Jennifer Lee - Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur

Praise for Building Your Business the Right-Brain Way

Who says creatives dont have the analytical skills to make it as entrepreneurs? Jennifer Lees new book shows you how to put your right-brain strengths to work in a successful business, and does it in a way thats playful and fun. And dont worry she includes frequent check-ins with your analytical side to make sure youre staying on track.

Daniel H. Pink , New York Times bestselling author of To Sell Is Human and A Whole New Mind

If having a business plan is like planting a seed, implementing that plan is where you harvest the fruit. This book provides the sun, rain, shade, and soil to grow a healthy and fun, profitable and creative business.

Andrea J. Lee , CEO of Wealthy Thought Leader

Once again, Jennifer Lee has breathed life, color, and creativity into a business book, making it instantly enjoyable and relevant for the huge part of our population who does not relate to dry, academic approaches to growing a business. This book is written as an experience, with insanely practical applications that will grow your business.

Pamela Slim , bestselling author of Body of Work

Its a well-kept secret, but its true: creative people can make terrific entrepreneurs. At least, they can once someone shows them how to do it and still have fun. Cheerful, practical, and wise, Jennifer Lees ingenious book demystifies the cold, foreboding world of business and gives unconventional people ways to develop a creative enterprise that is profitable, flexible, and brimming with personality. I cant wait to share this book!

Sam Bennett , author of Get It Done

This fabulous book is a gift to the creative community. Its exactly the kind of book I would have loved when I started out. It shows creative people how to make a good living, and is full of pictures and playful worksheets, which makes it fun and fun is key.

Lilla Rogers , artists agent and author of I Just Like to Make Things

With plucky and practical guidance, Jennifer Lee is back again to inspire the new wave of creative entrepreneurs. This book goes beyond sharing why creative people can be great businesspeople and offers guidance in how to do it. Building Your Business the Right-Brain Way strikes the right balance between contemporary business-building advice and creative, colorful fun.

Marney K. Makridakis , author of Creating Time and founder of ArtellaLand.com

Fully absorbing Building Your Business the Right-Brain Way will give you the confidence to take risks, take action, and take control of your future. Think big.

from the foreword by Michael Port , New York Times bestselling author of Book Yourself Solid ILLUSTRATED

There is no magic formula to owning and operating a successful creative business. The best course of action is to always stay true to yourself, do what feels best to you, and gather support and community around your big dream. Jennifer Lee shows us how to do just that. Youll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.

Kari Chapin , author of The Handmade Marketplace

Praise for Jennifer Lees The Right-Brain Business Plan

Lees illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy.

Aznet News

Through her writing and the many fanciful illustrations, Lee demonstrates that producing a business plan can indeed be a creative endeavor. While the book covers all the basics of how to put together a business plan, something found in several other competing titles, getting to the end product will likely be a lot more fun with Lees approach.

ForeWord

Also by Jennifer Lee

The Right-Brain Business Plan

Copyright 2014 by Jennifer Lee

All rights reserved. This book may not be reproduced in whole or in part, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, or other without written permission from the publisher, except by a reviewer, who may quote brief passages in a review.

The material in this book is intended for educational purposes only. No expressed or implied guarantee as to the effects of the use of the recommendations can be given nor liability taken. This book does not guarantee any business or financial results, nor does it guarantee financial backing. Please consult legal and financial experts.

Right-Brain Business Plan, Artizen Coaching, and Unfolding Your Life Vision are registered trademarks of Jenn & Brian Creative, Inc.

Illustrations by Kate Prentiss

Text design by Tona Pearce Myers

Library of Congress Cataloging-in-Publication Data is available.

First printing, April 2014

ISBN 978-1-60868-256-0

Printed in Canada on 100% postconsumer-waste recycled paper

10 9 8 7 6 5 4 3 2 1

For right-brain entrepreneurs around the world who courageously take inspired actions and make their big visions real, step by small step

I promise to keep this short, because I know youre here to absorb Jennifer Lees brilliant new book, and I want you to get to it ASAP.

I use the word absorb rather than read intentionally. I could just as easily have gone with consume, devour, or, better yet, relish. Sure, Jennifer offers you the standard words-formed-into-sentences, but she also makes it easy for you to see and deeply understand what shes talking about through whimsical illustrations. As a result, youre able to truly internalize the ideas in this book and there are many.

Im not sure why its taken so long for authors to realize how many people are visual learners and/or right-brain thinkers. Sometimes words just arent enough. Fortunately for us, Jennifer is way ahead of the curve and knows that the two sides of the brain work best together. She provides both written and graphic ways to digest the material, so you can put your new insights into action immediately.

I love owning businesses. I love making money. Im sure you do too. But much of the work we need to do to be successful in business is boring (and most business books, even more so). Writing out processes boring. Writing proposals really boring. Basic accounting lets not even go there (at least, for 99.98 percent of all humanity). Again, it is our good fortune that Jennifer makes much of these necessary business practices fun, really fun, like that time I played a practical joke on the librarian, Mean Mrs. Manga (though Ill deny it til the day I die).

So, if you a own a spa, or do financial planning, or develop software, or run a large construction company, or tie elaborately shaped balloons for a living, and typically feel shut down when you read a business book, youll be relieved to find a resource that speaks your right-brain language. You will love the visual play sheets. Theyll spark your creativity as you map out key growth activities like improvements and innovations in your products and services, launch plans, and money-making methods.