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Derrick Feldmann - The Corporate Social Mind: How Companies Lead Social Change from the Inside Out

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Derrick Feldmann The Corporate Social Mind: How Companies Lead Social Change from the Inside Out

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One Voice, United Efforts, and a Social Mindset
The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Todays social issues require a different mindsetone that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world.
The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work.
In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. Youll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.

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PRAISE FOR
THE CORPORATE SOCIAL MIND

More and more companies are debating what constitutes a good purpose in a complex world. This book provides practical help in anchoring these debates in a systemic view of corporate responsibility towards society. Studying the cases in the book and following the authors framework of traits of companies with a corporate social mind will add depth to these debates and will help avoid the trap of corporate social responsibility activities that are unconnected to the core of the business.

PROFESSOR JOHANNES MEIER, PhD, board member, NEW WORK SE, Mercator Foundation, and UNICEF Germany

An important subject, the right authors, a great book.

DR. KNUT BERGMANN, Head of Communications and Head of Berlin Office, German Economic Institute

The Corporate Social Mind is a perfect primer for companies looking to reimagine their social purpose and engage meaningfully with movement organisations. I highly recommend this book for any leader seeking to better understand how to survive and thrive in a world where new economic systems are emerging.

CHARMIAN LOVE, Cofounder and Chair, B Lab UK

The Corporate Social Mind is timely, refreshing, and actionable. Derrick Feldmann and Michael Alberg-Seberich ask the relevant questions and give voice to those who start to act. A must-read for everyone who decides to do and not just talk about social impact.

JOHANNA MAIR, PhD, Professor of Organization, Strategy, and Leadership, Hertie School; Hewlett Foundation Visiting Scholar, Stanford Center on Philanthropy and Civil Society; Academic Editor, Stanford Social Innovation Review

Given todays challenges, we all need to take a hard look at what its going to take to scale impact and drive true change. Derricks and Michaels book inspires todays leaders to take a fresh and holistic look at current approaches to social impact. At the Ad Council, we see firsthand how this formulaintegrating corporate philanthropy, innovation and marketing, and communicationscan create powerful ways to engage the public but also drive employee engagement and business results. This book will inspire and motivate all of us to do more.

LISA SHERMAN, President and CEO, Ad Council

The Corporate Social Mind is a timely contribution to an important debate about the responsibility of business. Its examples are engaging, the management practices it presents are inspiring, and the questions it raises are important for the future role of business in society.

JOHANNES HUTH, Partner and Head of KKR Europe, Middle East, and Africa

For 20 years, Chief Executives for Corporate Purpose (CECP) has been empowering leading companies to build a better world through business. With The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich have crafted a must-read guidebook, enhanced by powerful case studies, for anyone interested in clarifying the often murky space between social challenges and corporate strategy.

DARYL BREWSTER, CEO, Chief Executives for Corporate Purpose

An increasing number of people expect private businesses to not only maximize shareholder value but also to take over a broader, quasi-governmental responsibility. Some companies are already adopting this new role by leading social change and thereby shaping the future of our human civilization. This book is a brilliant collection of best practices and an excellent summary of the state of the art of the field. At the same time, the book opens up a space for a critical discussion about these recent developments and stresses the importance of collective reflection. A must-read for every conscious individual in our economies, regardless of management level.

LAURA MARIE EDINGER-SCHONS, PhD, Professor of Corporate Social Responsibility, University of Mannheim Business School; Cofounder, Digital Social Innovation Lab

An invaluable tool for companies awakening to a higher purpose. The Corporate Social Mind offers a unique, multidisciplinary perspective on delivering social impact authentic to your brand and values.

KATIE HUNT-MORR, Director, Virgin Unite

For many years we suffered from the social effects of the American shareholder value doctrine. Now, we have Greta. For all these reasons, this book comes as an important handbook with recipes and illustrations of responsible behavior in small and large enterprises at a time of massive challenges for society and companies that should be significant contributors to our sustainability at large.

DR. STEPHAN GOETZ, Managing Partner, goetzpartners Corporate Finance

My philosophy has always been to link sustainability to business issues in order to create value (social, environmental, economic) for everyone. This can only succeed with perfect alignment between who you are, what you say, and what you effectively do. This book is an incredible demonstration of this. An inspiring reading to take action!

FANNY FREMONT, Executive Director, Responsible Mica Initiative

Derrick and Michael have presented a thoughtful, easy-to-consume guide for how business leaders can approach not just incorporating social impact into their companies, but how they can make it central to their strategies. The Corporate Social Mind broadens the focus on how business delivers societal impact beyond the critical CSR function and makes it an imperative for all leaders.

RACHEL HUTCHISSON, Vice President of Corporate Citizenship & Philanthropy, Blackbaud, Inc.

In family enterprises, nurturing social minds is part of our DNA across generational boundaries. As the world accelerates and inequality rises, we need to integrate new KPIs to provide society with a more virtuous and better-balanced economic model. Derrick and Michael are providing us with an invaluable toolset of lived experiences and best practices to stretch our minds and provoke social change from the inside out. Their book is a must-read for every learning family.

OLIVIER DE RICHOUFFTZ, President, Business Families Foundation

The Corporate Social Mind is clear, in language and content, filled with sound advice and practical guidance. The call to action is also very timely and urgent: corporate social values should require companies to be present, be practiced, be supportive of society, and be authentic. It provides good guidance for companies to identify the right assets to contribute to addressing societal issues. It offers a mindset shift for effective leaders.

MARIA SERENA PORCARI, Managing Director, Dynamo Academy Social Enterprise

The management of a companys purpose and social engagement is a crucial leadership task these days. Derricks and Michaels book is a good repository for concrete examples of this kind of leadership on various levels of management. Their nine traits should be part of the toolbox of modern-day businesses.

BRIGITTE LAMMERS, Partner, Egon Zehnder

THE
CORPORATE
SOCIAL
MIND

This publication is designed to provide accurate and authoritative information - photo 1

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. Nothing herein shall create an attorney-client relationship, and nothing herein shall constitute legal advice or a solicitation to offer legal advice. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

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