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Alexander Taub - Pitching and Closing

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EVERYTHING YOU NEED TO BUILD REVENUE-GENERATING PARTNERSHIPS

Corporations have profited from strong business development strategies for years. So its no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startup have a reliable guide to perfecting the partnership strategies that will quickly add value to any company.

Pitching & Closing gives you concrete action steps for mastering the specific skill set todays business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a companys product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as:

  • How to consistently identify and land the best strategic alliances for your business
  • Why people say yes and why they say no
  • Etiquette for making introductions and reaching out to people in ways that elicit responses
  • Monitoring core metrics to know where to invest your time
  • In addition to implementable advice and techniques from the top minds in the industry, this complete resource features an entire section of best practices for every step of the partnering process. Make your moves with the confidence of having a team of experts at your back.

    The road from startup to IPO starts with Pitching & Closing.

    PRAISE FOR PITCHING & CLOSING

    This book is a must-read for anyone in the business of transforming professional relationships into powerful strategic partnerships. Adam Bain, President of Global Revenue at Twitter

    Pitching & Closing does a phenomenal job of giving you a seat in the room during some of the biggest business development deals of late. Anyone who reads this book will come away with a deep understanding of business development in the world of startups. Dylan Smith, CFO of Box

    Pitching & Closing is the definitive guide to partnerships for the next generation of entrepreneurs and business leaders. Adam Braun, Founder and CEO of Pencils of Promise

    An honest and insightful look at the delicate and complex handling of business development [that] guides readers on how to turn good ideas into great partnerships. Kyle Kelly, Business Development & Analysis at Zappos.com

    Alex Taub and Ellen DaSilva have written the bible for business development in startup landa well-researched, easily accessible accounting of best practices and tips of the trade from the people who are leaders in opening and closing deals that define some of the most exciting new companies on the landscape. Laurie Racine, Board Member, Creative Commons

    I never thought Id read a book that not only explains how nuanced business development can be, but also actually gives you what you need to take teams big and small to grow their business through partnerships. Impressive and fun to read. Paul Murphy, CEO of Dots and Partner at Betaworks

    Alexander Taub: author's other books


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    Pitching and Closing — read online for free the complete book (whole text) full work

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    Praise for Pitching & Closing

    I never thought Id read a book that not only explains how nuanced BD can be, but also actually gives you what you need to take teams big and small to grow their business through partnership. Impressive, and fun to read.

    Paul Murphy, CEO of Dots and Partner at Betaworks

    Pitching & Closing is a must-read not only for those in business development but also for founders, CEOs, and anyone who interacts with potential clients or partners. Ill be quoting from this book for longer than I care to admit.

    Walker Williams, CEO of Teespring

    In my experience, business development is a critical set of skills whether youre starting a company, running for public office, or making a sale. Pitching & Closing is a seminal guide to everything you want to know about how to build great partnerships.

    Reshma Saujani, Founder of Girls Who Code

    Biz dev is a little like jet propulsion: everyone knows its important to soar but most dont really understand how it works. Alex and Ellen have done us all an incredible service with this concise, actionable guide to successful business development. A must-read for anyone moving into the field.

    Kathryn Minshew, CEO of The Muse

    This book is a must-read for anyone in the business of transforming professional relationships into powerful strategic partnerships.

    Adam Bain, President of Global Revenue at Twitter

    Pitching & Closing does a phenomenal job of giving you a seat in the room during some of the biggest business development deals of late. Taub and DaSilva leverage experts to provide additional context for their concepts, and they do so to great effect. Anyone who reads this book will come away with a deep understanding of business development in the world of startups.

    Dylan Smith, CFO of Box

    Pitching & Closing is a definitive guide to partnerships for the next generation of entrepreneurs and business leaders. This book alone will help you master the skills needed to succeed in pitching your ideas.

    Adam Braun, Founder and CEO of Pencils of Promise

    Taub and DaSilva offer a guided road map on how to be successful in business development. From developing genuine relationships through networking to pitching deals with a win-win mentality, Pitching & Closing offers a step-by-step model on how to forge valuable partnerships, create lasting vision, and grow your company.

    This book gives an honest and insightful look at the delicate and complex handling of business development and guides readers on how to turn good ideas into great partnerships.

    Kyle Kelly, Business Development & Analysis at Zappos.com

    Alex Taub and Ellen DaSilva have written the bible for business development in startup landa well-researched, easily accessible accounting of best practices and tips of the trade from the people who are leaders in opening and closing deals that define some of the most exciting new companies on the landscape.

    Laurie Racine, Board Member, Creative Commons

    Alex and Ellen have written a very valuable and readable book, both for those looking to enter the business development world or those seeking to improve their skills, as well as the general reader looking to understand what it takes to succeed. Theres something for everyone in Pitching and Closing!

    Daniel Freedman, SVP Apploi and co-author of New York Times bestseller, The Black Banners.

    Copyright 2014 by Alex Taub and Ellen DaSilva All rights reserved Except as - photo 1

    Copyright 2014 by Alex Taub and Ellen DaSilva. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher.

    ISBN: 978-0-07-182515-3

    MHID: 0-07-182515-0

    The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-182237-4, MHID: 0-07-182237-2.

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    All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

    McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

    TERMS OF USE

    This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

    THE WORK IS PROVIDED AS IS. MCGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

    Alex: To my beautiful wife, Liz. Thank you for being understanding during this hectic book-writing time. Without your love and support, this book would not have happened. I love you.

    To my parents, Hindy and Ruby Taub: thank you for putting up with me and giving me just enough wiggle room to pursue my passions.

    Ellen: To my supportive and loving family: Russell, Peggy, Emily, and Nancy. Your enthusiasm has been the guiding light throughout this project. To David, for opening my eyes to the world of tech. I am so grateful for all your love and encouragement.

    CONTENTS

    Part 1
    Business Development

    Part 2
    Introduction to Partnerships

    Part 3
    Pitching and Closing

    Part 4
    Best Practices: Preparation and Execution

    Part 5

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