and learned as much from them as I could. But whenever I encountered spreadsheets, financial statements, or graphs, I always turned the page as quickly as I could, or just closed the book entirely. Aside from Make sure the income is more than the expenses, I never really had a business plan. Everything worked out in the end, but if I had known more about creative business planning in the beginning (without all the spreadsheets), Im sure it would have been a lot easier.

Its too late for my coffee business, but its not too late for you. In this brilliant book, Jennifer Lee shares how she always thought of herself as a creative but only recently as an entrepreneur. This illustrates an un-necessary it has to be one or the other limitation that many of us right-brain types apply to ourselves. Can you really be a creative entrepreneur?